Partnership offers international community of online buyers and sellers best-in-class customer service and cross-border payments support.

 World First USA, Inc. (World First), a global leader in the international payments industry, and, one of the world’s largest e-commerce marketplaces, today announced a partnership that brings foreign currency exchange services to their community of online merchants.

As part of the agreement with the Austin-based international payments company, World First will provide exchange services in 140 currencies and 45 countries worldwide for sellers, who will also have direct access to the benefits of World First’s award-winning customer support.

“It’s a great time for buyers and sellers to engage on a truly global marketplace that’s experiencing tremendous growth,” said Seth Harvey, Head of Global Partnerships at World First. “The goal of this partnership is for Rakuten to benefit from World First’s global footprint, enable its merchant network to save on expensive currency transfers, and allow Rakuten to grow its customer base in a competitive e-commerce industry.” merchants can now start selling their wares on the marketplace and work with World First to open a U.S. receiving account, allowing for them to easily transfer funds back to their domestic currency.

“Our primary goal is to ensure that the buyer and seller have the most optimal experience possible on our marketplace,” said Drew Rifkin, Director Strategic Partnerships and Sales at

About World First

World First is a market-leading, rapidly-growing international FinTech business. Specializing in international currencies and money transfer, World First combines specialist knowledge of foreign exchange markets with technological innovation to help individuals and businesses manage cross-border currency payments quickly, securely and transparently. A specialist alternative to traditional banks’ generalist approach, World First has successfully exchanged more than $35bn for more than 100,000 individuals and businesses since 2004. World First employs over 600 people across six international offices of London, Sydney, Austin, Amsterdam, Singapore and Hong Kong with plans for further expansion into new countries.

About Rakuten is a US based e-commerce site that connects customers and merchants in a dynamic marketplace and thinks of shopping as entertainment—offering sharing and discovery functions, great prices, fun experiences and convenience. provides over 22 million products in 24 categories and includes a network of over thousands of small and large business shop owners. was founded as in 1997 and acquired by Rakuten Inc. in May 2010.