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Selling on Amazon New Zealand: The complete guide

Last update: March 7, 2025

Contents

Want to start selling on Amazon New Zealand? This guide covers everything you need to know to start selling locally and internationally on Amazon

Key takeaways

New Zealand sellers can reach local and international customers by listing on Amazon AU or signing up on Amazon’s Global Selling program
Fulfilment by Amazon (FBA) is available via Amazon AU, helping you serve customers in New Zealand and Australia
To start selling on Amazon NZ, sign up with your business email, provide tax details and complete the verification process
Use a World Account to manage payments in multiple currencies, including AUD and USD and streamline Amazon transactions.

39% of New Zealand customers shopped online more in 2023 than in 2022, highlighting a growing trend toward e-commerce that shows no signs of slowing down.

Globally, Amazon has been at the forefront of this trend. In New Zealand, Amazon ranks as the third-largest e-commerce marketplace based on Gross Merchandise Value (GMV).

If you want to sell products online in New Zealand and even Australia, setting up a seller account is a no-brainer. Amazon allows you to reach customers actively searching for the kind of products you offer and ready to make a purchase.

To make it easier for you to sell on Amazon, we have curated this guide. Whether you’re a small business owner or an entrepreneur looking to expand your reach, this guide will walk you through everything you need to know about selling on Amazon New Zealand, both locally and globally.

Why sell on Amazon New Zealand?

Although there isn’t a dedicated Amazon New Zealand website, NZ sellers can still reach both local and international customers by setting up a global store or AU store.

Many New Zealand buyers shop on Amazon Australia (AU), which offers free shipping to NZ. By listing your products on Amazon Australia, you can easily target customers in both Australia and New Zealand. This dual-market reach allows you to expand your business without needing separate platforms for each country.

Additionally, Amazon’s Global Selling program offers opportunities to reach customers worldwide. This means you’re not limited to just local or regional markets—you can sell to shoppers across the globe, leveraging Amazon’s trusted platform and wide audience.

Is Fulfilment by Amazon available in New Zealand?

No, Fulfilment by Amazon (FBA) is not currently available in New Zealand, as Amazon does not have any warehouses located within the country. However, New Zealand sellers can still benefit from FBA Australia. Sellers can store their products in Amazon’s warehouses located in Sydney, Melbourne, Brisbane and Perth and let Amazon handle the rest.

This setup enables sellers to efficiently serve both Australian and New Zealand customers, as Amazon AU offers free shipping to NZ for eligible items. However, FBA comes with additional fees for storage, fulfilment and other services. You should carefully review these costs to ensure profitability.

For sellers sourcing products from China, Amazon SEND is another option. You can use Amazon SEND to send eligible cargo directly from your supplier’s warehouses in China to Amazon fulfilment centres in Australia.

Source

How to start selling on Amazon New Zealand?

Here are the steps to start selling on Amazon New Zealand:

1. Sign up for a seller account

To sell on Amazon, you first need to create a seller account. Here are steps to follow:

Choose Amazon AU for NZ/AU customers or Global Selling for international markets
Visit Amazon AU or Amazon Global Selling
Click ‘Start Selling’ and register with your business email.
Provide business name, ID and tax details (e.g., GST if applicable)
Add a credit card and a bank account for payouts
Submit documents and complete the verification process
Log in to Seller Central to set up your store and list products

Once your account is created your first step is completed.

2. Decide what to sell and list your products

Choosing the right products is the foundation of your success on Amazon. Start by researching items that align with your business goals and have strong demand in your target market. Look for products with high search volume, minimal competition, or niche appeal.

Once you’ve decided, create detailed product listings that stand out. Include high-quality images that showcase your product clearly, write accurate and compelling descriptions and set competitive pricing to attract buyers. A well-crafted listing is key to capturing attention and converting clicks into sales.

3. Ship and fulfil orders

Efficient order fulfilment is crucial for customer satisfaction. Decide whether you want to manage shipping and fulfilment yourself or use Fulfilment by Amazon (FBA). While FBA is not available in New Zealand directly, NZ sellers can take advantage of FBA Australia.

