The International Edge :
Strategies for Global Business Success

Join the free conference for businesses sourcing or selling globally
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    13:00-18:00, 1 August 2024
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    Grand Ballroom at Hyatt Regency, Sydney

Why attend

Join us at The International Edge:Strategies for Global Business Success, where ambitious businesses come together to explore new markets, connect with industry leaders and learn actionable strategies for sourcing and selling in international markets.
This conference is designed for companies at all stages, whether you’re just beginning to consider international expansion or you’re already selling in global markets.
Meet our guest speakers

Session highlights

NextGen Commerce:
Economic Trends Shaping the Future

Gain valuable insights from industry leaders on the economic forces and trends shaping retail and e-commerce in Australia and worldwide.


  • Australia & Global Economic Trends by Tim Harcourt, the first Chief Economist of the Austrade and Research Officer with the ACTU
  • E-commerce Evolution: Reflections on the Sector by Gabby Leibovich, co-founder of Australia’s #1 e-commerce group, The Catch Group

Blueprint for global operating models
to achieve scalable growth

Master effective operating models for entering and thriving in global markets, shared by top e-commerce experts. It will cover strategic planning, organizational structures, governance, and the integration of technology to ensure efficient global operations.


  • Perfecting Strategies for Global Business Excellence by Annette Kaitinis, Co-founder CEO of Scoot Boots, one of Tasmania’s leading exporters supplying equine hoof boots to customers across 90 countries and the winner of 61st Australian Export awards in 2024. 
  • Using Amazon as a stepping stone into the United States and Beyond by Chris Thomas, CEO at Amasphere, an Amazon marketing agency. Chris has helped over 55 Brands launch and scale on Amazon’s various global marketplaces since 2018.

Trends and innovations in global sourcing

Optimise your supply chain with expert sourcing solutions. The panellists will cover effective strategies, practical tips and firsthand experiences to help you improve your procurement process.

Expert Panel

  • Graeme Paddock, a Real Estate tycoon turned successful Amazon Seller on why the success is in the buying, NOT the selling
  • Rocky Yan, a 1688 buyer and Australia’s top-10 eBay seller.
  • Still Zhu, founder at Wefulfil, a one-stop supply chain solution

The Role of Local Resources in Global Growth

Discover what practical support is available to help you on the global stage. The panellists will guide you on finding, accessing and applying for the resources you need.

Expert Panel

  • Arnold Jorge, CEO at Export Council of Australia.
  • Frank Li, who put Bundaberg on the map in China.
  • Michael Fenech, an Australian entrepreneur, writer, start-up advisor, e-commerce expert, and a co-founder of SKUdrop.



Registration and welcome lunch


Opening remarks


Welcome Speech

by Jim Vrondas, Country Manager - ANZ at WorldFirst


Australia & Global Economic Trends

by Tim Harcourt


E-commerce, Then and Now

Reflections by Gabby Leibovich


Expert Panel: The Role of Local Resources in Global Growth


Coffee break


Blueprint for Global Operating Models to Achieve Scalable Growth


Using Amazon as a stepping stone into the United States and Beyond


Expert Panel: Trends and Innovations in Global Sourcing


China Magic Fair trip lucky draw announcement


Closing remarks


Networking and drinks

Event Registration

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Win a trip to the next Canton Fair with the #1 product sourcing mastermind, China magic!

If you’re a private label seller on Amazon, you could win a sponsored trip to this year’s Canton Fair, China’s largest trade fair*. The 12-day trip is valued at USD 5,000. Flights, travel visa and accommodation are NOT included, but discounted accommodation is available at USD 250/night twin share at Four Seasons.

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    23 October 2024 - 3 November 2024
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    Guangzhou, China

What makes this tour different?

The tour can help you:

  • Negotiate better terms and make huge reductions in your COGS
  • Secure exclusivity agreements so you can launch great products before your competitors
  • Build unbeatable direct supplier relationships from factory visits and tips to get to market faster

What is included?

  • Pre-departure training
  • Assistances with departure requirements
  • Entry to Canton Fair
  • Mastermind sessions
  • Ongoing support
  • Dinners

The Giveaway details

We will pick two winners, who will win this 12-day trip, which is valued at USD 5,000. The winners* will be announced at the event and only conference attendees are eligible to participate


This conference is for all businesses eager to enhance their global business capabilities, covering everything from sourcing to finance. Whether you’re a start-up or an established global business, there’s valuable insights for everyone.
You can register online. Simply fill out the registration form on this page.
There’s no cost to attend but registration is essential to secure your spot.
Yes, the sessions will be recorded and shared after the event for you to watch later. If you prefer not to be recorded or photographed, you can request to opt-out during the event.
Yes, you’re welcome to attend any sessions that interest you.
The conference will feature some breaks and a networking session afterwards where you can connect with industry leaders, potential partners and other professionals.
Simply scan the QR code at the conference and follow the prompts.
The giveaway includes:
  • Pre-departure training to ensure you’re prepared for Canton Fair
  • Assistance with coordinating your trip and travel plans
  • Packing and preparation checklist and support
  • Transportation to the hotel
  • Daily mastermind sessions with top marketplace sellers and sourcing experts
  • Guidance at Canton Fair
  • Visits to factories
  • Group dinners (most nights)
  • Interactive private group for ongoing support
  • Flights, travel visa and accommodation aren’t included but discounted accommodation is available at USD 250/night twin share at Four Seasons. Single occupancy rooms can be arranged.
    The trip is organised by China Magic trip – you can find out more here.

    You can reach us by emailing

    About WorldFirst

    2004, the year it all began. Just two people frustrated with how complex and costly it was to send money abroad. So they set out to change it. Today we help hundreds of thousands of businesses simply, quickly and competitively send, receive and convert money all over the globe in multiple currencies.

    We’re proud to have served the international payment needs of over 850,000 businesses since opening our doors and empowered small businesses to thrive in the global economy.