About Annabella Patisserie
Founded by Annabella and her husband Andy in 2014, Annabella Patisserie began as a home-based business in Singapore. Whilst balancing her four kids with her passion for baking, Annabella grew the company into Singapore's largest macaron manufacturer, supplying to all 5 star hotels, inflight catering, and cruise lines.
Today, the ISO22000-certified company operates from a 12,000 sqft factory and is set to expand by another 8,000 sqft in 2025, boosting production capacity and introducing new product lines.
How Annabella Patisserie is Different
Annabella Patisserie has grown from a humble home business to a market leader in Singapore’s macaron industry. What sets them apart is their dedication to quality and innovation. The company’s commitment to food safety is evident with their food certifications, and their production processes are designed to maintain the highest standards. Annabella Patisserie employs over 60 staff and continues to make waves in the confectionery industry with its unique and premium products.
As a business owner, I want something simple, reliable, and effective. WorldFirst helps us save 3–5% monthly — that's at least US$3,000–US$5,000 on cross-border payments. Over a year, those savings are significant.
Annabella and Andy
Annabella Patisserie
What Problems Did They Face?
Challenge
As Annabella Patisserie grew one of the main issues they faced was the high foreign exchange (FX) fees they were incurring, especially with suppliers in China.
These fees had a significant impact on their bottom line, reducing their profitability. Additionally, the business struggled with unreliable payment services, which resulted in delayed payments to international suppliers - causing disruptions in production schedules and cash flow issues.
Their existing payment system was also inefficient, slow, and cumbersome, creating bottlenecks that became more apparent as the business expanded.
Traditional banks burdened us with high fees of 6–8%, slow processing times, and unfavorable FX rates that impacted our bottom line. Realizing the need for a better solution, we sought a reliable financial partner to support our expanding business.
