How New Zealand Honey Co is growing its global market share

How New Zealand Honey Co is growing its global market share

A wellness company focused on proactive health solutions, New Zealand Honey Co is bringing its certified, traceable manuka honey to the world, one marketplace at a time.


New Zealand Honey Co harvests its honey straight from hives in New Zealand's wild, rugged landscape.  For co-owner and director Scott Brundell, it was a steep learning curve to understand how online marketplaces work. But, as global demand for manuka honey increased, they became the ideal way to test and launch in new markets.

Currently, the company sells on 10 Amazon marketplaces and has plans to launch on four more this year.

Early in the journey, Scott discovered that moving money between borders can be an expensive business. Partnering with WorldFirst has helped him save on costs, allowing him to expand globally and at speed.

Grow your business without barriers

  • Open up to 10 local currency accounts without a local banking relationship
  • Sell on platforms including Amazon, eBay and more
  • Reduce accounting admin with Xero integration
Open an account with WorldFirst
Catherine Mah
Experience: 11 years in content creation and content marketing across finance & sustainability

With a career spanning over two decades, Paul Bennett has flown from the shipyard to the stratosphere, leading a conglomerate that covers everything from airshows to resin manufacturing and freight.

Sep / 2023
Learn More

Launched from a garage in 2019, Connetix Tiles now boasts well over 500 retailers worldwide, with customers, suppliers and warehouses globally.

May / 2023
Learn More

Founder Faith Lim created a sister brand to her family legacy business after discovering a gap in the market.

Jan / 2023
Learn More

You might also like

Insights from WorldFirst cover the latest FX news, top accounting tips, strategies to mitigate risk and key industry trends. Choose a category below to find out more.

Businesses trust WorldFirst

Since 2004, more than 250K businesses have utilised WorldFirst to send more than $160B around the world.

A million reasons to trust WorldFirst map

What our customers say