Guide to selling on Shopee from Malaysia

Your step-by-step guide to selling on Shopee and reaching international customers

Key takeaways

• Shopee is an e-commerce marketplace connecting sellers with customers across Southeast Asia and other markets
• Malaysian businesses can expand overseas through Shopee’s cross-border programmes, including MY-SG Direct Programme and SIP-supported selling opportunities
• Shopee does not charge a fee to register a seller account or list products. Sellers pay platform fees only after making sales

As of March 2026, Shopee ranked among the top e-commerce platforms in Malaysia by site traffic making it one of the country’s leading marketplaces for online sellers. Over 295 million shoppers use the platform every month to buy everything from fashion and electronics to beauty products and household essentials.

Since launching in 2015, Shopee has expanded beyond Singapore into multiple markets across Southeast Asia, East Asia and Latin America. Today, around 11 million sellers use Shopee in Malaysia alone. This guide covers how to start selling on Shopee Malaysia, expand overseas, understand fees, and manage international payments.

What is Shopee Malaysia?

Shopee is a B2C and C2C e-commerce marketplace owned by Sea Limited. It connects sellers with customers through localised marketplaces across Southeast Asia, East Asia and Latin America.

The platform provides businesses with:

• Marketplace access
• Payment processing
• Seller management tools
• Marketing solutions
• Logistics support

Shopee operates across markets including Malaysia, Singapore, Indonesia, Thailand, Vietnam, the Philippines and Taiwan. For Malaysian sellers, Shopee Malaysia can act as a starting point before expanding into overseas marketplaces through Shopee’s cross-border selling programmes.

Can Malaysian businesses sell overseas on Shopee?

Yes, Malaysian sellers can expand internationally through Shopee’s cross-border programmes. Instead of setting up separate businesses overseas, eligible sellers can use Shopee’s existing infrastructure to reach customers in other markets. The main options include:

1. MY Export Direct Programme

The MY Export Direct Programme allows Malaysia-based sellers to expand into Singapore by selling directly to Singaporean buyers through Shopee. Under the Direct Programme, sellers can set up and operate a Shopee Singapore store with support from Shopee’s logistics and payment solutions. Through the programme, sellers receive:

• One-stop logistics support through providers such as SPX and Ninja Van
• Payment solutions via supported platforms
• Platform support, including traffic exposure, advertising voucher support and seller incentives
• Dedicated onboarding and account support from Shopee’s MY-SG teams

To join the programme, sellers must meet eligibility requirements as under:

• Maintain an active Shopee Malaysia store
• Use a Malaysia-based dispatch or pickup address
• Meet Shopee’s store performance requirements
• Sell products that comply with Shopee’s category restrictions
• Ensure products meet Malaysia and Singapore regulatory requirements

2. Shopee International Platform (SIP)

Under SIP, Malaysian sellers can access the Resale Programme, which is currently available only for sellers shipping to the Philippines market. Through the Resale Programme, eligible shops can recover potential lost sales by allowing failed delivery and in-transit return/refund items to be relisted in their Philippines Shopee store.

Eligible items are sent to an overseas fulfilment warehouse and made available for resale for 14 calendar days, with Shopee handling fulfilment if a new order is placed. To qualify for the programme, below are the requirements:

• Sellers must be Malaysian sellers selling to the Philippines through SIP
• Sellers must have an active overseas Shopee shop
• Sellers must meet SIP’s order requirements
• Eligible items must be valued at US$2 or above, remain in good condition, and not have previously been included in the Resale Programme

International orders follow the same payment process as domestic sales, with sellers receiving funds in their base currency. This simplifies payment management by reducing the need to handle multiple currencies or separate collection methods.

Why sell on Shopee from Malaysia?

