E-commerce Platform & DTC
Seamless Global Payments & Collections for E-commerce
WorldFirst offers a one-stop finance solution for e-commerce and DTC businesses, facilitating global expansion with efficient, cost-effective cross-border collections and payments, multi-currency accounts, and embedded finance features.
The all-in-one finance solution for e-commerce platforms & DTC sites
Accept global payments in multiple currencies, and automate FX conversion and smart split payments for suppliers and service providers.
Get paid globally with localised checkouts
- Integration with the global payment network
Through a single API integration, tap into 300+ local payment methods, including bank cards, e-wallets, and local transfers. Avoid the trouble of connecting to multiple local PSPs, greatly reducing technical integration and maintenance costs.
- Localised payment experience
Allow global consumers to pay in their local currency and with preferred payment methods, reducing currency conversion anxiety and payment friction, and boosting conversion rates.
- End-to-end risk control
A built-in intelligent risk control engine protects funds without adding payment friction. It offers 3DS authentication and chargeback alerts to enable secure, global scaling.
Fast, compliant account onboarding
- Standardised merchant onboarding process
Rapidly screen, verify, and onboard global merchants while ensuring global compliance and security using our electronic Know Your Business (eKYB) checks and compliance risk control engine.
- UBO identification & risk rating
Automate ultimate beneficial owner (UBO) identification with equity tracing and complete basic risk assessments to ensure anti-money laundering and operational compliance.
- Full-lifecycle compliance monitoring
Extend risk governance beyond static onboarding to cover dynamic operation cycles. Maintain compliance and controllability during business expansion through periodic risk reassessments and exception alerts.
Efficient global treasury management
- All-in-one account for global payments
Open a multi-currency account to accept payments in 32 currencies and ensure local regulatory compliance. Settle payments in the original payment currencies to save on FX fees.
- Instant multi-currency transfers
Transfer funds across 25 currencies in real time, reducing cross-border settlement times. Settle with merchants and consolidate funds across regional entities in seconds.
- Competitive FX rates
Access 24/7 real-time currency conversion with competitive FX rates and transparent transaction costs.
Intelligent processing of global payments
- Batch global payments
Pay multiple recipients across 200+ countries/regions in 100+ currencies in one go, significantly improving operational efficiency and supporting business scaling.
- Access to local clearing networks
Access local clearing networks across 60+ currencies. Route funds over local rails at local rates, greatly reducing cross-border intermediary and FX fees.
- Direct, seamless access to local e-wallets
Pay local e-wallets across 14+ countries/regions, improving local user experience and payment success rates.
- White-label card issuing capabilities
Issue custom-branded white-label virtual cards in 15 major currencies to merchants or employees to manage ad credits, procurement, logistics, and other expenses.
Customer Story
Background & Challenges
As a leading global e-commerce platform, AliExpress operates in multiple countries and regions, facing challenges across payment complexity and fund management. To support global expansion, AliExpress must integrate with licensed payment service providers (PSPs) and implement Know Your Business (KYB) checks to ensure local regulatory compliance. Furthermore, AliExpress aims to offer global sellers a unified, seamless experience for fund collection and management. However, balancing a seamless user experience while meeting strict compliance standards emerged as a critical challenge.
WorldFirst Enterprise Solution
WorldFirst developed an integrated treasury solution for AliExpress to address its compliance and operational needs.
WorldFirst secured seller funds by holding them in segregated accounts, acting as a licensed custodian, so that these funds are protected in the event of insolvency. WorldFirst customised a white-label seller wallet that seamlessly embeds into AliExpress' existing ecosystem. This enables sellers to collect, check, and withdraw funds in AliExpress' dashboard without having to alter their usage habits.
Additionally, WorldFirst optimized the platform's cross-border settlement process with automated reconciliation and multi-currency capabilities, greatly reducing settlement times. Ultimately, WorldFirst helped AliExpress improve fund efficiency globally while significantly enhancing sellers' fund management experience.
Background & Challenges
As a leading global e-commerce platform, AliExpress operates in multiple countries and regions, facing challenges across payment complexity and fund management. To support global expansion, AliExpress must integrate with licensed payment service providers (PSPs) and implement Know Your Business (KYB) checks to ensure local regulatory compliance. Furthermore, AliExpress aims to offer global sellers a unified, seamless experience for fund collection and management. However, balancing a seamless user experience while meeting strict compliance standards emerged as a critical challenge.
WorldFirst Enterprise Solution
WorldFirst developed an integrated treasury solution for AliExpress to address its compliance and operational needs.
WorldFirst secured seller funds by holding them in segregated accounts, acting as a licensed custodian, so that these funds are protected in the event of insolvency. WorldFirst customised a white-label seller wallet that seamlessly embeds into AliExpress' existing ecosystem. This enables sellers to collect, check, and withdraw funds in AliExpress' dashboard without having to alter their usage habits.
Additionally, WorldFirst optimized the platform's cross-border settlement process with automated reconciliation and multi-currency capabilities, greatly reducing settlement times. Ultimately, WorldFirst helped AliExpress improve fund efficiency globally while significantly enhancing sellers' fund management experience.
