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WorldFirst Home > blog > Global Business Tips > Increase sales with the new Polish zloty (PLN) local account
Impressive economic growth, a never-ending thirst for shopping online, and an easy way to pay and get paid in PLN are just three of the reasons why Poland is the perfect place for your business to land.

With a population of almost 38 million (the fifth largest in the EU) and the largest central European economy, Poland is packed full of opportunity for online retailers. In fact, the World Bank has classified it as a high-income economy which is defined as “a country with a gross national income per capita of US$13,845 or more in 2022.” Combine that with the reality that Poles are happily embracing e-commerce and it’s a no brainer when it comes to expanding your online sales to Poland.
But, as with any expansion plans, being able to do business in the local currency is key to smooth sailing and happy customers. Which is why we’ve launched our PLN local currency account.
If you’re a marketplace seller or exporter, this means you no longer have to go through the headache of setting up an account with a bank in Poland, which will also require you to have a Polish address. Instead, with your World Account, you can simply connect to over 100 global marketplaces or add your PLN currency account in a few clicks without the need for a local address. This makes it far easier to do business with ‘the land of fields’ (the literal translation of ‘Poland’).
The Polish economy is something we can all admire. After it transitioned from communism, its growth has averaged at 4% every year, which took it from a middle to high-income status in less than 15 years. Not only that, but it was the only country in the EU to avoid a recession during the 2007-2008 economic crisis. In fact, it actually recorded positive growth.
Did you know that in 2023, almost 50% of the Polish population expected prices to be cheaper online than in traditional brick-and-mortar shops? That means there’s a huge appetite for online shopping in the country. In fact, marketplaces account for 50% of the e-commerce market share in 2023. At a time when people are looking to tighten their belts, this bargain-savvy audience will be going online more than ever to find good value for their money. So now’s the time to get your business online in Poland.
According to PwC, Polish consumers are spending more on food products, health and personal care products and services, and clothing and footwear. So, despite a cost-of-living crisis, there is plenty of demand for a plethora of products.
The Polish government welcomes foreign business, with tax reliefs for businesses conducting research and development and grants for new projects. This means that if you’re trying to gain traction in the European market, Poland could be a great testing ground and launchpad.
Then it’s likely you know how easy it is to set up a new local currency account. Simply:
It’s not hard to see why Poland has so much to offer when it comes to launching your business in a new market. In the meantime, if you’d like to learn more about expanding your business internationally, check out our guides here.
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