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Amazon FBA Singapore: How to Get Started
Last update: 12 May 2025
If you’re exploring Amazon FBA (Fulfilment by Amazon) from Singapore, you’re likely asking one of two things:
- How do I launch an Amazon FBA store while based in Singapore? Or,
- How can I sell to customers in Singapore using Amazon’s fulfilment network?
In either case, you’re in the right place to get your questions answered. In this guide, we’ll break down the following:
- How Amazon FBA works in Singapore
- How to get started with Amazon FBA in Singapore
- What fees will you have to pay?
- What’s unique about selling in Singapore?
- Why open an account with WorldFirst?
- Four tips to succeed with Amazon FBA
Note: Want to get paid faster and save on currency conversion fees? With a free WorldFirst account, you can receive your Amazon payouts on the same day and benefit from competitive FX rates. Open your account now.
How Amazon FBA works in Singapore
With Amazon FBA, you send your products directly to Amazon’s fulfillment centres, where they’re stored until sold. When an order comes in, Amazon handles everything: picking, packing, shipping, customer service, returns and refunds.
Since Amazon has an enormous international network and the resources to manage the entire post-purchase experience, FBA removes a significant workload from your operations. This frees you up to focus on what matters most: growing your e-commerce business.
For Singapore-based sellers, FBA enables you to offer next-day delivery or paid same-day delivery for your products. When listed with FBA, Amazon Prime customers are also eligible for free shipping. FBA listings display with the Prime logo, so customers know that Amazon handles most of the supply chain.
In terms of fees, Amazon charges shipping and handling on a pay-as-you-go basis, while storage is charged monthly. The storage fee is typically calculated by cubic metre, and shipping costs are charged per item. Since you only pay for what you use, it’s very flexible. You can read more about Amazon FBA fees below, or visit Amazon’s guide to Singapore pricing for details.
There are a few benefits of using Amazon FBA:
- You can leverage Amazon’s experienced team and infrastructure so you can focus on marketing and sales
- You can sell to Singapore and other global markets without having to store or ship stock yourself
- Your customers can enjoy same-day or next-day shipping options
But if you want to take advantage of Amazon FBA in Singapore, particularly if you’re not located in Singapore, there are challenges – such as opening a local bank account and dealing with FX fees. We share more about this below.
How to get started with Amazon FBA in Singapore
Step 1: Create an entity in Singapore (if necessary)
If you’re based in Singapore and plan to sell domestically, you’ll need to register a local business entity. This could be a private limited company, sole proprietorship, or partnership, depending on your business goals and structure.
If you’re an international seller looking to sell to customers in Singapore, you don’t need to set up a Singapore-based entity. You can still use Amazon FBA to fulfil orders locally, as long as you meet Amazon’s global seller requirements.
This flexibility makes it easy for both local entrepreneurs and global sellers to tap into the growing Singaporean market.
Step 2: Set up FBA
To get started with FBA, head to your Amazon account, log into Amazon Seller Central and set up FBA.
You’ll need to provide key information such as your email address and other business details. You can also use your existing Amazon customer account to create a seller account.
Step 3: Create product listings
Once your account is created, start adding your products to the Amazon catalogue, which you’ll see specifically in the FBA inventory section.
Step 4: Prepare products
Ensure your products are safely and securely packaged for transportation to an Amazon fulfilment center. Make sure they adhere to Amazon’s packing guidelines as well as shipping and routing requirements.
Step 5: Ship products to Amazon
Prepare a shipping plan and print Amazon shipment ID labels before sending your inventory to an Amazon fulfillment center. Read more about how to send inventory to Amazon warehouses here: Send FBA inventory to Amazon
Selling to Amazon UK or USA?
If you’re selling domestically in Singapore, you’ll only need to worry about inventory management and fulfilling and shipping products locally.
However, if you want to sell to Amazon customers in the US or the UK, you’ll need to visit the Amazon Global Selling page for these countries and click on “Expand to United States” or “Expand to the United Kingdom.”
For the US, professional seller accounts cost US$39.99 per month, plus FBA and other shipping fees. For the UK, the accounts cost £25 per month, plus fees.
One key requirement is that Amazon US and Amazon UK will require you to connect a US or UK bank account to their respective marketplaces. Typically, you can only create a US bank account if you have an entity there, which can be costly, complex and time-consuming to set up. This is where an account like the World Account offers an ideal solution.
Step 6: Set up an international business account
If you’re selling internationally or are opening a store in different marketplaces, it’s useful to open an international business account – ideally one that supports multiple currencies and doesn’t charge high international transaction fees. This will help increase your profit margins and make it a lot easier to manage and reconcile your accounts.
For instance, WorldFirst is a global payment solution designed for e-commerce sellers and global businesses. With a single account, you can open and manage local currency accounts in 20+ currencies, including USD, GBP, SGD, EUR, and more – without needing a local entity in each country.