• Reach millions of online shoppers: Access Shopee’s established customer base across Southeast Asia without the cost of building traffic for a standalone website

• Expand internationally: Eligible sellers can use Shopee’s cross-border programs to reach international customers while managing operations from Malaysia

• Get integrated shipping solutions: Arrange shipments, generate labels and track orders directly through Shopee Seller Centre with support from Shopee’s logistics partners
• Use built-in marketing tools: Shopee provides sellers with promotional features that help improve product visibility and sales, including Shopee ads, flash sales, shop vouchers, Shopee live, shipping promotions and more
• Get access to Multiple payment options: Provide customers with familiar payment methods, including cards, online banking and digital wallets, depending on the marketplace. This can create a smoother checkout experience

Different ways to sell on Shopee

Shopee supports different business models, allowing businesses of various sizes to sell online:

Retail

Retail is the most common selling model on Shopee, where businesses source products from manufacturers, wholesalers or suppliers and resell them directly to customers. The model has grown alongside Shopee’s expanding seller ecosystem, with over one million Malaysians registering to stream on Shopee Live since its launch in 2019, and more than 450,000 new sellers, influencers and affiliates joining the platform between 2022 and 2024.

Dropshipping

With dropshipping, sellers do not have to hold inventory or manage product shipping directly. Instead, when a customer places an order, the supplier, manufacturer or dropshipping agent fulfils and ships the product to the buyer. This model requires lower upfront investment but usually comes with lower profit margins and less control over fulfillment.

White labelling

With white labelling, businesses source generic products from manufacturers and sell them under their own brand. Many suppliers on wholesale marketplaces such as Alibaba and 1688.com offer private labelling services for businesses looking to build their own brand.

Wholesale

Sellers can also use Shopee to sell products in bulk by offering discounted pricing for customers who purchase larger quantities. This model is suitable for businesses targeting retailers, resellers or buyers looking for volume purchases. Shopee’s Wholesale Promotion feature allows sellers to set tiered pricing, offering lower unit prices as customers increase their order quantities.

How do I start selling on Shopee Malaysia?

1. Register as a Shopee seller

Visit Shopee Malaysia Seller Centre or register through the Shopee mobile app. During registration, you’ll need to provide basic shop information, including:

• Shop name
• Pickup address
• Email address
• Malaysian phone number

Choose a shop name that’s easy to remember and reflects your brand. Shopee may reject names that violate its shop naming policies.

2. Complete seller verification

Before selling on Shopee, sellers must complete verification by submitting required identity or business documents. Once approved, the seller account can start listing products on the marketplace.

3. Configure your shipping options

After verification, you’ll need to select your preferred shipping channels and confirm your pickup address. Shopee partners with several logistics providers in Malaysia like SPX or Ninja Van, allowing sellers to manage deliveries directly through Seller Centre. Shipping fees are automatically calculated based on the selected courier and delivery destination, making fulfillment easier to manage.

4. Create your product listings

Once your account is verified, you can start listing products on Shopee. Optimise listings with clear titles, relevant keywords, detailed descriptions, high-quality images and the correct category. Localise content for each market and ensure products comply with Shopee’s restricted and prohibited items policy.

5. Manage orders and shipping

Once orders start coming in, Shopee Seller Centre helps sellers manage fulfillment from one dashboard. Sellers can confirm orders, print shipping labels, arrange pickups, track deliveries, and handle returns. For SIP orders, sellers typically ship parcels to Shopee’s Malaysia warehouse, where Shopee manages international delivery and last-mile fulfilment.

Optimise your listings for overseas customers

If you’re planning to sell overseas on Shopee through SIP, localisation becomes just as important as product quality. Customer preferences, search behaviour and pricing expectations vary across different markets. A listing that performs well in Malaysia may need adjustments before appealing to shoppers in Singapore or the Philippines. Some best optimisation practices include:

• Use keywords that customers search for in each market
• Write clear product descriptions with accurate specifications
• Display prices that remain competitive after shipping costs
• Include high-quality product images with consistent branding
• Keep inventory levels updated to avoid cancelled orders

Regularly reviewing your listings and updating keywords can also help improve visibility in Shopee’s search results.

