Returned payments and chargebacks can be a real pain for e-commerce sellers. Unlike standard refunds (where the buyer returns goods with a valid reason), returned payments don’t require justification and can either be genuine or fraudulent. A high number of returned payments – regardless of authenticity – can seriously erode an online seller's profit margins.
You might regularly attract negative reviews from customers who say they didn't receive their products. As an off-shoot of bad reviews, sales figures fall, creating a vicious cycle that can be difficult to escape. What can you do as an e-commerce seller to provide a better service and reassure customers? The first step is realising when you are (and aren’t) at fault.
In some cases, returned payments and chargebacks may occur due to circumstances outside of your control. For example, scammers might be abusing buyer protection policies and posing as legitimate customers. Alternatively, your supplier may not have the correct export licence paperwork, causing Chinese regulators to block your payments.
In this article, we offer tips on how you can spot potential scammers and avoid return payments, especially from the Chinese market.
Buyer and seller protection programmes aren’t foolproof
Trust in the e-commerce industry has never been higher. Thanks to secure payment processing, and FSCS protection, consumers have fewer concerns about buying from online sellers – even from those located on the other side of the world.
Major payment sites like Paypal also have buyer and seller protection policies that make it easy for users to get their money back if something goes wrong. However, dispute systems often use automation to process their queries, making it easier for unscrupulous buyers to find loopholes in the returns process and exploit online sellers.
For example, you might sell a high ticket item to a customer using Paypal. The buyer provides an invalid shipping address, so the shipping process fails after several delivery attempts. The customer then contacts the shipping company directly and arranges a new delivery to a valid address. A few days later, the customer requests a chargeback from the seller, claiming their shipment never arrived.
In this case, as the seller, you only have proof of an invalid shipping address, making it difficult (but not impossible) for you to dispute the claim and suggest that you may have been scammed. In this case, you would need to make sure that you are signed up for a seller protection programme.
Unfortunately, dispute processes take time and can interfere with your company's cash flow. Additionally, you might not get the resolution you want. It’s generally much better to minimise scenarios like this from happening in the first place.
Verify your customer’s information before shipping
As an online seller, you should always practice good cybersecurity and be vigilant of customers making suspicious orders. Here are some customer service issues you may want to look out for:
- Don’t allow customers to make partial payments for one item over multiple accounts. Partial payment requests could signify that the customer intends to make a refund request on one of the accounts.
- Check that the billing address matches the shipping address, and verify that both addresses are valid using a postcode checker.
- Ensure that the recipient signs for their delivery when selling an expensive item.
- Always check the email address of customers who contact you with customer service requests. Make sure it matches the customer's original sales confirmation email. If it doesn't, it could be a sign the buyer's account has been hacked.
- Block customers who you suspect might be scammers. In many cases, scammers target the same e-commerce seller multiple times.
Open a World Account for free
- Open up to 10 local currency accounts, with local sort codes, account numbers and IBANs
- Collect secure payments from 100+ marketplaces, overseas buyers and payment processing gateways
- Pay suppliers, partners and staff in 40 currencies without hidden fees
- Pay and get paid easily with local bank details on your invoices
- Lock in conversion rates to manage your currency risk
Verify your supplier’s information before shipping
To prevent getting too many returned payments from your account, ensure that your international suppliers (for example, in places like China) have the correct export licence paperwork. Suppliers are responsible for complying with regulatory bodies like China's State Administration of Financial Exchange (SAFE). However, it is your responsibility to ensure they are compliant before doing business with them.
If you source suppliers from a site like AliExpress, most Chinese manufacturers will have the correct export licence and will be happy to share the proof with you. Make sure you verify your Chinese supplier's licences and risk management policies before signing a supplier contract. There are third party agencies that can help you with the process of setting up and checking international supplier agreements. Paperwork like export licences can be tricky to verify, as official documentation from China is written in Chinese.
Further, it is also important to note that China has two currencies (CNH and CNY). CNY is the regulated domestic currency that is used for trade within the Chinese mainland. CNH is used for business outside the Chinese border. A Chinese supplier licenced to trade with international companies will accept CNH as payment for their services. If suppliers are not authorised by SAFE (State Administration of Financial Exchange), international payments in CNH will be blocked, and your money will be refunded. You can learn more about making payments to China in this WorldFirst FAQ.
Be prepared to verify your business information with regulators
In some cases, if you are making a payment to a Chinese supplier, you may also be asked to provide proof of the transaction to SAFE. Under SAFE's guidelines, they may inquire about the buyer's authenticity and supplier's rationality of receiving payment, as part of their due diligence.
Ensure that you have the details of sales contracts, commercial invoices, customs declarations etc at hand in case your Chinese supplier's bank requests them. Failure to provide documentation requested within an allotted time frame could result in your payment being blocked, and your funds returned.
Finally, if you are importing goods from another country, make sure that you are also compliant with import declarations and have paid your duties and taxes. If your goods are held up at the border, a customer may declare a failed delivery chargeback request on their credit card – which will likely be granted by their credit card company.
Businesses like yours trust WorldFirst
- Almost 1,000,000 businesses have sent $150B around the world with WorldFirst and its partner brands since 2004
- Your money is safeguarded with leading financial institutions