Malaysian sellers can list into Lazada Singapore either as a LazGlobal cross-border seller or through a Singapore-registered entity
Lazada does not charge a monthly seller fee, but sellers pay a mix of commission, payment processing and shipping fees on each order.
Payouts from Lazada Singapore settle in SGD, so cross-border sellers need a plan for receiving and managing SGD without losing value on forced conversions into MYR
For Malaysian businesses looking to grow beyond the domestic market, Singapore is often the first cross-border move. Buyer purchasing power is high, English-language listings work well, and platforms like Lazada Singapore give sellers a direct route to Singapore customers without needing to set up a local retail operation.
This guide walks through what selling on Lazada Singapore from Malaysia actually involves.
Why sell on Lazada Singapore
Lazada is one of the largest e-commerce platforms in Southeast Asia, with a presence in Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines. It was founded in 2012 and the company’s headquarters are based in Singapore.
For a Malaysian seller already familiar with Lazada Malaysia, the Singapore marketplace offers several practical reasons to expand:
A ready buyer base: Lazada Singapore has an established customer base ready to purchase products on the marketplace.
Cross-border selling support: LazGlobal (Lazada’s cross-border programme) lets qualifying international sellers list products on Singapore without registering a Singapore company.
Familiar seller tools. Malaysian sellers already using Lazada Malaysia use the same seller centre interface, order management flow and product listing tools when expanding to Lazada Singapore.
Regional promotional calendar: Sitewide sales like 3.3, 6.6, 9.9, 11.11 and 12.12 run across Lazada’s markets, giving sellers repeated visibility windows through the year.
What are the different ways for Malaysian sellers to list products on Lazada Singapore
Lazada Singapore accepts several seller types, and the right one depends on how the business is set up.
LazGlobal Seller (cross-border): For sellers based outside Singapore who want to sell into the Singapore market without a Singapore-registered entity
Lazada Marketplace Seller: For sellers with a Singapore-registered business entity, ACRA registration and a Singapore-based bank account
LazMall Seller: For brand owners or authorised distributors selling into Singapore
How to register as a LazGlobal seller
LazGlobal registration happens through Lazada’s Seller Centre. The main requirements include:
An active business licence for the Malaysian entity (companies and sole traders both qualify)
A corporate or personal Alipay account for identity verification (a personal Alipay account requires additional documentation, including photos of the applicant holding their ID and the business licence)
A security deposit, typically up to 3,000 RMB, that opens the store across supported Lazada markets. A 90-day no-deposit policy currently lets sellers defer the payment for the first three months
The deposit is refunded if the seller later closes the store, typically within 30 days of the closure request.
After registration, Lazada verifies the business documents, sends the seller contract for signing, and activates the account. Once active, the seller can list products, customise the storefront for the Singapore market, and set prices in SGD.
How to list products on Lazada Singapore
You should list products on Lazada Singapore in SGD and tailored to the Singapore audience. Lazada lets sellers translate product descriptions into local languages where relevant and reuse listings across supported markets with region-specific pricing.
To take a Lazada Singapore store live, sellers need to add at least five products. For each product listing, you can include the following information
Product title (Lazada Singapore listings use titles up to 120 characters, so it pays to use the full length with relevant keywords)
Category and brand
Product highlights, ideally in bullet points
A detailed product description with images (Lazada recommends a minimum 50-word description and at least one image)
What’s in the box, so buyers know exactly what arrives
Product variations for size, colour and any other applicable attributes
Price, quantity, package dimensions and weight
Lazada does not permit dropshipping, and there is a prohibited products list that sellers should check before listing.
Fulfilment options for selling on Lazada Singapore from Malaysia
Malaysian sellers on Lazada Singapore have two main ways to handle order fulfilment.
Fulfilment by Lazada
Sellers ship bulk inventory to Lazada’s international fulfilment centres, and Lazada handles delivery, returns and lost packages when orders come in. This works similarly to Amazon FBA. The cost depends on which fulfilment centre inventory is sent to, how long the inventory is stored, and the weight of the packages.
For Malaysian sellers, Fulfilment by Lazada removes the operational burden of shipping each order individually, at the cost of losing some margin control to storage and handling fees.
Self-fulfilment or third-party logistics
Sellers can also fulfil orders themselves through Lazada’s logistics partners or through their own logistics arrangements. This gives more control over shipping costs and packaging, but comes with the operational overhead of managing every shipment, return and customer service query directly.
For cross-border sellers, self-fulfilment usually means shipping each order from Malaysia to Singapore individually, which adds cost and time compared with inventory already positioned in Singapore.
Shipping fee: Depends on whether the seller uses Fulfilment by Lazada or third-party logistics, plus the weight and dimensions of each package
Advertising fee: Optional, applies only if the seller uses Lazada’s Sponsored Solutions ads to promote listings
Cancellation fee: Applies when an order is returned for reasons attributable to the seller, such as product quality issues or the wrong item being shipped
How WorldFirst supports Malaysian businesses selling internationally
The World Account is a multi-currency account from WorldFirst, an international payments provider for businesses trading across borders. For Malaysian businesses expanding internationally, the World Account supports:
USD receiving accounts for collecting international income from clients, marketplaces and payment gateways that settle in US dollars
An MYR account for local business activity
Payments in USD, MYR and CNH for settling international supplier and partner invoices
World Pay for paying Chinese suppliers on 1688.com directly in CNH, useful for sellers sourcing products from China for the Lazada Singapore market
Collections from 130+ global marketplaces and payment gateways settled into the USD or MYR account
Fully online setup, verification typically within a few business days, and access to the account through the WorldFirst dashboard from Malaysia.
This article is intended for informational purposes only and does not constitute legal advice or professional advice. This article should not be regarded as constituting an offer or a solicitation to buy or sell any regulated or financial products or services. WorldFirst makes no representations or warranties regarding the accuracy, completeness, or applicability of the content, and readers are encouraged to consult with legal professionals or other professionals for advice tailored to their specific situation. WorldFirst does not guarantee the accuracy and completeness of this article and expressly disclaims any and all liability to any person in respect of the consequences of anything done or omitted to be done wholly or partly in reliance on this article.
