Global Scaling Summit 2025
The free global summit where e-commerce experts and thought leaders share strategies for scaling smarter, expanding internationally and driving revenue growth.
- 10 April 2025
- 9:00AM - 5:30PM
- The Linseed House, Alexandria NSW 2015
Global Scaling Summit 2025
The free global summit where e-commerce experts and thought leaders share strategies for scaling smarter, expanding internationally and driving revenue growth.
- 10 April 2025
- 9:00AM - 5:30PM
- The Linseed House, Alexandria NSW 2015
why attend
Real strategies, real insights, real growth.
Join top retailers, marketplace sellers and decision-makers solving the biggest challenges in e-commerce today.
Targeted insights for startups & scale-ups
Sessions designed for fast-growing e-commerce businesses.
Dynamic session formats
Participate in workshops, expert panels, fireside chats and insider insights.
Connections that drive growth
Meet experienced retailers, solution providers and experts who can help you scale.
Session highlights
Choose Your Track: Start-up or Scale-up
Stream A
The Take-off Track for Start-ups
Selling online but want to scale faster? Learn how to break into new markets, grow revenue and avoid the mistakes that stall early-stage businesses.
01
- 10:30AM
David vs Goliath: Winning the global marketplace battle
Selling on Temu, AliExpress or other global marketplaces means instant access to millions of buyers – but also fierce competition. This session will explore how new/smaller sellers can attract customers without a huge budget when more established brands dominate. The session will cover:
02
- 11:00AM
The Amazon shortcut to cracking the US code
For startups eying the world's biggest consumer market, Amazon.com is often the fastest route into the US, but breaking in successfully isn't guaranteed. In this panel, e-commerce experts, growth hackers, expansion agencies and Amazon specialists talk about how to use Amazon to expand and what it takes to make it. The panel lists will cover:
03
- 11:30AM
More spend, less ROI and other marketing mistakes
For startups, the early wins from digital marketing don't last forever. As ad costs rise and competition increases, how do you keep growing without throwing money at the problem? This session will unpack the biggest marketing pain points, from diminishing returns on paid ads to audience fatigue, and explore new strategies for sustainable growth. Key takeaways:
04
- 2:15PM
Death, taxes and expanding to the U.S.
This session will cover the basics of what your key tax obligations are and answer questions such as:
05
- 2:45PM
Beyond buzzwords: Retail tech to power your growth
New tech solutions promise the world but don't always deliver. This panel brings together retail tech experts, founders who've been there and industry insiders to cut through the hype and explore real opportunities for SMEs to leverage technology for growth. The panel lists will cover:
Stream B
The Acceleration Track for Scale-ups
You’re growing – but are you maximising every opportunity? Get real strategies for maintaining quality at scale, preparing your business for investment and financial management without the overheads.
01
- 10:30AM
Beyond the Shopify store: How platforms are shaping growth
Shopify has provided the infrastructure for e-commerce growth, changing the way businesses set up, scale and expand. But within a platform-based economy, success depends on data, automation and ecosystem partners. A Shopify expert will dive into what it takes to scale beyond year 5 (or 10) and maintain momentum. Key takeaways:
02
- 11:00AM
Big finance without a big team: Fractional CFO
Managing money in multiple markets gets complicated fast – from handling multi-currency cash flow to hedging FX risk and controlling expenses. That's where fractional CFOs come in, providing financial expertise without the full-time price tag. But even with expert guidance, you still need the right tools/partners. This session will cover:
03
- 11:30AM
Grow fast without losing control: Fulfilment and quality control strategies
As your business grows, long shipping times, inconsistent quality and rising costs can damage your reputation and margins. Localising fulfilment or improving quality control can help if done right. Key takeaways:
04
- 2:15PM
Smarter sourcing, tackling tariffs and cutting costs
This workshop will help scale-ups understand tariffs, explore cost-saving sourcing options and build a strategy to protect their bottom line. Key takeaways:
05
- 2:45PM
Get in the mind of a venture capitalist
Whether you're looking to sell, attract investors or acquire another business, mergers and acquisitions can revolutionise your business. This workshop will lay out the key steps and strategic moves to increase your business's value and have prospective buyers/investors come knocking. Key takeaways:
SESSIONS FOR ALL
The Growth Track for All Sellers
Wherever you are in your e-commerce journey, growth never stops. Discover new sales channels like TikTok Shop and get ahead of the challenges that come with scaling globally.
01
- 9:30AM
Where’s your money going? Fix the leaks
Selling more doesn’t guarantee higher profits – how you manage your money does. If you're not paying attention, hidden fees, bad FX rates and unchecked expenses will put a dent in your business. Your money should be working for you, not leaking away in unnecessary costs. Key takeaways:
02
- 1:00PM
Prices up, margins down: Tackling inflation without sinking
Running a global business means constantly adapting to rising costs – whether that's inflation, shipping, taxes or supply chain disruptions. While price hikes are inevitable, smart financial decisions will keep your business moving forward. A leading economist will break down key cost trends, economic shifts and what businesses should do to prepare for the year.
