A rundown of the leading e-commerce marketplaces in Pakistan and Bangladesh
Key takeaways
- Daraz is the largest platform in both Pakistan and Bangladesh, hosting over 100,000 sellers across the region and offering fulfilment services
- Local mobile wallets like JazzCash, EasyPaisa, Nagad and bKash drive a significant share of digital payments in both markets, though cash on delivery still dominates
- Sellers sourcing from Chinese suppliers or exploring cross-border expansion can benefit from a multi-currency account that supports CNH payments for suppliers and USD receiving for international sales
South Asian e-commerce has moved past its early phase. Pakistan and Bangladesh are now home to tens of millions of active online shoppers, mobile-first buying behaviour, and a growing set of marketplaces competing for seller and buyer attention. For anyone thinking about listing products online, the question isn’t whether to sell online but which platform to sell on and how to price for the fees each one charges.
This guide covers the leading online marketplaces in Pakistan and Bangladesh, what each one offers to sellers, and how to think about payment infrastructure as your business grows across borders.
Top online marketplaces for sellers in South Asia
Daraz (Pakistan and Bangladesh)
Daraz is the largest e-commerce marketplace in both Pakistan and Bangladesh. Owned by the Alibaba Group and operating across five South Asian markets, it hosts more than 100,000 sellers and serves tens of millions of shoppers
Sellers list across major categories, and Daraz operates its own logistics arm (Daraz Express) and fulfilment service (Fulfilled by Daraz, or FBD) that lets sellers store inventory in Daraz warehouses and hand over pick-pack-ship operations. That fulfilment layer is particularly useful for sellers who want to scale beyond what they can pack themselves.
Onboarding runs through the Daraz Seller Center. Sellers submit KYC documents including CNIC or NID, tax registration, business paperwork and bank account details.
For sellers active on Daraz, the platform’s sitewide sales events (11.11, 12.12, Ramzan and category flash sales) drive the biggest order volumes of the year, so participation is often planned around these dates.
PriceOye (Pakistan)
PriceOye combines an e-commerce marketplace with product price comparison, focused primarily on electronics, mobile phones, home appliances and consumer tech. Founded in 2019, it has raised significant funding rounds and grown quickly, with a strong reputation among Pakistani buyers for competitive pricing on higher-ticket items.
For sellers, PriceOye offers the standard marketplace toolkit: listings, logistics support, cash on delivery and warranty coordination. Verification requires business registration details and product certifications for regulated categories.
The platform suits sellers who deal in original branded electronics or accessories, since PriceOye buyers often compare prices across sellers on the same product page before buying.
Telemart (Pakistan)
Telemart is a Pakistan-based online retailer that has grown from an electronics-focused store into a wider general marketplace. It lists across categories including electronics, mobile phones, home appliances, watches, kitchenware and personal care.
Telemart operates a hybrid model, selling both its own inventory and hosting third-party sellers. For sellers looking to reach Pakistani buyers who are already searching for branded electronics or reliable retail alternatives, Telemart’s established buyer base and fast delivery within major cities offer a straightforward channel.
Sellers should reach out to Telemart’s seller onboarding team directly to confirm current commission structures, category eligibility and listing requirements, since these can vary by product type.
Naheed (Pakistan)
Naheed started as a Karachi-based retail chain and has extended into e-commerce through its online store. It’s known primarily for groceries and general household goods, with a growing range of electronics, beauty, personal care and home items.
For sellers, Naheed’s online marketplace suits FMCG brands, packaged goods distributors and household product sellers looking for a channel that already has strong buyer trust in the grocery and daily essentials category. The platform’s fulfilment is largely metropolitan-focused, with Karachi, Lahore and Islamabad as primary delivery zones.
As with Telemart, onboarding terms are best confirmed directly with Naheed’s seller team.
AjkerDeal (Bangladesh)
AjkerDeal is one of Bangladesh’s largest general online marketplaces, listing across categories from fashion and beauty to electronics, home goods and lifestyle products. The platform has been operating in the Bangladeshi market for over a decade and has built up a large seller base and buyer following.
For sellers, AjkerDeal offers self-serve listing tools, cash on delivery and mobile wallet payment options, and a nationwide delivery network. Category-wide sales and thematic campaigns run regularly, giving sellers structured windows to push discounted inventory.
The platform’s positioning skews toward value-conscious buyers, so sellers competing on price find AjkerDeal a natural fit.
Othoba (Bangladesh)
Othoba is a Bangladeshi online marketplace positioned around home, lifestyle, fashion and beauty categories. It’s part of the PRAN-RFL Group, one of Bangladesh’s largest conglomerates, which gives Othoba a strong logistics and brand backbone.
For sellers, Othoba’s onboarding is straightforward: submit business documents, upload product listings and integrate with the platform’s fulfilment options. The buyer base skews toward middle-income urban consumers, which shapes the categories and price points that perform best.
