Here at World First, we always like to keep you up to date with the latest news within the online sellers’ community. We thought you might be interested in the Summer Report 2015.

It’s a pretty weighty tome, but it’s worth a read, and you can do so at your leisure by clicking HERE. But we thought we’d summarise some of it for you in three easily digestible blogs.

In the first, what sold where, and some interesting trends.

In a nutshell, the report illustrates how UK customers have shopped, and the trends of 2015. It reveals some of the most popular products by regions – Fifty Shades of Grey is still a big hit in the Midlands, Southerners appear to love their coffee, and in Wales – more than anywhere else – high sales of anything baking and cooking-related shows that this is a popular pastime there. Other local hits were Alex Salmond’s 100 Days that Changed Scotland Forever in, er, Scotland, and selfie sticks in Northern Ireland.

A look back on 2015 so far shows that February’s release of Ella Woodward’s cookery book Deliciously Ella broke the all-time record for a food and drink title, and with it, the sales of some of the ingredients she used went through the roof. Psyllium husk powder anyone? Yep, sales of that are up 1,300% year on year.

The BBC’s Great British Sewing Bee drove sales of sewing paraphernalia in March, an urban gardening boom saw indoor allotment set sales rise by 950% year on year in April, and a grey hair trend saw grey hair dye become a popular choice in May, thanks to the look sported by Rihanna, amongst others.

Take a look at the report HERE, and in our second roundup blog, we’ll look at some of the key topics covered in the piece.