Setup is fast. You’ll quickly get access to local bank details, enabling you to collect payments, convert currencies at competitive FX rates, and make supplier or platform payments with ease.
WorldFirst also integrates directly with Amazon, allowing you to receive your sales income on the same day, helping you maintain strong cash flow and reinvest faster.
We go into more detail about the benefits of using WorldFirst down below.
- Open 20+ local currency accounts and get paid like a local
- Pay suppliers, partners and staff worldwide in 100+ currencies
- Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify
- Save with competitive exchange rates on currency conversions and transfers
- Lock in exchange rates for up to 24 months for cash flow certainty
Why open an account with WorldFirst?
As an Amazon FBA seller selling to Singapore, you’re likely sourcing products internationally, often from suppliers in China, and selling to customers in major markets like the US or UK. That means you’re constantly dealing with multiple currencies, which can eat into your profits through conversion fees and unfavourable exchange rates.
WorldFirst is a multi-currency account for international businesses that allows you to:
- Make payments in 100+ currencies at competitive rates
- Open and manage 20+ local currency accounts including USD, GBP, EUR, AUD, and more
- Receive and hold Amazon earnings in local currencies, then convert and withdraw at your convenience
Over 300,000 Amazon sellers already use WorldFirst to manage their international payments. Since 2004, nearly $300 billion has been sent through WorldFirst and its partner brands, helping businesses like yours grow globally while saving on FX costs.
Here are some of the key benefits of using WorldFirst:
Receive payments directly from Amazon with same-day access
If you’re using a traditional bank account to receive Amazon earnings, you’re likely dealing with:
- Delayed payments that can take several business days to clear
- Hidden fees and poor exchange rates from your bank
WorldFirst is a certified participant of Amazon’s Payment Service Provider Program (PSPP) – meaning it meets Amazon’s strict standards for secure, reliable payouts.
With WorldFirst’s Amazon Seller Payment Solution, you skip the wait and the fees. WorldFirst has been directly integrated with Amazon for over a decade, supporting 12+ global Amazon marketplaces and trusted by thousands of sellers worldwide.
Here’s what you’ll unlock when you connect your Amazon store to WorldFirst:
- No fees when collecting Amazon payouts in 20+ currencies
- Same-day or next-day access to your earnings in your local account
- Earn cashback on expenses with the World Card, including Amazon seller fees, ad spend, subscriptions and supplier payments
Avoid FX fees and protect your profit margins
Managing multiple currencies, like USD, GBP, CNH, or SGD, can quickly become costly if you’re relying on a traditional bank. Every conversion may trigger additional bank fees, unfavorable FX rates, and the headache of juggling accounts across different countries – many of which require a local entity to open.
WorldFirst simplifies this entirely. With a World Account, you:
- Won’t pay any monthly management fees or fees to open your account
- Enjoy exchange rates on all major currencies capped at 0.6%
- Pay no fees for receiving funds
- Pay up to 0.8% when buying products from sourcing platforms like 1688.com and TaoWorld
This gives you greater flexibility, faster turnaround times and better negotiating power with suppliers – helping you reduce costs and improve cash flow.
See our full list of fees here: WorldFirst Singapore Fees
Set-up and manage everything online
Most traditional banks in Singapore still require you to visit a branch in person to open a business account. With WorldFirst, the entire process is online: you can set up your account in just a few minutes, from anywhere.
Everything is managed through your secure online dashboard, where you can:
- Add multiple users for team access and payment approvals
- Track and manage payments across multiple currencies in real time
- Integrate seamlessly with accounting platforms like Xero and NetSuite, keeping your books clean and up to date
What fees will you have to pay?
As an Amazon FBA seller, you’ll need to pay several types of fees:
- Removal order fees: Charged per item when you ask Amazon to return or dispose of inventory in a fulfilment center
- Long-term storage fees: Monthly charges for products that remain in the fulfilment center for more than 365 days
- Returns processing fees: Applied when a customer returns an order and receives free return shipping
The fulfilment fees you pay depend on your marketplace. If you sell in Singapore, you’ll pay according to Singapore’s price list. If you operate in Singapore but sell to the US, you’ll pay according to US pricing.
Check Amazon’s fee calculator to estimate your costs: Amazon Pricing Calculator
Here are some examples of what pricing to expect when selling to Singapore:
| Standard sized small envelope (0 - 100g) | S$3.18 (w/GST) |
|---|---|
| Standard sized envelope (0 - 500g) | S$3.21 - S$3.91 (w/GST) |
| Standard large envelope (501 - 1,000g) | S$3.91 (w/GST) |
| Standard parcel (0 - 2kg) | S$3.38 - S$4.57 (w/GST) |
| Standard parcel (2 - 5kg) | S$4.57 - S$5.59 (w/GST) |
| Standard parcel (5 - 9kg) | S$6.05 - S$8.24 (w/GST) |
| Standard parcel (9 - 12kg) | S$8.96 - S$10.42 (w/GST) |
What’s unique about selling in Singapore?
