Now’s the time to sell to Japan

Japan is the fourth-largest and one of the fastest growing e-commerce markets in the world – with a forecast predicting it could be worth as much as USD$113 billion by the end of 2022.

There are a number of other factors that make it an ideal destination for the ambitious marketplace seller looking to establish a new market in Asia.

Japanese consumers are amongst the wealthiest and most-connected in the world. The International Monetary Fund puts Japan level with the UK in terms of GDP per capita, with 94.5% of the population having internet access.

Marketplaces are established and popular in Japan and the biggest platforms are Amazon, Rakuten and Yahoo.

Western brands and products are popular with Japanese consumers and “clothing and accessories” and “cosmetics” are two of the most popular product categories.

For more information about selling on marketplaces in Japan, visit Exporting Is Great and Export to Japan. And why not brush up on Japan’s business trends and etiquette, too.