03
- 1:30PM
The TikTok takeover that e-commerce can’t ignore
TikTok is reshaping how people discover and buy products. With TikTok Shop gaining serious traction, e-commerce businesses have a unique opportunity to turn viral moments into real sales. In this session, TikTok growth experts will unpack how to turn views into conversions. Key takeaways:
04
- 4:00PM
Taking the e out of e-commerce: What it takes to go omnichannel
Expanding beyond e-commerce and into physical stores changes everything. You'll need to rethink your strategy, from logistics to branding to the customer experience. Learn what it takes to bridge the gap between digital and physical retail while avoiding common pitfalls. Key takeaways:
The speakers
Clara Shi
WorldFirst
CEO
Secure your spot today
Bonus event
Boost your earnings on Amazon without increasing headcount
Presented by Scale Insights
Amazon automation mastery
Presented by
In this bonus session, learn how to cut ad costs without fancy tools and automate your way to the top. You’ll leave with four proven shortcuts to slash wasted spend, and strategies to outbid, outsmart and outsell the competition – all without increasing overhead. Get insider tactics straight from the experts.
You'll learn advanced tactics for
- Organic keyword ranking factors affecting the search algorithm
- Choosing the right data lookback period
- Bidding optimisation framework for success
- Ad placement strategies that work
Head of Seller Engagement
Scale Insights
- 9AM - 12PM
- 11 April 2025
- Level 17, 55 Clarence Street Sydney NSW 2000
- 9AM - 12PM
- 11 April 2025
- Level 17, 55 Clarence Street Sydney NSW 2000
- 9AM - 12PM
- 11 April 2025
- Level 17, 55 Clarence Street Sydney NSW 2000
April 10, Sydney
Global Scaling Summit 2025 Agenda
8:45AM
Pre-Open networking breakfast
9:30AM
Where’s your money going? Fix the leaks
10:00AM
Exclusive content segment
10:30AM
Start-up A1
David vs Goliath: Winning the global marketplace battle
Scale-up B1
Beyond the Shopify store: How platforms are shaping growth
11:00AM
Start-up A2
The Amazon shortcut to cracking the US code
Scale-up B2
Big finance without a big team: fractional CFO
11:30AM
Start-up A3
More spend, less ROI and other marketing mistakes
Scale-up B3
Grow fast without losing control: Fulfilment and quality control strategies
12:00PM
Lunch
1:00PM
Prices up, margins down: Tackling inflation without sinking
1:30PM
Right Before TikTok Shop's Dominance
2:15PM
start-up A4
Death, taxes and expanding to the U.S.
Scale-up B4
Smarter sourcing, tackling tariffs and cutting costs
2:45PM
start-up A5
Beyond buzzwords: Retail tech to power your growth
Scale-up B5
Get in the mind of a venture capitalist
3:15PM
Afternoon Tea
4:00PM
Taking the e out of e-commerce: What it takes to go omnichannel
4:30PM
Exclusive content segment
5:15PM
Networking drinks & nibbles
Giveaways
Attendees of the Global Scaling Summit will automatically go into the draw to win some major prizes, including:
Prize 1
Sponsored Canton Fair 2025 sourcing trip with China Magic, worth USD 5,000*
Prize 2
Win AUD 2,000 for ad spend* on a platform of your choice
Prize 3
Exclusive vouchers and offers from our partners for all attendees
*Terms and conditions apply, and will be available to view at the event venue
FAQs
The event is designed for e-commerce businesses, marketplace sellers and brands looking to scale internationally. Whether you're a startup aiming to break into new markets or a scale-up refining operations and expanding globally, the summit offers insights tailored to your stage of growth.
You can register online by clicking the "Register Now" button on this page. Simply fill in your details to secure your spot.
No, the Global Scaling Summit is completely free for all attendees. However, a prior registration is mandatory to attend.
No, sessions will not be recorded, so the only way to gain these insights is by attending live.
The summit features two dedicated tracks:
The Take-Off Track for Startups: Best for early-stage sellers looking to establish a presence and scale.
The Acceleration Track for Scale-Ups: Designed for businesses already scaling and managing more complex operations.
You don’t need to pre-select a track – you’re free to attend sessions from either stream based on your interest.
Yes, you can choose to attend any sessions that interest you.
The event is hosted by WorldFirst, a leading provider of international payment and financial solutions for e-commerce businesses and global sellers.
For any questions, email us at [email protected] and we’ll be happy to assist.
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