We use your information to enable you to register with us. Once you have an account with us we will use your details to contact you and to reply to any queries or requests. We may use your information in the administration of your account, which includes us contacting you in order to update your account details (this assists us with keeping our records as up to date as possible) or in order to notify you of changes or improvements to our products or services that may affect our service to you.

We use your information in order to supply our products and services to you and to meet our contractual obligations to you.

We may need to pass your information on to Governmental departments, regulatory bodies (including HM Revenue and Customs or the FSA), the police/law enforcement agencies or to a court of law. This would be done, for example, to assist in the prevention of a crime (money laundering/fraud), to meet legal requirements or for other lawful purposes.

We may share your information with anyone that you have given us permission to, any person acting on your behalf or a person or World First partner who may have introduced you to us.

We record all our telephone calls for security and training purposes.

World First UK Limited stores all information within the United Kingdom and does not store any information outside the European Economic Union.

We use secure servers in order to store your information and ensure proper data storage. Your information is kept encrypted for safety measures.

World First UK Limited stores information in accordance with the Data Protection Act 1998 Transmission of data on the internet can never be ultimately secure. We do not and cannot guarantee security of information collected electronically or transmitted; however, we take all necessary steps to provide the best security available. As a result of our inability to guarantee safety, you are submitting information to us at your own risk.

A cookie is a small file of letters and numbers downloaded on to a device when the user accesses certain websites. A cookie will allow a website to recognize a user’s device.

A cookie will contain the name of internet location (the domain) from which the cookie has come and the lifetime of the cookie (a cookie will usually expire after a certain period of time).

Two types of cookies are used on this website:

• Session cookies which are temporary cookies that remain in the cookie file of your browser until you leave the site; and
• Persistent cookies which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

How we use cookies on our site and what information we collect

Session cookies

We use session cookies:

To allow you to carry information across pages of our site and avoid having to re-enter information.

Persistent cookies

We use persistent cookies:

• We may use persistent cookies from time to time to help us recognise you as a unique visitor when you return to our website and to monitor your use of our website;
• To allow us to link you to any of our Partners or Affiliates should you come to our website through a paid advert or banner on a website of an Affiliate or Partner.

Managing your cookie settings

To find out more about Cookies and how to manage them click here.

Use of web beacons

Some of our web pages may contain web beacons which allow us to count users who have visited these pages. Web beacons collect only limited information including a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. These beacons do not carry any personally identifiable information and are used to track the effectiveness of a particular marketing campaign.