5 international marketplaces to master beyond Amazon

Looking beyond Amazon:
5 more international marketplaces to master

While most roads may lead to Amazon, they needn’t necessarily end there. Here are 5 more marketplaces to master.

Two names dominate global e-commerce – Amazon and eBay – so it’s no surprise that most people start their journey as an online seller on one or the other. But while most roads may lead to Amazon and eBay, they needn’t necessarily end there.

Expanding to new marketplaces continues to be one of the safest and quickest ways to scale your online business and access new international markets. Cost to entry is low—without the time and capital investment needed to create your own storefront, marketplaces can offer you the flexibility to dip your toes into the waters of new markets and see which regions work best.

Not all marketplaces are created equal, however. When you begin to look beyond the behemoths, you’ll find more specialist offerings. Conducting thorough research is key to understanding which channels will work best for your brand as each offer different features, access to various global markets, speciality product or service types and often require a specialised ‘local’ approach.

So, to help you start thinking global and stretching your marketplace seller wings, here are five more to master.


With 16 million registered buyers and over €1 billion of sales, Cdiscount is the second-largest e-commerce website in France and one of the fastest-growing online marketplaces in Europe. Launched in 2011, it allows retailers to register without contract and list media, consumer electronics and more on its site.

Markets you can access: France, Belgium, Colombia, Ivory Coast, Ecuador, Thailand, Vietnam, Senegal, Brazil, Cameroon, Panama.


Newegg is a technology marketplace that attracts clued-up, savvy customers who know exactly what they’re looking for. If you’re selling the right product at a competitive price, this knowledgeable audience of over 28 million registered users will buy. Newegg is well known for its low rates of commission too.

Markets you can access: USA, Canada, China, Taiwan.


PriceMinister is the second most-visited e-commerce website in France. Founded in 2000 and acquired by Rakuten in 2010, it claims more than 10 million unique visitors a month and is home to a wide variety of products, including books, video games, clothing, home and food.

Markets you can access: France.


Wish.com is a rapidly growing, US based mobile app boasting hundreds of millions of users, generally of a younger demographic. They describe themselves as ‘the #1 shopping mall in Europe and North America.’ At 15%, the transaction fee for merchants is high, but the scale of the operation seems to be enough to keep marketplace sellers using the site.

Markets you can access: China, North America, South America, UK, Europe, pretty much anywhere!

For Amazon sellers, the opportunities to expand your online business internationally are practically limitless – so what are you waiting for?


Discover what 1688 is and why businesses are going mad for China’s largest B2B marketplace

Dec / 2023

The e-commerce giant Taobao is a tempting choice for UK sellers to begin an international venture. Discover how to get started in our guide.

May / 2023

Discover the future of e-commerce in rural markets via rising mobile internet penetration

Apr / 2023

You might also like

WorldFirst articles cover strategies to mitigate risk, the latest FX insights, steps towards global expansion and key industry trends. Choose a category, product or service below to find out more.

Businesses like yours trust WorldFirst

  • Almost 1,000,000 businesses have sent $150B around the world with WorldFirst and its partner brands since 2004
  • Your money is safeguarded with leading financial institutions
A million reasons to trust WorldFirst map image

What our customers say about our services