Whether you’re based in Singapore or looking to sell into the country, there are a few key things to know about the local e-commerce landscape.
Amazon officially launched in Singapore in 2019, and its presence has grown rapidly since. With a tech-savvy population, high smartphone penetration, and strong internet usage, Singapore offers a highly connected market where online shopping is firmly embedded in daily life.
However, Amazon isn’t the only player. In fact, it currently ranks as the third-most visited e-commerce platform in Singapore, behind Shopee and Lazada.
According to Statista, as of the latest data:
- Shopee leads with 13.2 million monthly web visits
- Lazada follows with 6 million
- Amazon joins in at 5 million
That said, Amazon.sg has seen rapid growth, rising from three million monthly web visits in 2020 to five million today. This strong upward trend signals increasing traction in the region. While the platform is still developing compared to more mature markets like the US or UK, that also means less saturated competition, giving new sellers a chance to stand out with strong branding, well-optimised listings, and quality reviews.
Amazon also attracts a different type of customer: typically those with higher purchasing power, seeking premium products, and familiar with global brands. This makes it an ideal platform for quality-driven or niche offerings that may not perform as well on price-sensitive marketplaces like Shopee.
Amazon’s global FBA network allows you to scale beyond Singapore easily. Once you’re set up, expanding into nearby markets like Australia, Southeast Asia or even the US becomes a lot easier.
Four tips to succeed with Amazon FBA
1. Prioritise great reviews
Reviews are the lifeblood of success on Amazon. Products with higher ratings and strong review volume are more likely to rank well in search results, attract clicks and convert sales.
Here’s how to stay ahead:
- Ask for reviews: Use Amazon’s “Request a Review” feature after every sale to encourage feedback
- Learn from feedback: Read customer reviews to spot patterns and identify areas for product improvement
- Engage with buyers: Respond to questions and reviews directly to build trust and demonstrate great customer service
The more positive, authentic reviews you gather, the more visibility and traction your listings will gain.
2. Choose the right products to sell
Your product selection can make or break your Amazon FBA success. If you’re not sure where to start, check the Amazon Best Sellers list or use Amazon’s keyword research tools to uncover high-demand products with low competition.
Amazon’s own Seller University also offers valuable insights into trending categories and how to identify winning products.
For Amazon Singapore, some of the top-performing product categories include:
- Toys
- Electronics
- Automotive
- Fashion
- Video games
- Furniture and home products
When evaluating what to sell, consider:
- Price: Research your competitors – can you offer competitive pricing while still protecting your margins?
- Size and weight: Larger items cost more to ship and store, which can eat into profitability
- Audience: Who is your ideal customer? If it’s a very niche group, it might be harder to gain traction without focused marketing
Amazon’s official guide to product selection is a great place to start: Learn more here
3. Have a promotion strategy
While Amazon’s marketplace provides built-in traffic, relying solely on organic discovery can limit your growth. A solid promotion plan not only drives visibility but also boosts your ROI over time.
Here are a few proven tactics to elevate your product’s presence:
- Build a recognisable brand: Use social media, events and your own website to create a brand identity that resonates with your target audience. A strong brand builds trust and encourages repeat purchases.
- Run ads strategically: Invest in Amazon Ads to increase visibility directly on the platform. You can also experiment with external ad platforms like Google Ads, TikTok, or Meta Ads to drive traffic to your listings.
- Optimise your listings: Improve your product titles, descriptions and backend keywords to enhance discoverability both on Amazon and in external search engines like Google.
- Offer immersive experiences: Help customers better visualise your product with tools like 3D models, lifestyle images, or even augmented reality previews, which is especially useful for furniture, gadgets and fashion.
4. Prepare for seasonal fluctuations
Sales on Amazon often spike around key seasons and holidays – think Prime Day, 11.11, Black Friday, Cyber Monday, and major regional holidays like Chinese New Year or Hari Raya.
To make the most of these high-traffic periods, it’s crucial to plan ahead:
- Forecast demand early: Use historical sales data and market trends to predict inventory needs for peak periods
- Stock up in advance: Ensure you have enough inventory to meet increased demand, but avoid overstocking beyond what you can realistically sell
- Optimise listings for seasonal relevance: Update your titles, images, and ad copy to reflect seasonal keywords or gift-focused messaging
- Balance for off-seasons: During slower months, focus on promotions, bundling, or diversifying product lines to maintain steady sales
Scale your e-commerce business with Amazon FBA and WorldFirst
Amazon FBA lets you tap into Amazon’s world-class logistics network so you can focus on growing your brand, driving sales, and serving customers. With the right product selection, solid reviews, and a smart promotion plan, your store has every chance to thrive – not just in Singapore, but globally.
To maximise your margins and simplify your operations, it’s also essential to have the right financial tools in place. WorldFirst helps you avoid unnecessary FX and banking fees, so more of your revenue stays in your pocket.
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