{"id":46633,"date":"2024-12-17T03:35:07","date_gmt":"2024-12-17T03:35:07","guid":{"rendered":"https:\/\/www.worldfirst.com\/uk\/?p=46633"},"modified":"2024-12-17T03:35:51","modified_gmt":"2024-12-17T03:35:51","slug":"e-commerce-101-what-is-brand-identity","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/e-commerce-101-what-is-brand-identity\/","title":{"rendered":"E-commerce 101: What is brand identity?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46633\" class=\"elementor elementor-46633\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1d6d04 e-flex e-con-boxed e-con e-parent\" data-id=\"1d1d6d04\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6eebbe elementor-widget elementor-widget-text-editor\" data-id=\"6e6eebbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a href=\"https:\/\/www.worldfirst.com\/uk\/\">Home<\/a>\u00a0 &gt;\u00a0\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/\">Blogs<\/a>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">E-commerce guides<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-623725ea e-flex e-con-boxed e-con e-parent\" data-id=\"623725ea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea77d26 elementor-widget elementor-widget-heading\" data-id=\"ea77d26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">E-commerce 101: What is brand identity?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e1c252 elementor-widget elementor-widget-text-editor\" data-id=\"61e1c252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand identity is vital if you want to stand out from your competitors and become memorable to consumers. It takes careful planning to build a good brand identity, and there are reputational consequences for getting it wrong<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10993311 e-flex e-con-boxed e-con e-parent\" data-id=\"10993311\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8e6d3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7f8e6d3\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/photo-1529612700005-e35377bf1415.jpg\" class=\"attachment-large size-large wp-image-46635\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/photo-1529612700005-e35377bf1415.jpg 900w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/photo-1529612700005-e35377bf1415-300x179.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/photo-1529612700005-e35377bf1415-768x457.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/photo-1529612700005-e35377bf1415-360x214.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-393a624a e-flex e-con-boxed e-con e-parent\" data-id=\"393a624a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b29fd elementor-widget elementor-widget-text-editor\" data-id=\"c6b29fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you ask members of the public what their favourite brands are, most people will list off two or three big names, and maybe a few more less-well-known businesses.\u00a0<\/p><p>However, if you ask these same people again, \u201cwhat makes these brands special?\u201d most will talk about product benefits rather than the unique features that go into creating a brand&#8217;s identity. You know \u2014 the little details that marketing teams spend countless hours developing; the design and writing work that goes on behind the scenes, transforming a run-of-the-mill business into a household name.\u00a0<\/p><p>So what is brand identity, and how can you develop an appealing image for your small business? This e-commerce 101 post will give you a crash course on all things brand identity \u2014 and give you some inspirational branding ideas for small businesses worldwide.\u00a0<\/p><ul><li><b>What is brand identity?<\/b><\/li><li aria-level=\"1\"><b>Brand identity is a two-way street<\/b><\/li><li aria-level=\"1\"><b>Elements of brand identity<\/b><\/li><li aria-level=\"1\"><b>Cultural variations of brand identity<\/b><\/li><li aria-level=\"1\"><b>Examples of brand identity features by region<\/b><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef62b35 elementor-widget elementor-widget-heading\" data-id=\"6ef62b35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is brand identity?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fa3bc elementor-widget elementor-widget-text-editor\" data-id=\"10fa3bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In simple terms, brand identity refers to the feelings a brand generates in the minds of consumers. Think about the first images that swim into focus when you think of a business: that, in a nutshell, is brand identity.\u00a0<\/p><p>Brand identity can encompass a logo, a set of colours, a commercial slogan, maybe even a musical jingle. The individual parts of building up a brand identity all come together to impact the consumer in some way psychologically.<\/p><p>Whether a company&#8217;s branding aims to create feelings of trust, fun, adventure, or exclusivity, the psychological signals are always geared towards nudging consumers to spend money with them.\u00a0<\/p><p>There are some other advantages in developing a solid brand identity:\u00a0<\/p><ul><li aria-level=\"1\"><b>Professionalism:<\/b>\u00a0Starting with a clear brand identity helps your small business look professional.\u00a0<\/li><li aria-level=\"1\"><b>Becoming memorable:\u00a0<\/b>If your product or service has competition, branding helps your business stand out from the crowd.