There’s nothing worse than having your Amazon account suspended. But how do you avoid it? SellerEngine’s Amazon Account Manager, Irina Iancu, has a few pointers.
Warning emails and account suspensions become the norm when buyers don’t receive exactly what they ordered. That’s why using a proactive approach in learning about seller restrictions and privileges can go a long way in saving you time, effort, and company resources. Here are seven smart tips to help keep Amazon account suspensions at bay and keep your business charging ahead at full speed.
Tip 1: Be ahead of your customer feedback.
Amazon doesn’t like to keep sellers who don’t take care of their customers. Be proactive and set your own high-performance standards to keep your customer complaints, negative feedback, poor reviews, and return requests to a minimum. If you have employees, have measureable standards that you can enforce and resolve your customer complaints before they reach Amazon.
Tip 2: Hold your supply chain to a higher standard.
When a customer gets a defective item shipped to them, you’re the one on the line – even if your supplier is the one at fault. For your frequently sold items with the same SKUs, keep an eye on your Imperfect Orders Reports to identify bad customer-feedback patterns. Hold your suppliers accountable if you track down one that’s at fault.
Tip 3: Opt out of commingled inventory.
Amazon’s commingled inventory option is popular for FBA users who want to quickly ship common items that are already sitting in Amazon warehouses. But because these items can come from suppliers that aren’t your own (or sometimes even bootleg suppliers), you have little control over the quality of the items being shipped in your name. Instead, go with the “Labeled Inventory” option if you want to have more transparency and to share less responsibility over other people’s mistakes.
Tip 4: Be sure existing product listings actually match your product.
Anything that makes your offer even slightly different from what the product page says will probably trigger a reaction from Amazon. When you use an existing listing to sell your product on Amazon, check that the pictures, titles, publisher/manufacturer, color, and formats on the pages all 100% match your product’s specification. If any of these things are in doubt, just make a new listing for the product to keep out of trouble.
Tip 5: Steer clear of using brands and trademarks.
Even if you’re selling under private label, using a product’s intellectual property on your listing pages without the manufacturer’s permission can lead you down the path to Amazon suspension. Look through your product pages and be sure that all images, brand names, stamps, logos, slogans, hallmarks, logotypes and monograms that belong to other companies are filtered out of your listings.
Tip 6: Watch the Seller Forums for suspension campaigns
Amazon carries out suspension campaigns every now and then, so take heed when the Seller Forums are buzzing with a particular type of suspension.
Tip 7: Try hard not to outsource.
Ultimately, if you want something done right, you’ve got to do it yourself. Minimize your customer complaints by taking care of listing, packing, and everything in between personally so that your quality standards are met.
Just remember that in the end, you’re selling on a market that’s not your own. So take Amazon warnings seriously, handle them urgently, and don’t underestimate their potential to suspend you if you’re not dealing with the underlying issues on your listings. Be vigilant on your own (or work with an Amazon Account Rescue Specialist) so you can focus on what’s really important — growing your business.
This article comes from our magazine “E-Commerce Solutions – Insights for Online Sellers.” Download now to read lots more best practices on selling online!