New users can get 5% cashback

Up to $ 200 for new users from 15 April 2024 till 30 June 2024


Fast. Secure. Cost-efficient. And designed with your business goals in mind.


The all-in-one account to help your business grow internationally.

Help & Support

Learn how to get the most out of your World Account.

About Us

Learn more about WorldFirst and our brands.

1688 cross border payments made easy

Source from China’s leading online B2B marketplace. Plus, pay suppliers through our network with fast, secure and affordable transfers.

A seamless way to make 1688 cross border payments

Seamless integration

Smooth procurement on and seamless payment integration to your World Account

Pay with peace of mind

The World Account integrates with your 1688 account to authorise your payments directly to 1688 suppliers

No annual limits

No threshold limits for yearly foreign exchange payments

Lower your costs

Competitive exchange rate conversions to CNH

About is China’s leading online B2B marketplace for businesses dealing with wholesale, sourcing and dropshipping.

Facts about

  • 120 million registered users
  • 10 million suppliers
  • 1700 sub-categories

What's Cross-border Pay?

Cross-border Pay is a service provided by and WorldFirst. It’s a one-stop cross border solution for international 1688 buyers outside of mainland China.

How to use Cross-border Pay:

  1. Set up a World Account with WorldFirst
  2. Authorise your 1688 account with WorldFirst

*This payment solution is only available to registered companies. Do note that you’ll need to set up a 1688 account before integrating your World Account with 1688. 

Why source from

Competitive pricing

  • Up to 15% cheaper than sourcing from other B2B sourcing platforms and marketplaces

Marketplace support

  • Global selling on Amazon, Wish, AliExpress, Lazada, Shopee supported 
  • Direct delivery of orders to multiple major marketplaces’ warehouses in China
  • Alternatively, work with logistic companies that support international delivery 

Wide selection of products

  • Comprehensive range of the suppliers on
  • Direct contact with factories via
  • Widely support OEM model


Trusted by more than 1,000,000 customers


“Loved the Kuajingbao (KJB) feature, saved all my hassles looking for a payment agent every time. Enjoyed correspondence with your team as well with every queries always well clarified.”

Jimmy Tan

Amazon seller



“Ever since my company uses WorldFirst and KJB, our procurement process has improved in terms of efficiency and cost. Stable platform, transparent pricing. Highly recommended!”


Founder of Masoglobal

Beginner's guide to

Step-by-step guide for international buyers

Download the Ultimate Guide to Sourcing on as an international buyer

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