\u00a0<\/li><li aria-level=\"1\"><b>Consolidate business goals:<\/b>\u00a0Branding can help you emphasise your company goals and get all of your employees on the same page.\u00a0<\/li><li aria-level=\"1\"><b>Attract media attention:<\/b>\u00a0A strong brand identity can draw attention from those outside your industry. You could even win some design or advertising awards with a well-thought-out brand image.\u00a0<\/li><li aria-level=\"1\"><b>Grow your business:\u00a0<\/b>Memorable branding allows you to add more products and services to your business with less effort, and ad spend \u2014 as consumers will already remember who you are and what you are known for.\u00a0\u00a0<\/li><\/ul><p>Putting time and effort into creating a memorable brand identity all sounds good. But bear in mind that business owners are not the only ones who can establish what a brand means to people.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d5535 elementor-widget elementor-widget-heading\" data-id=\"63d5535\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand identity is a two-way street<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6a00b elementor-widget elementor-widget-text-editor\" data-id=\"5f6a00b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When we talk about the feelings a brand creates, business owners hope that these feelings will be positive. But that is not always the case. If the company gets something wrong \u2014 either through their advertising or operations strategies \u2014 a brand can become memorable for all of the wrong reasons.\u00a0<\/p><p>In some cases, if the reputational damage is bad enough, a company may have to go through a rebranding period. In this case, business owners go back to the drawing board and completely rethink their messages, tone of voice, or even their brand values.\u00a0<\/p><p>As a hypothetical example to illustrate, a brand may go through an \u2018identity crisis\u2019 if it endorses a celebrity which later becomes embroiled in a scandal. In this scenario, a viral news story can quickly cause social media outcry. Consumers can start flooding review sites with one-star reviews of your products or even publicise a boycott against your brand.\u00a0<\/p><p>Brand identity, then, is more than skin deep. It&#8217;s not just about how you want to come across to your customers, but how your customers perceive you, too. Brand leaders, therefore, always have to be cautious about external factors that could tarnish their brand image &#8211; even if its influence could be out of your control.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bc24e elementor-widget elementor-widget-heading\" data-id=\"e3bc24e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elements of brand identity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c58a elementor-widget elementor-widget-text-editor\" data-id=\"29c58a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019re building a brand identity from scratch, you\u2019ll need to think about many design and language elements. In the end, you have to make all of these disparate parts work together to create the messaging signals you want to display.\u00a0<\/p><p>Here is a checklist of branding elements you need to build a good brand identity for your small business:\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ddf800 elementor-widget elementor-widget-heading\" data-id=\"13ddf800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Logo design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0decb91 elementor-widget elementor-widget-text-editor\" data-id=\"0decb91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your logo will be one of the first things a customer sees when interacting with your business, so you&#8217;ll want to make sure it stands out. Depending on your niche, you could include illustrations of things people associate with your product.\u00a0<\/p><p>For example, if you run an e-commerce shop selling kitchen items, your logo could include a picture of a chef&#8217;s hat, a mixing bowl, a spoon, etc.\u00a0<\/p><p>Logos should look good printed \u2014 both large and small. So, on the whole, make sure the graphic is simple, with minimal detail and no more than three colours.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43bc9f elementor-widget elementor-widget-heading\" data-id=\"d43bc9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Font family<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a17006 elementor-widget elementor-widget-text-editor\" data-id=\"27a17006\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your company name should also feature an eye-catching font to help your brand become memorable. Make sure that it&#8217;s easy to read from a distance, as you may see it on a billboard someday.\u00a0<\/p><p>For the main body text of your website, pick a font that coordinates with the font used for your company name and logo design. Your text should all look like it comes from the same font family and, of course, be easy for your customers to read.