Sellers offering original branded products, particularly in the home and lifestyle categories, tend to see stronger conversion on Othoba than deep-discount competitors.
Chaldal (Bangladesh)
Chaldal is Bangladesh’s leading online grocery delivery platform. It focuses almost entirely on groceries, fresh produce, household essentials, personal care and packaged food, with same-day and next-hour delivery in major cities.
The model is heavily inventory-owned rather than open-marketplace, meaning Chaldal purchases stock directly from suppliers rather than hosting a wide seller base. That makes it more of a supplier relationship than a traditional marketplace for FMCG brands and grocery distributors looking to reach Bangladeshi households at scale.
For product suppliers, Chaldal offers direct access to a large urban buyer base that has embedded the platform into their weekly grocery routine.
Evaly (Bangladesh)
Evaly is a Bangladeshi e-commerce platform that lists across categories including electronics, fashion, home goods and lifestyle items. After a well-documented period of restructuring and legal scrutiny in 2021 and 2022, the platform resumed operations under new terms and continues to serve Bangladeshi buyers.
For sellers, Evaly offers listings across major categories, cash on delivery options and campaign-based discounting. Sellers considering the platform should review Evaly’s current seller terms and payment settlement schedules directly with the company, given the ongoing changes in how the platform operates.
Pickaboo (Bangladesh)
Pickaboo is a Bangladeshi online marketplace focused primarily on original branded electronics, mobile phones, home appliances and gaming products. It positions itself as a source for authentic branded goods with warranty backing, which is a genuine differentiator in a market where counterfeit electronics remain a common buyer concern.
For sellers, Pickaboo’s focus on authenticity means the onboarding process is stricter for electronics and branded categories, with brand authorisation documents often required. Sellers offering original branded products (especially in tech and appliances) find Pickaboo’s positioning a good fit for their target buyer.
World Account is built for sellers going global
For sellers in Pakistan and Bangladesh selling only to domestic buyers, payments settle in PKR or BDT through local banking channels or mobile wallets, which makes the process rather simple.
Once sourcing or selling crosses borders, the picture changes. Sellers buying stock from Chinese suppliers on 1688.com typically need to pay Chinese suppliers in CNH.
The World Account is a multi-currency account from WorldFirst, an international payments provider for cross-border businesses. It gives sellers a single online account that supports:
- Receiving accounts in 15+ currencies, including USD, GBP, EUR, CNH, AUD, CAD and others. Each account carries local bank details in that currency, so international marketplace payouts and client payments arrive as domestic deposits rather than SWIFT wires.
- Holding funds in the original currency rather than converting into local currency the moment they arrive.
- Sending payments in 100+ currencies to 200+ countries and regions, for supplier payments and overseas contractor fees.
- CNH payments to Chinese suppliers, with 1688.com payments processed through World Pay, the authorised international payment provider for 1688.com.
- The World Card, a Mastercard-powered business payment card linked to the World Account, lets sellers spend directly from held currency balances on international costs like software, advertising and marketplace fees. Up to 20 virtual cards can be issued at no additional cost, with no fees when paying in any of the 15 supported currencies (with sufficient balance held in that currency). Cashback is available on eligible spending (Terms and Conditions Apply).
Everything runs from one dashboard, without opening separate accounts in each country.
FAQs
1. Which is the largest e-commerce marketplace in Pakistan?
Daraz is one of the largest e-commerce marketplace in Pakistan, with over 100,000 sellers across the region and tens of millions of shoppers.
2. Do South Asian marketplaces support mobile wallet payments?
Yes. JazzCash, EasyPaisa and Raast are widely supported in Pakistan, and Nagad, bKash and Rocket are standard payment options on Bangladeshi marketplaces. Cash on delivery is also still available on most major platforms.
3. Can I sell on multiple marketplaces at the same time?
Yes. Most marketplaces allow sellers to list on other platforms simultaneously, though inventory management and pricing consistency become harder to manage across multiple channels. Some sellers use inventory management tools or ERP systems to keep listings in sync.
4. How can I manage payments if I sell across borders?
A multi-currency account like the World Account gives sellers a way to receive marketplace payouts in the original currency, hold the balance, and convert only when needed. It also supports direct supplier payments in CNH for sellers sourcing from Chinese wholesalers.
This article is intended for informational purposes only and does not constitute legal advice or professional advice. This article should not be regarded as constituting an offer or a solicitation to buy or sell any regulated or financial products or services. WorldFirst makes no representations or warranties regarding the accuracy, completeness, or applicability of the content, and readers are encouraged to consult with legal professionals or other professionals for advice tailored to their specific situation. WorldFirst does not guarantee the accuracy and completeness of this article and expressly disclaims any and all liability to any person in respect of the consequences of anything done or omitted to be done wholly or partly in reliance on this article.
