For online sellers looking to move into new territories, marketplaces continue to be one of the safest and quickest ways to expand your business overseas. For many online sellers that will instantly conjure up images of eBay and Amazon, but there are alternatives. Here are 5 others to consider…



Founded in 2000, Pixmania is a French-based e-commerce website which promotes a wide variety of products – such as cameras, camcorders, TV, home cinema, appliances, etc. – and gets around 40 million unique visitors a month. Your monthly subscription fee depends on the number of countries you’re selling in – the more countries you sell in, the bigger the fee.

Markets you can access: UK, Belgium, Denmark, Germany, Spain, France, Italy, Republic of Ireland, Netherlands, Norway, Poland, Portugal, Finland, Sweden

Rue du Commerce

Another French e-commerce site featuring products as wide-ranging as electronics, tech, home, garden, DIY and fashion. The site attracts around 8 million visitors per month, and with 3 million products on sale, there’s a lot for them to look at!

Markets you can access: France, Spain


FNAC is one of France’s leading high-street retailers specialising in audio, books, CDs, DVDs, games, photography and ticket sales. FNAC shops are also found in other European countries and its Europe-wide marketplace also serves customers in places as far flung as Morocco and Brazil.

Markets you can access: France, Belgium, Brazil, Italy, Spain, Switzerland, Monaco, Morocco, Portugal.


An established name in retail, BestBuy is a relative newcomer to the world of online marketplaces but already has tens of millions of unique views each month. It’s something of a dream for technology and electronics enthusiasts as it features laptops, cameras, mobiles and tablets, printers, TVs, hi-fi equipment and more.


Founded in Japan in 1999, the purchase of helped Rakuten to expand globally and establish a strong presence outside of its trading heartland of Japan. With Rakuten, it’s easy to sell your products to consumers based in the UK, continental Europe and elsewhere through their dedicated regional websites.

Markets you can access: France (PriceMinister), UK, Germany, Brazil, Malaysia, Indonesia, Japan, Singapore, Spain, Taiwan, Thailand (Tarad).