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We provide coverage in South Asia and Middle East: servicing 210+ countries and territories.

Guides to grow your business

With our expert guides and insights, you’ll get the latest on how to grow your business globally. Whether you’re interested in conquering Amazon as an online seller, looking for information on how to build relationships with suppliers and customers abroad, or simply wanting to keep ahead of market trends, WorldFirst has got you covered.

Global business expansion guides
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How to expand your brand from New Zealand to Australia

Expand your NZ business into Australia with this step-by-step guide covering market entry, logistics, tax, marketing and funding tips.

Aug / 2025
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The best international trade fairs and exhibitions to attend in 2025-2026

Explore the top international trade fairs for sourcing, partnerships and product discovery across Asia, Europe, Australia and America.

Aug / 2025
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How to get New Zealand business number (NZBN)?

Discover how to get a New Zealand Business Number (NZBN) for free. Simplify business operations, meet requirements, and streamline interactions with agencies.

Aug / 2025
eCommerce Seller Resources
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Selling on Amazon US from NZ: A Kiwi seller’s guide to success

Selling on Amazon US from New Zealand? Learn how to set up your store, manage payments and grow your business while avoiding costly conversion fees.

Aug / 2025
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The Complete Guide to Buy from 1688 Outside China

1688.com is China’s leading online B2B marketplace for businesses dealing with wholesale orders and sourcing.

Aug / 2025
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Exporting to China from Australia: The complete guide

China is home to some of the world’s biggest e-commerce players and customer base. Take a look at our everything you should know about exporting to China from Australia.

Aug / 2025
Importing from China
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How to buy products from 1688 to New Zealand?

Here’s the step-by-step guide for New Zealand businesses to buy from 1688.com, using secure and fast, World Pay.

Aug / 2025
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How to manage quality control in China

Take a look at how you can effectively manage quality control with your manufacturers in China and business based overseas.

Jun / 2025
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Alibaba guide: Your ultimate checklist to sourcing from Alibaba

Alibaba is a global B2B e-commerce platform that connects buyers with manufacturers, wholesalers and suppliers. Take a look at how to source from Alibaba

Jun / 2025
Business Banking Insights
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World Card vs Wise Business card: Fees and features comparison

Searching for the best global multi-currency card in New Zealand? We compare the World Card from WorldFirst with the Wise Business card.

Sep / 2025
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Wise Business account review 2025: Features, fees & more

Check out our review of Wise Business, a global payment provider, and see how it compares to WorldFirst regarding your business's banking needs.

Sep / 2025
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WorldFirst vs Wise Business: Fees and features comparison

WorldFirst and Wise both allow businesses in New Zealand to make secure international transfers. But which one is better for your bottom line?

Sep / 2025
Customer stories
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How Elk & Friends turned global spend into cashback rewards

Elk & Friends uses the World Card to manage global ad costs and expenses – minimising FX fees, earning cashback and tracking cash flow easily.

May / 2025
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Building a business from the ground up with Scoot Boot

Discover how Scoot Boot overcame currency challenges and scaled to 110+ countries with the right tools and support from WorldFirst.

Feb / 2025
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How New Zealand Honey Co is growing its global market share

A wellness company focused on proactive health solutions, New Zealand Honey Co is bringing its certified, traceable manuka honey to the world, one marketplace at a time.

Apr / 2024
WorldFirst How-To-Guides
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Pay your suppliers in seconds with zero fees

World Direct is a new feature in your World Account that lets you pay listed service providers – instantly, securely and without any transfer fees. From logistics and warehousing, marketing, tax agencies and sourcing partners, World Direct makes it faster and easier to pay the suppliers your business relies on.

Sep / 2025
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Is WorldFirst safe?

Discover how WorldFirst ensures secure global transactions with advanced security, regulatory compliance and fraud protection for businesses.

May / 2025
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Your guide to the World Card: Easy payments in over 150 currencies

Simplify your business expenses with the World Card from WorldFirst, a virtual debit card that lets you pay in 150+ currencies with no application fee or ongoing costs.

Apr / 2025
Business support from WorldFirst

Whether you want to collect payments from global marketplaces, secure an FX rate to protect your budgets or need someone to watch the markets for you, WorldFirst has got you covered.

Businesses trust WorldFirst
  • Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 2004
  • Your money is safeguarded with leading financial institutions