OFFICIAL PAYMENT PARTNER OF UEFA EURO 2024™

Earn a AUD200 bonus on your supplier payments

World Account

The all-in-one account to help your business grow internationally.

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WorldTrade

Integrated payment and order solution

World Card

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Pay to wholesale marketplace effortlessly

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Better connecting the world
with WorldFirst

One-stop digital payment services platform for cross-border SMEs.

About WorldFirst

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Including India, Pakistan, Bangladesh, Nigeria, Morocco and 100+ other countries across 6 continents.

The eCommerce startup that became a household name

Goldberg Home provides switches and lighting products through online channels, bringing convenience and style to customers.

 

Founder of Goldberg Home, Faith Lim, identified a market gap for electrical items in the online space and entered the eCommerce market in 2020. The sister brand to a third-generation family legacy business, Goldberg Home specialises in offering price-competitive products for the modern home, without sacrificing quality or customer service.

Since the inception of the brand, cross-border trade was central to the business, as Faith wanted to provide value and needed to source from affordable suppliers overseas. She discovered WorldFirst through her business network and decided to use the platform to pay her suppliers.

For her, important factors to consider were ease of use and reliability. Building trust with overseas suppliers can be fraught when taking into account language barriers, delays in payment and cultural differences.

‘WorldFirst helped to provide trust with our suppliers in two key parts. First, in terms of the transparency of the information provided online. Second, it would be the efficiency of the online transactions.’

Faith discovered that the platform was easy to use and payments were quick, allowing her to direct her energies to growing the business.

‘Worldfirst has helped to make business easier in terms of its great user experience and short user journey. This means I could use the time to focus on my key business operations and activities that are prime to the business.

The lighting and switches company is now a thriving household brand, with plans for growth in the future.

Open a World Account for free
  • Open 10+ local currency accounts with local account details
  • Direct CNH payments to 1688.com
  • Pay suppliers, partners and staff in 40+ currencies and 130+ destinations
  • Collect secure payments from 100+ marketplaces and payment gateways, including Amazon, AliExpress, Paypal and Shopify
  • Lock in currency conversion rates for up to 24 months
WorldFirst
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Airshow mastery meets business innovation

With a career spanning over two decades, Paul Bennett has flown from the shipyard to the stratosphere, leading a conglomerate that covers everything from airshows to resin manufacturing and freight.

Sep / 2023
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An educational toy captivating kids in over 50 countries

Launched from a garage in 2019, Connetix Tiles now boasts well over 500 retailers worldwide, with customers, suppliers and warehouses globally.

May / 2023
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The eCommerce startup that became a household name

Founder Faith Lim created a sister brand to her family legacy business after discovering a gap in the market.

Jan / 2023
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Businesses trust WorldFirst
  • Almost 1,000,000 businesses have sent USD$150B around the world with WorldFirst and its partner brands since 2004
  • Your money is safeguarded with leading financial institutions