An educational toy captivating kids in over 50 countries

When founder and managing director of Connetix Tiles, Dave Alexander, and his business partner, Brea Brand, wanted to create a product that could be sold online, they looked at what their own children enjoyed most.

“My business partner and I had a conversation around creating a product and selling a product online. We essentially thought of what our kids play with most and basically came up with the magnetic tile that we’ve got now.”

The Australian company launched in 2019 with a small run of versatile magnetic tiles that can grow with a child, who develops from building two-dimensional shapes as a three-year-old, to creating entire three-dimensional structures when they’re older.

In just the first two years, Connectix Tiles experienced phenomenal growth, selling in 45 countries and with almost 500 retailers worldwide. They’ve now expanded globally to more than 50 countries and sell on global marketplaces. With customers, suppliers and warehouses overseas, it was important for Dave to find a solution to fast and easy international business money transfers with local account details.

“We prefer to have all our customers pay us in their currency and WorldFirst enables us to do that. WorldFirst enables us to pay suppliers and warehouses and people we do business with in their currency, which just saves us money.”