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Learning from the top Etsy sellers: Best products to sell on Etsy Australia

Last update: May 6, 2025

Contents

Discover the top selling products on Etsy and essential tips to become a top Etsy seller in Australia

Key takeaways

Etsy favours unique, handmade, or personalised items. Avoid generic products to stand out and attract buyers
Personalised jewellery vintage finds, and niche clothing, especially typographic or embroidered designs, sell well on Etsy
Wedding items, including bridesmaid gifts and decor, are popular on Etsy
A WorldFirst account lets you manage Etsy payments globally in 20+ currencies

As of 2024, Etsy has over 9 million active sellers. Australia is the fifth largest traffic source for Etsy, contributing 2.88% of the website traffic.

The biggest appeal of Etsy, which also makes it stand out from other online marketplaces, is its focus on unique, hand-made, and personalised goods. While for some sellers, Etsy remains a side hustle/ hobby, others have built a fully established business through their Etsy shop.

So, what does it really take to become a successful seller on Etsy Australia?

WorldFirst has compiled a list of the top products on Etsy Australia. Let’s take a look:

Top products to sell on Etsy Australia

Jewellery

Jewellery is a very popular category on Etsy, with most customers preferring customised, vintage, and self-designed jewellery. Minimal and dainty pendants are a crowd favourite on Etsy. You can add customisation options to pendants to make your goods stand apart from the competition.

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Rings are another popular sub-category on Etsy with vintage and personalised rings being more popular than generic designs. However if you are adding rings to your product range, make sure to either offer a wide range of sizes or resizable rings. In case you offer jewellery customisation, make sure to add the pricing for each variation clearly to avoid any confusion for the customers.

Along with high-quality pictures, make sure to provide clear and straightforward product descriptions. Break down the entire description into paragraphs and bullet points so that it’s easier for customers to make a purchasing decision.

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Clothing

Clothing is another popular category on Etsy with most buyers looking for vintage, personalised, and typographic clothing. While you can sell a wide range of clothing items, most top sellers on Etsy have tapped into a certain niche and they tend to stick to it.

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Remember, niching down doesn’t just mean choosing a specific style of clothing. You can also offer products for a specific target audience.

Handmade items

Many customers come to Etsy to find handmade, one-of-a-kind products that aren’t easily available on other marketplaces like Amazon and eBay. Etsy also routinely takes steps to market handmade products on its home page. The top handmade products on Etsy include metal jewellery, accessories, crochet items, printable art, and even ceramics.

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Wedding gifts

In the last few years, Etsy has become a popular destination for wedding planning with items like wedding invitations, wedding favours, gifts, decorations, and even dresses available on the platform. With many customers already coming to Etsy to find wedding goods, it can be a great opportunity for businesses to capture this growing market.

Some of the most popular products in the category include bridesmaid gowns, handmade wedding invitations, and personalised gifts for the wedding party.

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Vintage finds

Etsy is one of the few major marketplaces that allows sellers to offer vintage and second-hand items. Etsy’s vintage section spans across all the major categories. You can find vintage engagement rings, stamps, collectibles, antique items, postcards, watches, and old book editions.

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What not to sell on Etsy

While it is good to know what you can sell on Etsy, you should also know what you cannot sell on Etsy:

Copycat products

You should only look at best seller listings for inspiration–not copy their product offerings. Remember, Etsy doesn’t work like Amazon. While dozens of sellers can sell the same product on Amazon and compete for the buy box, Etsy is all about unique products. When a customer sees dozens of sellers offering the same type of products on Etsy, they will be less inclined to purchase it from newer shops and instead prefer the ‘original’ store with the most reviews and sales–even if that means paying a higher price.

Generic products

Boring, everyday products have no place on Etsy. People can find those products on Amazon, eBay, or in their nearest shopping store. When people search for a product on Etsy, they are looking for something unique and different from what they have already seen.

Resold products

You cannot resell products directly on Etsy. The platform clearly states that all items sold on the platform should be handmade, vintage, unique, or sourced by the seller. All the sourced items should either offer personalisation or enable buyer creativity in some way (party decorations or craft suppliers).

Also, when selling sourced items, you need to provide details about your supplier/ production partner. These details will then be displayed on the product listing.

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WorldFirst is your easy, secure, and fast solution to collect payments from Etsy and 130+ other marketplaces. Get paid from around the world in 15+ currencies for free by setting up virtual local currency accounts in CNH, USD, AUD, NZD, EUR, SGD, JPY and more.

The World Account is a business account that lets you collect payments from customers, pay suppliers in over 200 countries, and repatriate your funds any time at competitive rates–all from one account.

Disclaimer: The information contained is general only and largely our views. Before acting on the information you should consider whether it is appropriate for you, in light of your objectives, financial situation or needs. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions, estimates, mentioned products/services and referenced material constitute the author’s own judgement as of the date of the briefing and are subject to change without notice. WorldFirst shall not be responsible for any losses or damages arising from your reliance of such information.

Based in Sydney, Jim is responsible for the WorldFirst business across Australia and New Zealand. He brings with him over 25 years of experience helping Business Owners, CFO’s and Treasury Managers overcome the challenges with cross border payments and navigating volatile foreign exchange markets.

Jim Vrondas

Author

Country Manager ANZ at WorldFirst

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Learning from the top Etsy sellers: Best products to sell on Etsy Australia