Amazon handles storage, packaging and shipping to customers, including those in New Zealand, where eligible items qualify for free shipping. This streamlined solution saves time and allows you to focus on growing your business, though it’s essential to factor in the additional FBA fees.

4. Manage and promote your business

Once your products are live, managing and growing your business effectively is the next step. Use Amazon’s suite of tools to track sales performance, monitor inventory levels and respond promptly to customer questions or concerns. To drive more traffic to your listings and increase sales, leverage Amazon’s advertising features. Also, regularly analyse your performance metrics to refine your strategy and keep your business on the path to success.

Can you sell on Amazon Australia from New Zealand?

Yes, New Zealand sellers can sell on Amazon Australia. To get started, you need to sign up as a seller on the Amazon AU platform. This allows you to list products for both Australian and New Zealand customers, making it easy to sell on Amazon.

With FBA, you ship your products to Amazon’s Australian warehouses and they handle storage, packaging and delivery to customers, including those in New Zealand. This setup simplifies logistics and gives access to a larger market.

→ Take a look at our complete guide to selling on Amazon Australia from NZ

Can you sell on Amazon US from New Zealand?

Yes, selling on Amazon US is possible for New Zealand sellers through Amazon’s global selling program. You can sign up directly on Amazon.com and set up a US seller account to start selling on Amazon US. The only requirement is that you need to have a registered business in New Zealand and a USD bank account to collect payments.

Once your account is set up, you can list your products and ship them directly to customers in the US. Alternatively, you can use Fulfilment by Amazon (FBA) by sending your inventory to Amazon’s US warehouses, where they handle storage, packaging, shipping and customer service for your orders.

Simplify Amazon collections with WorldFirst

Whether you sign up through Amazon Australia, Amazon US, or the Amazon Global Store, you’ll need local bank account details to collect payments in local currencies.

All sellers on Amazon Australia are required to have an Australian bank account to collect payments in AUD.

Instead of going through the hassle of setting up multiple accounts in multiple countries and combing through excessive paperwork, you can sign up for one World Account.

With a World Account, you can open local currency accounts in 20 currencies, including AUD, USD, GBP, EUR, JPY, CNH, HKD and more. Each account is opened in your business’s name and you get a unique account number for it.

You can open an AUD account or USD account and use it to collect payments from Amazon. You can then use the collected funds to pay your shipping partners or repatriate the funds to your bank account at any time at competitive exchange rates.

With a World Account, you can:

Build supplier relationships: Pay suppliers, shipping partners and tax authorities in 40+ currencies
Cater to a global customer base: Collect payments from 100+ marketplaces including Amazon, eBay, AliExpress and Stripe

Protect your profit margins: Get access to competitive exchange rates every time. You can also lock-in exchange rates for up to 12 months through forward contracts

Disclaimer: The information contained is general only and largely our views. Before acting on the information you should consider whether it is appropriate for you, in light of your objectives, financial situation or needs. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions, estimates, mentioned products/services and referenced material constitute the author’s own judgement as of the date of the briefing and are subject to change without notice. WorldFirst shall not be responsible for any losses or damages arising from your reliance of such information.

Rick Hill has worked in payments and financial services for the past nine years. He began his career at a large institutional bank and has since worked across startups and scaleups. Over the past four years, his experience with e-commerce retailers has led him to believe that WorldFirst will be crucial in helping brands expand globally by demystifying the complexities of entering new markets.

Rick Hill

Author

Head of Sales ANZ at WorldFirst

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Selling on Amazon New Zealand: The complete guide

Why sell on Amazon New Zealand?

Is Fulfilment by Amazon available in New Zealand?

How to start selling on Amazon New Zealand?

1. Sign up for a seller account

2. Decide what to sell and list your products

3. Ship and fulfil orders

4. Manage and promote your business

Can you sell on Amazon Australia from New Zealand?

Can you sell on Amazon US from New Zealand?

Simplify Amazon collections with WorldFirst

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The simpler way to pay and get paid

Save money, time, and have peace of mind when expanding your global business.