E-commerce Platform & DTC
POIZON Partners with WorldFirst to Enhance Cross-border Payment Experience
POIZON teams with WorldFirst to create an integrated global finance solution, delivering seamless, localised checkout experiences for Chinese consumers and providing global sellers with fund security and accelerated settlements. This solution combines cross-border settlements, multi-entity fund management, and fund segregation to support regulatory compliance.
Rather than directly cloning its domestic model, POIZON's global strategy focuses on establishing a trust system for young consumers worldwide. Smooth and secure fund flows are critical to this journey, as they directly impact both user experience and seller confidence.
Lele,Regional Head for Hong Kong, Macao, Taiwan, and Southeast Asia, POIZON
Background: As its global merchant base scales, POIZON faces an escalating demand for more robust fund management
POIZON connects international brands, verified merchants, and cross-border sellers to offer a curated selection of premium goods worldwide. As its global merchant base expands, the platform needs to seamlessly support regional payment preferences, ensure compliance with localised regulatory frameworks and manage multi-currency settlements.
Challenges: How can fund management keep pace with global seller expansion?
As sellers operate across the globe, POIZON's fund flows are no longer a straight collect–pay pipeline, but an interconnected web:
- Chinese buyers need a seamless checkout experience to maximise conversion rates.
POIZON must offer Chinese consumers a seamless, localised checkout experience. The variety of payment options is a key driver of conversions.
- Overseas sellers need fast settlements to build confidence and improve cash flow.
POIZON's global sellers need to receive payments in their local currencies efficiently and compliantly. FX fluctuations and settlement times directly impact sellers' liquidity and confidence.
- Businesses need to consolidate and allocate funds efficiently across multiple entities and currencies.
As overseas entities expand, revenue is spread across accounts in different countries and currencies.
- Global operations need robust compliance and fund segregation across multiple jurisdictions.
Cross-border payments require currency conversion, fund declaration and compliance across jurisdictions. The platform must comply with local regulatory frameworks while ensuring strict legal fund segregation.
Enterprise Solution: Tap WorldFirst to build a financial infrastructure for fashion item trading
WorldFirst develops an integrated global finance solution for POIZON that integrates global checkout, cross-border settlement and multi-entity fund management by utilizing its global payment network spanning 210+ countries and regions, compliance framework based on 70+ payment licences and robust APIs.
- Integrate with 300+ local payment methods through a single global checkout solution.
Through a single API integration, POIZON quickly unlocks 300+ local payment methods, including e-wallets, bank transfers, and cards, catering flexibly to diverse payment preferences and delivering localised, convenient payment experiences for global buyers.
- Pay global sellers efficiently with fast and reliable payouts.
Leveraging WorldFirst's global payout capabilities, POIZON can efficiently pay sellers globally. It can offer smoother fund transfers across different markets and currencies, helping overseas sellers get paid faster and improve inventory turnover.
- Manage global funds through a master-sub account architecture for unified consolidation and allocation.
With a Singaporean master account + multi-country sub-account structure, WorldFirst enables POIZON to manage global transaction funds through a single portal, with automatic splitting and settlements by currency, region, or business line. Fund pools across countries and entities are no longer siloed. The Singapore treasury centre gains real-time visibility into global fund positions and flexibly allocates liquidity.
- Protect funds and meet regulatory requirements with fund segregation.
WorldFirst uses escrow accounts to segregate seller funds from the platform's funds. Licensed entities sign contracts and open accounts with POIZON's entities in Asia-Pacific, Europe, and the Americas respectively, ensuring local regulatory compliance.
As we expand into more countries and regions, our expectations for payment partners continue to grow, including diverse local payment methods, multi-entity and multi-currency fund management with compliance, and fast, scalable API integration. WorldFirst's global network, compliance expertise, and integration capabilities are a strong fit for POIZON's globalisation journey.
Lele, Regional Head for Hong Kong, Macao, Taiwan, and Southeast Asia, POIZON
Benefits: More efficient and cost-effective global payment experience
POIZON no longer needs to develop payment and compliance capabilities separately for every market thanks to this solution. It taps into a globally integrated, compliant fund network, which serves as the underlying infrastructure for its global expansion.
Faster seller settlements
Payments that previously took days through wire transfers now settle instantly with local accounts. FX conversions for non-local currency sellers are also significantly streamlined.
Simplified reconciliation
Transaction data is automatically synced to the treasury system via the API. Intelligent reconciliation replaces manual matching, making every transaction clear and traceable.
More efficient fund management
The master-sub account architecture enables unified fund consolidation and flexible allocation, with the Singapore treasury centre managing liquidity in real time.
Easier access to China
Leveraging POIZON's merchant acquisition capabilities and WorldFirst's payment network spanning 210+ countries and regions, overseas brands and merchants connect more smoothly with Chinese consumers.
Founded in 2015, Dewu (operating globally as POIZON) is China's premier trend-driven e-commerce and authentic transaction platform. The platform pioneered the "authenticated-before-shipping" model, where items undergo multi-step checks by professional authenticators and are shipped in an anti-counterfeit packaging kit for secure delivery. It bridges e-commerce with a trend-driven community, offering 20+ categories including footwear, apparel, and accessories. POIZON now has over 600 million registered users, 200 million monthly active users, and 100 million buyers.
- Industry
- Location
Shanghai
- Company Size
600M+ registered users
200M+ MAUs
100M+ buyers
WorldFirst Capabilities Used
Global checkout
Global checkout
Multi-currency account
Global mass payout
