E-commerce payment trends 2025 - what businesses need to know

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E-commerce payment trends 2025 – what businesses need to know

Last update:

November 17, 2025

Contents

UK e-commerce businesses trading across borders are entering a new phase of payments. Speed, transparency and trust now matter as much as cost.

In 2025, 60% of UK customers expect instant checkout options and analysts project that cross-border e-commerce sales will exceed £200 billion.

Real-time bank transfers, embedded finance and AI-driven fraud prevention are becoming everyday expectations.

This guide unpacks the e-commerce payment trends shaping 2025 and what these changes mean for companies selling internationally. You’ll find practical insights, real data and clear steps to stay competitive in an increasingly connected global market.

Key takeaways:

Open banking is gaining ground: Over 13 million UK users now use open banking, helping merchants cut card fees and speed up payments with “Pay by Bank” options
Instant payments are the new normal: Real-time settlement networks like SEPA Instant are expanding across borders, letting businesses move funds and issue refunds within seconds
Embedded finance is changing e-commerce: Platforms now embed payments, credit and wallets, creating smoother customer experiences and new revenue streams
Multi-currency control protects margins: Holding and converting funds strategically helps businesses avoid FX losses and serve customers in their local currency
WorldFirst keeps you ahead of e-commerce payment trends: With a World Account, you can receive and hold 20+ currencies, pay in 100+, reduce conversion costs and simplify global trade

Make international payments easier and faster. Open a World Account for free today.

8 key e-commerce payment trends in 2025

Here are eight core payment trends that are defining e-commerce in 2025:

1. The rise of account-to-account (A2A) / open banking payments

Open banking in the UK is no longer fringe. As of March 2025, 13.3 million individuals and small businesses are active users, up about 40% year on year. In addition, 31 million open banking payments occurred in that same month, representing approximately 7.9% of all Faster Payments volume. Variable Recurring Payments (VRPs) now account for 13% of open banking payments, up from a fraction of this in prior years.

Open banking removes the need for card rails in many transactions. That translates to lower fees (no interchange), faster settlement (via systems like Faster Payments in the UK) and fewer friction points for buyers who prefer authorising a transfer directly from their bank app.

What business should do:

Run pilots of “Pay by Bank” / A2A payment methods in your most active overseas markets
Choose gateways or fintech partners that support direct bank payments and variable recurring payments (VRPs)
Closely monitor adoption by customer cohort – A2A may perform better for high-value orders, B2B clients or repeat buyers
Where feasible, prominently offer A2A as a checkout option and educate customers (e.g., “Pay securely via your bank”)
Be ready to refine the customer flow (UX) so that authorising a payment via the banking app is as seamless as a card click

2. Real-time payments and instant settlement

Real-time rails are moving beyond domestic use into cross-border corridors. In Europe, SEPA Instant is pushing near-instant euro transfers, sometimes across borders.

Regulatory action is accelerating this: a new EU Instant Payments Regulation (expected to take effect in 2025) will require euro-area banks to support instant credit transfers without charging more than standard transfers.

Beyond Europe, many countries have launched or expanded instant payment schemes. More than 70 countries now support real-time systems. That means the expectation for instant payouts, refunds, settlements or marketplace disbursements is becoming the norm rather than the exception.

What this implies for you:

Your internal systems, especially accounting, reconciliation and cash flow tools, must support real-time fund movements
If you operate a marketplace or platform, rethink how seller payouts should work: instant settlement may give you a more competitive edge
Refund logic should adapt: where real-time is supported, shoppers should get refunds immediately (or near-immediately)
Work with banks or payment providers that support local receiving accounts in target currencies and can interface with real-time schemes

3. Embedded finance and frictionless commerce

Embedded finance means integrating financial functionality – such as payments, credit and wallets – directly into e-commerce platforms. This reduces disagreement, deepens engagement and opens new revenue lines beyond pure product sales (e.g., lending, transaction revenues, wallet float).

Estimates suggest the embedded finance market could generate over US$100 billion in annual revenue by 2025. In the UK, many brands believe embedded finance represents a strong growth angle.

One strong play is to embed multi-currency wallets, local acquiring or instant settlement options within your platform. Therefore, buyers see the methods they trust and businesses transact seamlessly across currencies.

