About Elk & Friends
Elk & Friends is an Australian e-commerce brand known for its sustainable, kid-friendly products, from glass smoothie cups to porcelain plates with silicone sleeves. What started with one baby food jar has grown into a line of popular products, designed with eco-conscious families in mind.
Selling primarily through Amazon, D2C, the brand has grown organically, fuelled by word of mouth and loyal customers. They now have a presence in Australia, USA, Canada and the UK.
Founded: 2015
Platform: Amazon
Team size: 8
Founder: Georgie Kerr
Industry: Sustainable children’s products
Markets: USA, Canada, Australia, UK
The challenge
Inefficient processes and high fees
As Elk & Friends scaled, international payments and recurring expenses became harder to manage across multiple markets.
Losing money on conversion fees
Georgie often used Australian credit or debit cards to pay for international expenses and advertising in other markets, losing money through conversion fees when settling USD or CAD invoices.
Limited visibility
Traditional corporate cards offered little clarity on FX margins, and with ad spend, subscriptions and bills scattered across platforms, global spending became more complex.
No cashback on everyday business spend
Despite recurring expenses – particularly advertising, which ran into six figures – previous cards offered no cashback, which meant missed opportunities to reinvest savings into growth.
A lot of times we had to use an Australian credit card or debit card and we'd lose money through conversion fees. It started to get out of hand when we expanded our operations recently.
Georgie Kerr
Founder of Elk & Friends
The solution
One card, multiple currencies
By switching to the World Card, Georgie was able to streamline global payments and gain full visibility over expenses. She issued separate cards – each linked to her World Account – to different purposes, making it easy to manage budgets and cash flow. She now pays monthly bills, subscriptions, ad spend and travel expenses in different currencies from her account.
Multi-currency flexibility
Georgie could pay USD, CAD and AUD directly from her World Account balance using the World Card, with no FX fees or conversion required.
Simplified spend management
She could issue up to 20 cards to manage spend by platform, currency or purpose and view all business expenses in one account.
Uncapped monthly cashback
Every dollar spent on ads, Amazon seller fees, office bills and travel expenses now earned cashback, allowing Georgie to reinvest the savings into the business.
The World Card was brilliant for us. Not just paying bills – it’s the cashback that you get too. There’s no other business card in the market that gives you uncapped cashback.
Georgie Kerr
Founder of Elk & Friends
The results
Immediate savings on global expenses
Cashback on all spend
Everyday expenses now earn 1% uncapped cashback, with thousands credited to Georgie’s World Account every month*.
No more conversion losses
Paying directly from USD and CAD balances eliminates FX fees that other card issuers typically charge, maximising savings alongside earning cashback.
One card, multiple currencies
Georgie uses the World Card to pay in USD, CAD and AUD, and set up separate cards with individual caps to control budgets.
Global spend management
With incoming sales and outgoing payments connected in one platform, tracking cash flow is easier than ever.
Running a business, it’s difficult to manage all your expenses. With the World Card, it allows us to manage multiple transactions, multiple currencies, all through the one card.
Georgie Kerr
Founder of Elk & Friends
Scaling smarter with the World Card
As Elk & Friends prepares to expand beyond North America, Georgie is focused on building a brand that’s sustainable – both in product and profit. Entering new markets means new currencies and increased advertising spend. The World Card and World Account are set to scale with her. With them, she can:
- Pay in 15 major currencies with no FX fees
- Create up to 20 cards, allocated to different business requirements
- Take advantage of cashback benefits to reinvest in growth
- Consolidate global revenue and costs in one account
- Access a dedicated account manager when support is needed
Switching to WorldFirst was an easy option for us. There are low fees or transparent fees to pay suppliers. Having the World Card is great, as well as having an account manager.
Georgie Kerr
Founder of Elk & Friends
Want to make every global expense count?
Earn cashback and simplify global spending with the World Card today.
Disclaimer
The information contained is general only and largely our views. Before acting on the information you should consider whether it is appropriate for you, in light of your objectives, financial situation or needs. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions, estimates, mentioned products/services and referenced material constitute the author’s own judgement as of the date of the briefing and are subject to change without notice. WorldFirst shall not be responsible for any losses or damages arising from your reliance of such information.
