Best selling products on Amazon [2025]
Last updated: 19 Jun 2025
Looking for the next hot-selling product for your e-commerce business? Take a look at what’s been trending on Amazon this year
Key takeaways
- Top-selling products on Amazon Australia include essentials like soap, shampoos, air fryers, travel accessories, and educational toys
- Home and kitchen products with unique designs can help sellers stand out in a competitive category
- Choosing less saturated categories or niches on Amazon can lower competition and advertising costs, boosting profitability.
- WorldFirst simplifies Amazon payment collections, enabling sellers to expand internationally with local accounts in 15+ currencies
Introduction
Australia is the 11th largest e-commerce market in the world. The Australian e-commerce market’s revenue is expected to reach $58.03 billion by 2029.
Amazon launched in Australia in 2017 and has seen rapid growth since. Amazon AU’s revenue increased to $1.57 billion in 2023, an increase from 1.29 billion in 2022. According to a report, more than 7.9 million Australians above the age of 14 shop on Amazon at least once a year. An average Amazon Australia customer makes up to 6 purchases in a given year on the platform.
There’s no denying that Amazon Australia presents a big opportunity for e-commerce businesses wanting to expand in Australia. But most new sellers get stuck on the same old question–what products to sell on Amazon?
To help you decide, we have compiled a list of the most potentially profitable product categories and the best selling products on Amazon Australia right now.
Table of Contents
Best selling products on Amazon [2025] in each category
Before listing products on Amazon, conduct thorough research about what your target customers are currently buying. You can also use product research tools like Jungle Scout and Helium 10 to find out which products are performing better than the others. Also, take a deep dive into how to sell on Amazon so you understand everything it involves.
Let’s take a look at the top Amazon best sellers in each major category:
(Note: These products were the best sellers at the time of writing this blog. The current ranking might have changed.)
1. Beauty and personal care
Beauty and personal care products usually have a high demand on Amazon across multiple regions, not just Australia. While you can get high profit margins, the product pricing is low and competition is high. Also, customers purchasing in this category can have high brand loyalty.
Currently, the best sellers include daily necessities like soap, shampoos, and sunscreens.
2. Home and kitchen
The home and kitchen category is in high demand, with customers constantly looking to purchase essential items and functional products for their homes. To truly stand out in this category, you should focus on offering products that are stylish and have a unique design.
The popular products in this category include air purifiers, humidifiers, air fryers, and kitchen gadgets.
3. Clothing, shoes and accessories
This category often sees the most competition as customers want to buy clothes and shoes at rather economical prices. However, there are also higher returns than other categories due to wrong sizes or mismatches in expectations.
Currently, the best-selling products include packaging cubes, travel pillows, and luggage weighing scales.
4. Toys and games
Toys and games are another category that sees high traffic and demand – especially around holidays. Educational, creative, and plush toys are usually more popular. Safety and eco-friendliness are two major factors that parents consider when buying toys for their kids.
5. Health, household, and personal care
Products in this particular category are usually essentials and are in steady demand. If you’re looking to expand into a category that can offer constant repeat purchases, this might be it.
Currently, almost all the best sellers in the category are toilet tissues, garbage bags and dishwashing tablets.
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6. Baby care
When it comes to the baby care category, you need to understand the diverse needs of modern parents. There’s also an increased awareness and demand for safe baby products. Selling in this category means constantly jumping through regulatory and compliance challenges as numerous baby products need to follow strict standards.
Currently, the best selling products in the category include diapers, bottle cleaning liquids, and wet wipes.
Amazon product categories: Which ones are the most profitable?
As per Statista, the top profitable categories on Amazon include Beauty and personal care, home and kitchen, clothing and shoes, and arts and crafts.
Keep in mind that these are averaged out category-wise numbers. They don’t necessarily apply to every product in these categories. For instance, a beauty and personal product could still have a smaller profit margin than an electronic product.
The profitability of a product doesn’t directly depend on the major category’s average profitability or popularity.
Here are some factors to consider when choosing a product category:
- Is the category already too competitive or oversaturated?
- Are too many products in the category already similar to what you plan to sell on Amazon?
An already popular product category will make it harder for you to sell a new product. It will also be challenging to compete against other sellers without decreasing your price and affecting your profit margins.
Oversaturated categories also increase advertising costs. So, even if you try to run paid ads for some product listings, you’ll end up paying a high CPC, driving your marketing costs.
Similarly, selling in lesser popular categories with fewer sellers can lead to more opportunities. Conduct product research in all categories and don’t fixate too much on the best selling products. Your goal should be to find a way to stand out from the crowd.
WorldFirst makes it easy to collect Amazon payments
WorldFirst is a participating Amazon Payment Service Provider (PSP) that aims to simplify cross-border collections and marketplace payouts from Amazon.
With a World Account, you can open local receiving accounts in 15+ currencies and collect funds from 130+ international marketplaces and payment gateways. Connecting your World Account to your Amazon Seller account allows you to expand your retail business in various regions and collect funds
You can hold funds in multiple currencies, pay international suppliers in 40+ currencies, or repatriate funds at any time with competitive exchange rates.
→ Take a look at how to link Amazon seller account to WorldFirst
Disclaimer: The information contained is general only and largely our views. Before acting on the information you should consider whether it is appropriate for you, in light of your objectives, financial situation or needs. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions, estimates, mentioned products/services and referenced material constitute the author’s own judgement as of the date of the briefing and are subject to change without notice. WorldFirst shall not be responsible for any losses or damages arising from your reliance of such information.
Best selling products on Amazon [2025]
We have compiled a list of the most potentially profitable product categories and the best selling products on Amazon Australia right now.
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