What to do as a business:

Audit how your platform partners, marketplace hosts or ERP providers embed financial services
Where you control or influence the architecture, consider embedding (or co-branding) wallet or credit services
Be cautious about lock-in: embedded providers give convenience but may limit your flexibility or margin
Think vertically: integrate financial touches where friction is highest (e.g., checkout, returns, seller payouts)

4. Smart routing, payment optimisation and machine learning

Instead of routing every payment through a single processor or acquiring bank, merchants now use orchestration layers powered by machine learning (ML) to pick, in real time, the best route: cheapest, most likely to approve, lowest fraud risk.

AI and machine learning also help dynamically assess fraud risk, flag suspicious behaviour or apply step-up authentication only when needed.Some reports suggest that rule-based routing lifts authorisation rates by 3% and that ML adds a further 2%.

Steps you can take:

Use (or build) a routing engine that can dynamically adjust per currency, region or customer profile
Continuously test alternative routing strategies (A/B tests)
Monitor the uplift in acceptance and cost savings (per transaction) after introducing smart routing
Partner with orchestration platforms that support custom routing logic and allow you to optimise per market

5. Fraud, identity and stronger authentication

As digital payments expand, fraud evolves. Criminals now exploit social engineering, authorised push payments, account takeovers and new attack vectors. Regulation is also tightening – future frameworks (for example, PSD3 or equivalents) may require stricter identity standards, incident reporting and challenge mechanisms.

Biometric authentication, behavioral analytics, device contextual signals and AI-based identity signals will increasingly support fraud protection.

In 2024, UK fraud losses hovered around £1.17 billion, with unauthorised card fraud accounting for a significant share. Payment providers often claim to have prevented fraud amounts (i.e., losses avoided) in the hundreds of millions or more.

Best practices:

Use multi-layered defenses: device, behavior, network, identity signals
Track and minimise false positives (i.e., legitimate transactions falsely declined)
Use fraud engines or risk providers that allow market-level customisation
Stay informed of regulations in each country you serve (e.g., local KYC requirements and identity standards)

6. Alternative and emerging payment methods

What’s gaining traction:

Buy Now, Pay Later (BNPL) continues to expand in many markets, especially for mid- and high-ticket customer goods. While regulation is catching up (especially in the UK), BNPL remains a conversion booster in many e-commerce verticals
Wearables, tap-to-phone, biometrics: As devices become more capable, payments via watches, rings or direct phone taps may gain traction, especially for repeat customers in lower-risk scenarios.
Crypto, stablecoins, tokenisation: Still niche in mainstream retail, but growing interest persists, especially in tech-forward or cross-border contexts

What to test:

Run pilot integrations with BNPL providers that are responsible and regionally compliant
Ensure your checkout supports local and regional wallets in key markets via gateway aggregators
Keep an eye on Wero’s rollout in Europe and be ready to add it where it becomes relevant
If your brand or sector fits, monitor demand for crypto payments or tokenised rails
Design your checkout to plug in new methods as customer preferences evolve easily

7. Multi-currency, cross-border and FX risk management

Cross-border margins shrink when every transaction forces a conversion. Merchants need tools to hold, convert and move currency strategically. Holding local currency balances offers advantages: you can pay local suppliers directly, time conversions to take advantage of favourable rates, avoid cascading conversions and buffer volatility.

Global forecasts project that cross-border retail flows will rise significantly. One estimate suggests cross-border retail payments could grow from US$200 trillion to US$320 trillion by 2032.

From a payments industry perspective, global cross-border payments, traditional and crypto, already approach US$1 quadrillion in value as of 2024.

Researchers expect the global cross-border payments market to grow from US$212.55 billion in 2024 to US$227.63 billion in 2025. These figures underscore just how big and competitive cross-border payments are becoming.

Example: UK business expanding into the EU

A UK-based retailer sells into Germany. Without local payment methods, they see higher abandonment. By integrating SEPA, SOFORT/open banking and offering EUR pricing, they improve conversion. They use multi-currency accounts to receive proceeds in euros, pay European suppliers directly and convert EUR–GBP when rates are favourable.

