Are you a business currently selling B2C, considering selling B2C in the future, or looking to expand your global client base in China? Then this webinar is designed for you.

Recorded: 9th December 2020

For businesses looking to sell internationally, China poses an increasingly compelling growth opportunity. China is the world’s largest e-commerce market (accounting for over 50% of transactions globally) and this year it’s set to overtake the US as the world’s largest retail market with $5.07 trillion in projected retail sales (eMarketer, May 2020). With China’s growing middle class of more than 400 million people, and digitalisation making it easier to export to China, now is the perfect time to build your understanding of this fast-moving consumer market.

In this webinar WorldFirst and specialist Partner, Zarina Kanji from Tmall Global, Alibaba Group UK & Nordics, discuss the opportunities and things to consider when selling directly to consumers in China.

Topics covered:

  • An introduction to China B2C opportunities for UK and European based SMEs
  • Examples of UK-based SMEs currently selling in China and how they’ve approached the market
  • An explanation on how the Alibaba ecosystem (including Tmall Global & WorldFirst) can support businesses selling internationally
  • Q & A session


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About Tmall Global

Part of Alibaba Group, Tmall Global is China’s largest cross-border B2C online marketplace, and allows brands and retailers without operations in China to build virtual storefronts and ship products into China from their home countries. Today, there are more than 26,000 brands from 84 countries and regions across 5300 categories on Tmall Global. The channel provides a premium shopping experience for the increasingly sophisticated Chinese consumers that are in search of top-quality branded products.

Ready to reach more customers?

Call Simon Smallwood (Senior Business Development Manager) on +44 207 095 0741 or email to find out more about Tmall Global and WorldFirst.


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