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4832d5dd e-flex e-con-boxed e-con e-parent\" data-id=\"4832d5dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5695335b elementor-widget elementor-widget-template\" data-id=\"5695335b\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45097\" class=\"elementor elementor-45097\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c252ce e-con-full e-flex e-con e-parent\" data-id=\"c252ce\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d0dfaa8 e-flex e-con-boxed e-con e-child\" data-id=\"3d0dfaa8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c260cf4 elementor-widget elementor-widget-heading\" data-id=\"c260cf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfe13b9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cfe13b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 20+ local currency accounts and get paid like a local<\/li><li>Pay suppliers, partners and staff worldwide in 100+ currencies<\/li><li>Collect payments for free from 130+ marketplaces and payment gateways, including Amazon, Etsy, PayPal and Shopify<\/li><li>Save with competitive exchange rates on currency conversions and transfers<\/li><li>Lock in exchange rates for up to 24 months for cash flow certainty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1e215 elementor-widget elementor-widget-button\" data-id=\"4bf1e215\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=GB&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fcf2ad7 e-flex e-con-boxed e-con e-parent\" data-id=\"7fcf2ad7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c971c69 elementor-widget elementor-widget-spacer\" data-id=\"6c971c69\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8da550 elementor-widget elementor-widget-heading\" data-id=\"7f8da550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Colour palette<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6977d4f elementor-widget elementor-widget-text-editor\" data-id=\"6977d4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Colours have a massive impact on people\u2019s feelings. There are many essays online regarding colour theory, and for the most part, these rules are universal.\u00a0<\/p><p>Colour meanings can also be highly subjective \u2014 combinations that clash for some can be beautiful to others, for instance. To be on the safe side, choose one or two main colours for your brand and include three secondary hues that work harmoniously with your main choices.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd95ba7 elementor-widget elementor-widget-heading\" data-id=\"bd95ba7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand message<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f65d45 elementor-widget elementor-widget-text-editor\" data-id=\"7f65d45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Come up with a one-sentence slogan that sums up what your brand stands for and how you want your customers to remember you.\u00a0\u00a0<\/p><p>Brainstorm a list of three or four words that represent the values you want to put across, and use those to come up with a brand slogan. It helps if you also have a clear idea of the kind of customer you want to attract, what kind of problems they have, and how your brand can help solve those issues.\u00a0<\/p><p>For example, if your kitchen accessories brand is aimed at busy parents, your slogan could be something like, \u201cMake the heart of your home happy\u201d.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adaa73 elementor-widget elementor-widget-heading\" data-id=\"6adaa73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tone of voice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f2bd2 elementor-widget elementor-widget-text-editor\" data-id=\"a3f2bd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You will also need to ensure that the general copy on your website and adverts shares the same tone of voice as your brand message. The type of language your brand uses can be very memorable in its own right.\u00a0<\/p><p>For instance, Harley Davidson&#8217;s brand identity is bold and masculine. Their headlines include phrases like \u201cGrab life by the bars\u201d, a clever play on words that helps build up consumers&#8217; expectations and gets them excited to buy in to the Harley Davidson brand.\u00a0<\/p><p>Pick out three or four descriptors and put together a tone of voice document you can pass on to your sales and advertising teams. In the document, explain how your choices fit in with your overall business value propositions and how you would like to see them used in communications.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2123b2 elementor-widget elementor-widget-heading\" data-id=\"e2123b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Imagery<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795fd097 elementor-widget elementor-widget-text-editor\" data-id=\"795fd097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On your product pages, take photos that mirror your product&#8217;s real-life applications. Going back to the kitchen items store idea, for example: if the products will be used by people at home, include pictures of models using the products in a kitchen setting.\u00a0<\/p><p>Be consistent in your imagery themes throughout your website. Make sure that your product pages have the same feel as your blog imagery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1865bb17 elementor-widget elementor-widget-heading\" data-id=\"1865bb17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cultural variations of brand identity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa0067 elementor-widget elementor-widget-text-editor\" data-id=\"2fa0067\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As mentioned previously, different cultures around the world take varying perspectives on branding. Because of this, some aspects of brand identity can get lost in translation when existing brands expand to a new international location.