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Guide to selling on Amazon US from South Asia (and getting paid in USD) [2026]

Last update: July 16, 2026

Contents

We take a look at how businesses in South Asia can start selling on Amazon US–from registration and product research to shipping and collecting USD payouts.

Key takeaways

Amazon US accepts sellers from over 100 countries
Sellers need a valid USD bank account to receive Amazon payouts
WorldFirst’s World Account lets sellers open a local USD account, collect Amazon payouts and hold or convert funds at competitive rates.

Amazon US is the world’s largest Amazon marketplace by sales volume. For businesses in Pakistan and Bangladesh, selling on Amazon US opens access to over 230 million active customers with high purchasing powers.

The opportunity is real, but so are the operational questions. How does registration work for overseas sellers? How do shipments reach Amazon warehouses in the US? And how does a business without a US bank account receive USD payments from Amazon?

This guide walks through the steps to start selling on Amazon US from South Asia, and explains how a multi-currency account like the World Account can potentially solve the payments side without the complexity of opening a traditional US bank account.

Why sell on Amazon US from South Asia?

Amazon US holds a dominant share of the US e-commerce market. More than 75,000 independent sellers on Amazon US in 2025 crossed $1 million in sales, which is a 36% increase from 2024. On average, individual sellers make more than $375,000 in annual sales.

The case for selling on Amazon US comes down to a few factors:

Market size: Over 230 million active customers on Amazon US, with higher average purchasing power than most South Asian domestic markets.
Established infrastructure: Amazon’s Fulfilment by Amazon (FBA) programme handles storage, packing, shipping and customer service, reducing the operational burden on overseas sellers.
Diversification: Selling into the US market reduces dependence on domestic revenue and spreads commercial risk across geographies.
Amazon Global Selling: Amazon’s export programme has registered 200,000+ sellers across 18+ global marketplaces since 2015, with dedicated support for international sellers including registration guidance, logistics tools and advertising.

How to sell on Amazon US: The essential steps

1. Register as a seller

Go to Amazon Seller Central and register for a new account. Overseas sellers are required to provide:

Basic details such as email address and phone number
A credit or debit card (international transactions enabled) which will be used to pay for monthly seller fees
A USD bank account where Amazon can deposit sales proceeds
Tax details, including a completed W-8BEN form (for non-US individuals) or W-8BEN-E (for non-US businesses)
Identification documents such as passport or driving licence
A bank account or credit card statement issued within the last 90 days
A business licence, if applicable

The USD bank account requirement is where many South Asian sellers hit a barrier. Traditional US banks require a local address and in-person verification. A multi-currency account from a payments provider such as WorldFirst’s World Account provides local USD account details (account number and routing number) without needing a US address, allowing sellers to register and receive payouts immediately.

2. Research and list products

Choosing the right products is the foundation of a profitable Amazon US business. Sellers typically use tools such as Helium10 and JungleScout to evaluate:

Search volume: Is there consistent demand?
Competition: How many other sellers offer this product?
Margins: After Amazon fees, shipping and FX costs, is the profit viable?
Pricing history: How stable is the selling price over time?

Once products are selected, build listings on Amazon Seller Central with keyword-optimised titles, clear product descriptions, images that meet Amazon’s guidelines, and Universal Product Codes (UPCs).

3. Choose a selling model

The four main approaches to selling on Amazon US:

Private label: Products are manufactured to the seller’s specifications and sold under the seller’s brand. This offers the most control over pricing and branding but requires higher upfront investment and minimum order quantities. Suppliers can be sourced from platforms like Alibaba and 1688.com.
Wholesale: Products are purchased from manufacturers at bulk prices and resold on Amazon. Lower risk than private label, with the advantage of selling products that already have proven demand.
Retail arbitrage: Discounted products are purchased from retail platforms and resold on Amazon at a markup. Low investment, no minimum order quantities — a practical entry point for new sellers.
Dropshipping: Products are listed without holding inventory. When a customer orders, a dropshipping agent ships directly from the manufacturer. This reduces upfront costs but requires reliable fulfilment partners.