Strategic moves:

Display prices in local currency at checkout to reduce abandonment
Convert funds strategically (through timing, hedging and forward contracts) to protect margins
Pay suppliers or local expenses from the corresponding currency balance when possible
Monitor FX volatility and risk corridors by market
Leverage a payments partner or treasury tool that gives you visibility and control over your FX flows

How WorldFirst fits:

You can receive funds in 20+ currencies, hold and manage them in a single World Account, convert currency at competitive FX rates and pay suppliers in more than 100 currencies. This infrastructure lets merchants avoid excessive conversion, manage cash flow across markets and time FX moves.

Want to save money and trade faster in multiple currencies as you expand in the UK and beyond? Open a World Account today.

8. Checkout experience innovation

No matter how advanced your backend payments or FX setup is, a clumsy checkout kills conversions, especially for international buyers who may already be hesitant. The final payment step is where many global shoppers drop out.

Key trends:

One-click / express checkout: Tokenisation, wallet integrations, “remember me” flows reduce friction
Local payment defaults: Customers expect to see methods familiar in their market (e.g., iDEAL in the Netherlands, Klarna in Scandinavia)
Intelligent retry flows: Rather than showing “payment failed,” the system suggests an alternate method or retries in the background
Mobile optimisation: Many cross-border customers use mobile devices. Use address auto-lookup, reduce form fields and format properly by country
Fast and robust performance: Page load and responsiveness matter. Even a one-second delay in payment flow can cost conversion
Post-payment UX: Instant confirmations, precise tracking and a smooth refund process reinforce trust

What to implement:

Build a modular checkout layer that supports multiple rails and future methods
Use customer data (IP address, cookies, profile) to select the likely payment method and currency automatically
Test checkout flows in each key market (desktop + mobile)
Monitor abandonment specifically at the payment step
Provide fallback options or auto-switch logic if a payment fails
Ensure token renewal logic works seamlessly behind the scenes for recurring payments

Power your global growth with one account

Get local currency accounts, fast payments and competitive FX – all in one place.

What these trends mean for cross-border merchants

The payment shifts defining 2025 bring new opportunities but also new layers of complexity for global businesses.

Margin pressure from FX and fees

Every step in a cross-border transaction adds cost. Card interchange, conversion and processing fees can quietly erode profit, especially when exchange rates move. Consolidating payments and managing FX timing can protect margins and improve visibility.

Rising compliance complexity

Trading across regions means handling different rules. With PSD3 and UK safeguarding updates on the horizon, businesses must carefully manage KYC, AML and data standards. Building compliance into payment and treasury processes helps keep operations smooth.

Customer demand for local payment options

Shoppers expect payment methods to cater to their preferences. UK buyers lean toward cards and wallets, while many in Germany choose SOFORT or open banking. Meeting local payment expectations increases trust and raises checkout conversion.

Fragmented systems and partners

Multiple gateways, acquirers and fraud tools often mean siloed data and slower reporting. Unifying these flows under a single payment architecture provides better visibility and control over funds.

Reconciliation and reporting strain

Different currencies, partial refunds and split settlements make reconciliation time-consuming. Automation and accounting integration are key to maintaining a real-time view of balances and cash flow.

How WorldFirst helps you stay ahead of e-commerce payment trends

For UK businesses operating internationally, the main e-commerce payment trends all point toward one theme: meeting customer expectations in a digital, borderless economy.

WorldFirst’s World Account and World Card are examples of tools that empower businesses to receive, hold and spend in multiple currencies with minimal fees.

With a WorldFirst account that lets you receive, hold, convert and pay in multiple currencies, you can:

Remove unnecessary conversions and reclaim your profit margin
Support local payment options in each market
Operate seamlessly across different currency systems and regulatory frameworks
Reconcile and report more clearly through unified systems
Offer faster settlements and payouts to improve cash flow

Stay ahead of e-commerce payments trends and simplify global trade.

Open a World Account today to manage multiple currencies, pay suppliers faster and protect your margins.

Sources:

https://www.ukfinance.org.uk/system/files/2025-05/UK-Finance-Fraud-Report-2025.pdf

Jennifer leads marketing for WorldFirst in the UK, where she drives brand, acquisition and event initiatives that engage with businesses trading internationally. With over 20 years' experience in financial services and publishing, she brings a strategic focus on brand storytelling and customer-first marketing across complex, regulated industries.

Her goal is to support long-term customer success through content and campaigns that address the challenges faced by growing businesses."

Jennifer Dodd

Author

Regional Marketing Lead, WorldFirst UK

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