What’s better for shoppers than being able to make purchases from the comfort of their couch?
Getting great discounts while making purchases from the comfort of their couch!
Cyber Monday has taken over all of our lives. Since 2010, it has been the highest online spending day of the year. Cyber Monday was created in 2005 and has only continued to expand year after year. People love the convenience of being able to access discounted products at the touch of a button, without having to navigate their way through a crowded store full of their competition. In 2016, Cyber Monday reached new heights with online sales reaching $2.6 billion, and there isn’t any sign of it slowing down anytime soon. So, how can your business dominate Cyber Monday?
Plan in advance
The busiest online shopping day of the year requires a fair amount of preparation. Before diving in headfirst, you should think about a few things. It’s important to generate some buzz about your approaching Cyber Monday deals. You can build anticipation for your upcoming deals through email or social media campaigns. Plan out your offer well in advance, so that you can create a schedule for your campaign. Don’t overwhelm your customers with a lot of content all at once. Instead, spread out your emails or social postings over time to build demand. Make sure that you give people a reason to want to browse your site when the big day finally arrives. The last thing you want is for people to be unaware of the deals you’re offering!
After all the hard work that you put into marketing your Cyber Monday deals, don’t forget to prepare for a larger number of expected orders. If your email and social media campaigns were successful, you should be expecting a larger demand for your goods. You should make sure that your inventory is stocked and you have enough necessary shipping materials to get orders out to your customers. While receiving enough orders to sell out of your inventory is exciting, make sure you have enough goods to satisfy demand.
Optimize your site for mobile
Did you know that during 2015 one third of all eCommerce purchases were made on a mobile phone? Customers using their smartphones to shop is a growing trend. This means it’s crucial for your website to be properly optimized for mobile devices. If a customer visits your site on their smartphone and becomes frustrated by its lack of formatting, this quickly becomes a problem for you. Their frustration will likely cause them to give up on their purchase, which is the last thing that you want. Your mobile site should include all of the key pieces that customers will be searching for in the easiest way possible. When it comes to the layout, the simpler the better. Don’t forget to include branding elements that make your mobile site uniform to your standard site. Remember that people will be clicking on your mobile site with their fingers, so do your part to help out your customers by not including buttons too close together. Don’t miss out on the opportunity to make a sale because your website isn’t displaying properly or is too difficult to navigate.
The great thing about Cyber Monday is that as a business owner you have all the power to decide what you want to offer on the big day. The holiday itself creates hype that is perfect for you to capitalize on. This means that you should customize your Cyber Monday offering however you see fit! Use this opportunity to adapt your promotions to be something exciting for both you and your customers. Figure out what will provide the greatest return for sales, while still enticing your audience to shop.
Simplify your checkout process
Your checkout process shouldn’t take a rocket scientist to figure out. Don’t add unnecessary questions that frustrate the customer and could potentially cause you to lose a sale. Can you believe that during 2016 the global average of online shopping cart abandonment was 77.24%? With numbers like that, don’t give your audience a reason to abandon ship in the middle of a purchase. So why do shoppers abandon their cart? Often, shipping cost plays a major factor into customers cancelling a purchase, but sometimes customers are simply conducting research on a product. Customers will also abandon their cart if they don’t see the right payment or shipping option to meet their needs. Make your customer feel safe and secure during the checkout process because security is another factor that may cause customers to abandon their cart. A professional and easy to use checkout process will make people more likely to become repeat customers. Allowing customers to initially check out as a guest, but then create an account once their purchase is complete, is a good idea for shoppers for are in a hurry. Especially on big shopping days like Cyber Monday, shoppers are worried about products selling out and want to complete their purchase in the most quick and effortless way possible. Your checkout process will make a big impression on your customers, so make sure it’s a good one!
Create awesome product listings
Put yourself in your customer’s shoes. What catches your eye when searching for a product?
When selling online make sure that you have a high quality photo of your product that is an accurate representation of what you’re selling. A great photo will probably be the first thing that they notice about your listing. Your product description and title are also extremely important because they’re what will cause your product to be found in a search. Make sure you’ve included keywords that make your product easy to find. If you haven’t updated your product information yet, add that to your to-do list to prepare for the big day.
Cyber Monday is a great time for your business to attract customers by offering them something everyone loves—the opportunity to save money. If you’re selling abroad, let WorldFirst provide you with the opportunity to save money through our competitive exchange rates. We want to help you bring more money home so that your eCommerce business can do more.
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