From baby steps
to global strides
Singaporean couple’s baby product business earns GMV of US 88 million in 2024
From baby steps
to global strides
Singaporean couple’s baby product business earns GMV of US 88 million in 2024
About KeaBabies
KeaBabies, is an award winning baby and maternity brand founded in 2017 by Jane Neo and Ivan Ong. Their brand is dedicated in providing affordable, high-quality baby products. “Coming from a struggle to find trusted products for my baby, I wanted to create a far better experience for our customers.”
Their journey began with the creation of a baby wrap carrier, addressing the needs of modern parents. The brand has since expanded to offer a diverse range of maternity and nursery items, all designed with a commitment to customer satisfaction.
The majority of sales come from the USA via Amazon, although the company also sells in online shops and on eCommerce platforms such as Walmart, Target, Kroger and Macy’s. Ivan attributes KeaBabies’ success to being present where customers are, whether that be eCommerce sites, wholesaling website Faire, Google, YouTube or social media.
From its inception, building trust was paramount for the couple.
We’re thinking long term. We are here to stay, so we put the satisfaction of the visitor above all.
Jane Neo and Ivan Ong
Founders of KeaBabies
In 2020, Keababies received the notable ISO 9001:2015 accreditation, an international standard dedicated to Quality Management Systems (QMS) as well as GOTS certification, an internationally recognised organic textile standard.
How is KeaBabies different
What sets KeaBabies apart is their unwavering focus on building trust with their customers. They offer a one-year warranty and a money-back guarantee, ensuring that parents feel confident in their purchases. Additionally, KeaBabies fosters a vibrant online community, providing valuable parenting advice and engaging content. Their accolades, including the National Parenting Product Awards and ISO 9001:2015 certification, further highlight their commitment to quality and customer care.
learn from everyone
but follow no one
How WorldFirst helped team
Challenge
KeaBabies faced challenges with international payments, including high transaction fees and complex multi-currency management. Being an ecommerce business with sales moving in high volumes, they needed a reliable platform to send their payments and receive them quickly.
Solution
To address these issues, they partnered with WorldFirst in 2018. By using WorldFirst’s International Payments and Receiving Accounts, Keababies can access local account details for 20+ currencies which has significantly reduced transaction costs, allowing them to retain more revenue. The World Account has streamlined their ability to handle payments in multiple currencies, simplifying operations and saving valuable time. Additionally, WorldFirst’s local presence in Singapore ensures effective communication and support, helping KeaBabies navigate the intricacies of global business with ease.
About KeaBabies
KeaBabies, is an award winning baby and maternity brand founded in 2017 by Jane Neo and Ivan Ong. Their brand is dedicated in providing affordable, high-quality baby products. “Coming from a struggle to find trusted products for my baby, I wanted to create a far better experience for our customers.”
Their journey began with the creation of a baby wrap carrier, addressing the needs of modern parents. The brand has since expanded to offer a diverse range of maternity and nursery items, all designed with a commitment to customer satisfaction.
The majority of sales come from the USA via Amazon, although the company also sells in online shops and on eCommerce platforms such as Walmart, Target, Kroger and Macy’s. Ivan attributes KeaBabies’ success to being present where customers are, whether that be eCommerce sites, wholesaling website Faire, Google, YouTube or social media.
From its inception, building trust was paramount for the couple.
We’re thinking long term. We are here to stay, so we put the satisfaction of the visitor above all.
Jane Neo and Ivan Ong
Founder & CEO of Dreamcore
In 2020, Keababies received the notable ISO 9001:2015 accreditation, an international standard dedicated to Quality Management Systems (QMS) as well as GOTS certification, an internationally recognised organic textile standard.
How is KeaBabies different
What sets KeaBabies apart is their unwavering focus on building trust with their customers. They offer a one-year warranty and a money-back guarantee, ensuring that parents feel confident in their purchases. Additionally, KeaBabies fosters a vibrant online community, providing valuable parenting advice and engaging content. Their accolades, including the National Parenting Product Awards and ISO 9001:2015 certification, further highlight their commitment to quality and customer care.
learn from everyone
but follow no one
How WorldFirst helped team
Challenge
KeaBabies faced challenges with international payments, including high transaction fees and complex multi-currency management. Being an ecommerce business with sales moving in high volumes, they needed a reliable platform to send their payments and receive them quickly.
Solution
To address these issues, they partnered with WorldFirst in 2018. By using WorldFirst’s International Payments and Receiving Accounts, Keababies can access local account details for 20+ currencies which has significantly reduced transaction costs, allowing them to retain more revenue. The World Account has streamlined their ability to handle payments in multiple currencies, simplifying operations and saving valuable time. Additionally, WorldFirst’s local presence in Singapore ensures effective communication and support, helping KeaBabies navigate the intricacies of global business with ease.
Dreamcore PCs may not yet be widely known by those who don’t need state-of-the-art specs. However, since its inception in 2016, Dreamcore has becoma beloved brand within Singapores tech and gaming community.
Renowned for their custom-built PCs with compact designs, powerful graphics cards, and sleek, futuristic casings, Dreamcore has built a passionate and loyal customer base.
How is Dreamcore different
Dreamcore, once focused on gamers and content creators, now :supplies Al enterprises. Founder and CEO Shaun Tan says, “We created Singapore’s smallest custom PC using off the-shelf components, three to four times smaller than competitors. We innovated on existing market offerings to provide better products, service, and support.
learn from everyone
but follow no one
How WorldFirst helped team
Challenge
We faced a massive shortage in inventory, but thankfully we had anticipated supply shocks and pre-bought substantial inventory. Despite this, demand still exceeded supply, extending our lead time for order fulfillment,” Shaun says.
Solution
Using WorldFirst to pay overseas suppliers for several years. He was drawn to the competitive fees and transparent business model.
“The partnership with WorldFirst has made the world a little bit smaller. Efficiency and speed are paramount in our business. Quick payment turnaround times lead to faster deal closures, and we are assured of successful transactions, giving us peace of mind.”
