Fast. Secure. Cost-efficient. And designed with your business goals in mind.


The all-in-one account to help your business grow internationally.

Help & Support

Learn how to get the most out of your World Account.

About Us

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1688 cross border payments made easy

Source from China’s leading online B2B marketplace. Plus, pay suppliers through our network with fast, secure and affordable transfers.

1688 sourcing solution with a seamless payment method

Seamless integration

Smooth procurement on and seamless payment integration to World Account 

Pay securely with peace of mind

World Account integrates with your 1688 account to authorise your payments directly to 1688 suppliers

No annual limits

No threshold limits for yearly foreign exchange payments

Lower your costs

Competitive exchange rate for conversions to CNH 

What's is China’s leading online B2B marketplace for businesses dealing with wholesale, sourcing and dropshipping.

Facts about

  • 120 million registered users
  • 10 million suppliers
  • 1700 sub-categories

What's Cross-border Pay (跨境宝)?

Cross-border Pay (跨境宝/KJB) is a service provided by and WorldFirst. It’s a one-stop cross-border solution for international 1688 buyers outside of mainland China.

How to use Cross-border Pay (跨境宝/KJB):

  1. Register for a account
  2. Register for a World Account by WorldFirst
  3. Convert funds to CNH in your World Account
  4. Authorise your World Account to link your payments to via Cross-border Pay (跨境宝 /KJB)

*This payment solution is available to users in Singapore, Malaysia, Thailand, Vietnam, Australia, Hong Kong, Macau, Taiwan and British Virgin Islands only. 

Why source from

Competitive pricing

  • Up to 15% cheaper than sourcing from other B2B sourcing platforms and marketplaces

Marketplace support

  • Global selling on marketplaces such as Amazon, Wish, AliExpress, Lazada, Shopee supported
  • Direct delivery of orders to multiple major marketplaces’ warehouses in China
  • Cooperation with logistic companies that support international delivery

Wide selection of products

  • Comprehensive range of the suppliers on
  • Direct contact with factories via
  • Widely supports OEM model


Trusted by our customers


“Love the Kuajingbao (KJB) feature, saved all my hassles looking for a payment agent every time. Enjoyed correspondence with WorldFirst team as well with every queries always well clarified.”

Jimmy Tan

Amazon seller



“Ever since my company used WorldFirst and KJB, our procurement process has improved in terms of efficiency and cost. Stable platform, transparent pricing. Highly recommended!”


Founder of Masoglobal

Beginner's guide to using

Step-by-step guide for international buyers

Download the Ultimate Guide to sourcing on as an international buyer

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