How to market your Shopee store

Shopee ads

Shopee Ads allow sellers to promote products directly within the marketplace. By bidding on relevant keywords, your products can appear higher in search results and product recommendation sections.

Flash sales

Flash Sales are limited-time promotions that can increase traffic and encourage impulse purchases. Participating during major shopping events such as 9.9, 10.10, 11.11 and 12.12 can significantly improve product exposure.

Campaigns

Shopee regularly runs marketplace-wide campaigns around seasonal events and product categories. Joining these campaigns can increase visibility by featuring your products on campaign landing pages and category pages.

Vouchers and discounts

You can create shop vouchers or product-specific discounts to encourage purchases and repeat orders. Combining vouchers with free shipping promotions can make your listings more competitive.

Shopee Live

Shopee Live allows sellers to showcase products through live streaming. Businesses can demonstrate products, answer customer questions in real time and offer exclusive promotions to viewers.

Shopee seller fees in Malaysia

Opening a Shopee seller account and listing products costs nothing. But, sellers do pay fees once they start making sales. The fees charged depend on factors such as the seller type and any optional programmes they join.

The main fees include:

*Fees checked in July 2026

How Malaysian sellers receive payments from Shopee

After an order is completed, Shopee releases the seller payout according to its payment schedule. For international sales, such as orders through Shopee Singapore, eligible Malaysian sellers receive payouts in USD.

Malaysian sellers can manage these funds through different methods:

• Convert USD to MYR through Shopee’s payment partner and receive funds directly into a Malaysian bank account
• Receive USD into a Malaysian foreign currency account
• Receive USD into a multi-currency account that allows businesses to hold funds in USD

For businesses receiving USD payments from international marketplaces or overseas customers, holding USD balances allows them to pay international suppliers in the same currency without converting funds into MYR first.

How WorldFirst helps Shopee sellers in Malaysia

If you source products from overseas suppliers, pay for international services or sell across global marketplaces, managing international payments efficiently can help simplify day-to-day operations. The World Account by WorldFirst gives businesses a way to receive, hold, convert and send funds in USD and MYR through a single platform. Payments can be made in USD, MYR, and CNH.

For example, Malaysian sellers expanding to international marketplaces can open a USD receiving account to collect marketplace payouts and receive payments in USD. Instead of converting these earnings into MYR immediately, businesses can hold USD balances in their World Account and use those funds to pay overseas suppliers, logistics providers, manufacturers, marketing agencies and other international business expenses.

Businesses can receive USD payouts from supported marketplaces, convert funds into MYR when needed, and make international supplier payments through the World Account.

With a World Account, you can:

• Receive USD marketplace payouts and international payments
• Hold USD balances and convert funds into MYR when needed
• Collect marketplace payouts from 130+ global marketplaces into your account
• Pay 1688.com suppliers through World Pay

FAQs

How to sell overseas on Shopee?

Create a Shopee seller account, complete verification, and list products with clear titles, descriptions and images. Once orders come in, manage fulfilment, shipping and payments through Shopee Seller Centre.

What products sell well on Shopee Malaysia?

Popular categories include fashion, beauty, electronics and home essentials. Choose products with strong demand and competitive pricing.

How does Shopee pay sellers?

Shopee releases seller payouts after completed orders, with funds transferred to the seller’s linked bank account or supported payment method. Applicable fees, such as transaction and commission fees, are deducted before payout.

Disclaimer: The information contained is general only and largely our views. Before acting on the information you should consider whether it is appropriate for you, in light of your objectives, financial situation or needs. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy and it may be incomplete or condensed. All opinions, estimates, mentioned products/services and referenced material constitute the author’s own judgement as of the date of the briefing and are subject to change without notice. WorldFirst shall not be responsible for any losses or damages arising from your reliance of such information.