4. Ship and fulfil orders

International sellers have several fulfillment options:

Fulfilment by Amazon (FBA): Amazon stores inventory in US warehouses, picks, packs, ships orders and handles customer service. Sellers pay storage and fulfillment fees.
Fulfilment by Merchant (FBM): The seller manages shipping and order fulfillment independently.
Amazon Global Logistics: If stock originates in China, sellers can ship directly from Chinese suppliers to US fulfillment centers via Amazon’s own logistics programme, with options for sea and air transport.
Freight forwarders: Third-party logistics partners can manage shipping from suppliers to Amazon warehouses in the US.

5. Understand Amazon’s fee structure

Protecting margins requires a clear picture of Amazon’s costs:

Monthly subscription: USD 39.99 per month on a Professional selling plan. Individual plans have no subscription but charge a fixed closing fee per item sold.
Referral fees: A percentage of the item price, typically 15%, varying by product category (range: 6%-45%).
FBA fees: Storage costs (based on product size, volume and season) plus fulfilment costs (flat fee per unit based on size and weight).
Closing fees: An additional flat fee on items in media categories (books, music, DVDs, software, video games).

For a full breakdown, visit Amazon’s Seller Central fee schedule.

Getting paid: How to collect USD from Amazon US

This is the step that ties everything together. Amazon US disburses seller earnings in USD. Without a US-based bank account, collecting those funds can be slow, expensive or both, international wire transfers involve intermediary fees, forced currency conversion and delays.

A multi-currency account solves this. WorldFirst’s World Account provides local USD account details, a US account number and routing number — that sellers can link directly to Amazon Seller Central. Amazon deposits earnings as if the seller were based in the US, with no SWIFT delays and no intermediary fees.

Here is how it works:

Open a World Account: Registration is free and does not require a US address. Verification is typically completed within 24–48 hours.
Set up a USD receiving account: Create a USD currency account in the World Account dashboard and note the account number and routing number.
Link to Amazon Seller Central: Go to Settings > Account Info > Deposit Methods in Seller Central, add the WorldFirst USD account details and upload the Account Verification Letter for bank verification. Confirmation typically takes 48–72 hours.
Receive and manage funds: Once linked, Amazon disburses earnings directly to the World Account. Sellers can hold USD, convert to other currencies at competitive rates, pay suppliers from the same account, or withdraw to a local bank account.

Why WorldFirst works for Amazon sellers

Receive USD payments from Amazon US with zero receiving fees
Hold funds in 15+ currencies, avoid forced conversion on receipt
Pay suppliers directly from the World Account in their preferred currency, including CNH payments to Chinese suppliers via World Pay, the authorised international payment provider for 1688.com
Collect from 130+ marketplaces and payment gateways, not just Amazon
Free and instant transfers between World Account holders
Up to 20 business payment cards (World Card) at no extra cost for SaaS, ad spend and supplier payments

FAQ

Can I sell on Amazon US from South Asia?

Yes. Amazon US accepts sellers from over 100 countries. Overseas sellers need to register on Amazon Seller Central, provide identification documents, tax details and a valid USD bank account for receiving payouts.

Do I need a US bank account to sell on Amazon US?

Amazon requires USD bank account details for depositing seller earnings. A multi-currency account from a payments provider like WorldFirst provides local USD account details (account number and routing number) without requiring a US address, which can be linked directly to Amazon Seller Central.

How does Amazon pay international sellers?

Amazon disburses earnings in the marketplace’s local currency — USD for Amazon US. The funds are deposited into the bank account linked in Seller Central. With a WorldFirst World Account, sellers receive USD directly and can hold, convert or withdraw funds on their own schedule.

This article is intended for informational purposes only and does not constitute legal advice or professional advice. This article should not be regarded as constituting an offer or a solicitation to buy or sell any regulated or financial products or services. WorldFirst makes no representations or warranties regarding the accuracy, completeness, or applicability of the content, and readers are encouraged to consult with legal professionals or other professionals for advice tailored to their specific situation. WorldFirst does not guarantee the accuracy and completeness of this article and expressly disclaims any and all liability to any person in respect of the consequences of anything done or omitted to be done wholly or partly in reliance on this article.

Hu Wenzhan is the Emerging Markets Country Manager at WorldFirst. He brings expertise across Fintech, Payments, Banking, New Markets Growth to help clients grow their global business.