Because many of you are Amazon sellers, we thought it would be important to share this latest major rule change from the world’s largest online marketplace. We hope this will help you avoid being unexpectedly suspended and keep you on the path to success.

Amazon announced this week that it would no longer allow sellers to offer free or discounted products in exchange for a product review on Amazon pages, effective immediately (Starting October 3, 2016). As our partner SellerLabs adds, the policy also applies to third parties that provide discounted or free products in exchange for reviews on behalf of online sellers.

The marketplace provider believes this latest change will curb influenced reviews on product listing, leaving the more impartial reviews in place. Amazon even plans to remove existing “paid for reviews” that it considers to be “excessive” in bias.

With the exception of first-party merchants using Amazon’s Vine program, existing online sellers that are still promoting “paid for reviews” could face account suspension or have privileges revoked.

The last thing any Amazon seller wants is to be suspended, especially during the run up to the crucial Holiday season. We hope this alert will help you in future business decisions and we wish you the best of luck toward your online store’s success.

These recent articles may also be helpful toward your success:
7 smart ways to avoid being suspended on Amazon
Holiday planning calendar for online sellers
3 top tips to boost your profits through the holidays