<\/p><p>For instance, pen manufacturer Parker\u00a0<a href=\"https:\/\/money.cnn.com\/galleries\/2008\/fsb\/0807\/gallery.bad_translations.fsb\/\" target=\"_blank\" rel=\"noopener\">featured a tagline<\/a>\u00a0that made perfect sense to English-speaking audiences, \u201cIt won&#8217;t leak in your pocket and embarrass you\u201d. However, when the same slogan was launched in Mexico, a translation error known as a \u201cfalse friend\u201d caused some Spanish speakers to read the tagline as \u201cIt won&#8217;t leak in your pocket and make you pregnant\u201d.\u00a0<\/p><p>Branding slip-ups within international markets can often be funny and not too damaging to a business&#8217;s reputation. However, you can avoid them if you research your new customer base carefully and take the time to fix your branding to match varying cultural nuances.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d32c0 elementor-widget elementor-widget-heading\" data-id=\"49d32c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of brand identity features by region <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b9957 elementor-widget elementor-widget-text-editor\" data-id=\"63b9957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Europe:<\/b>\u00a0European languages vary greatly, so hiring a copy translator is a must if you want to expand your business across the region. Look out for the use of humour differences, too. The dry British wit may fall flat in certain cultures in Europe and the rest of the world.\u00a0<\/p><p><b>North America:<\/b>\u00a0Many brand identity elements are interchangeable between American and British audiences. However, US brands favour more polish and higher production values in their advertising and website output. The same rules apply to countries like\u00a0<b>Canada, Australia,<\/b>\u00a0and\u00a0<b>New Zealand<\/b>\u00a0\u2014 although the Aussies have a similar sense of humour to Brits.\u00a0<\/p><p><b>South America:<\/b>\u00a0On the whole, cultures in South America are collectivist rather than individualist. The product benefits you highlight should benefit the wellbeing of others as well as individual consumers. If you want to expand your B2B business into South America, consider that senior business leaders in the region, rather than junior staff, make most buying decisions. So, focus on appealing to executive-level concerns with your marketing messages.\u00a0<\/p><p><b>Africa:<\/b>\u00a0Africa is one of the fastest-growing emerging markets globally, and African consumers like to focus on localisation. When setting up shop here, make sure you&#8217;re aware of the cultural and language differences from nation to nation, and concentrate on your brand&#8217;s USPs in relation to its direct competitors. Your brand identity should fit neatly within the existing economy; then, you\u2019ll need to highlight why your products are better than those offered by your peers.<\/p><p><b>Asia:<\/b>\u00a0Like Europe, this vast region features many different cultures in varying degrees of economic development. For instance,\u00a0<b>Indian<\/b>\u00a0consumers are success-driven and enjoy luxury brands. Meanwhile, in the\u00a0<b>Philippines<\/b>, family values are very important, and most consumers live with their extended family members well into adulthood. If you&#8217;re looking to enter any Asian market as an international seller, you may want to enlist the help of a third-party e-commerce agency helping teams enter the Asian market specifically. They can help you overcome language barriers and offer tips on how you can best appeal to your customers\u2019 needs in these areas.\u00a0<\/p><p>Make sure you do your homework on these cultural nuances. Your marketing materials should also be very detailed and product-driven, as these buyers will want to research all of the product specifications before parting with their cash. They will also prefer to pay in their native currencies, so you\u2019ll need to find a reliable payment gateway, like\u00a0<a href=\"https:\/\/www.worldfirst.com\/uk\/\">WorldFirst<\/a>, to process transactions.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa636c2 elementor-widget elementor-widget-heading\" data-id=\"aa636c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use WorldFirst to maintain your brand identity in overseas markets<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0c74b4 elementor-widget elementor-widget-text-editor\" data-id=\"1b0c74b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WorldFirst can help e-commerce companies manage their supply chains with confidence and collect and pay funds instantaneously.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e0b3ed elementor-widget elementor-widget-image\" data-id=\"53e0b3ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png\" class=\"attachment-large size-large wp-image-32122\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240327031331810-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e71d1f elementor-widget elementor-widget-heading\" data-id=\"29e71d1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bd2ffa2 e-flex e-con-boxed e-con e-parent\" data-id=\"2bd2ffa2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-792e0772 e-flex e-con-boxed e-con e-child\" data-id=\"792e0772\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46a7efa9 Last3Articles elementor-widget elementor-widget-shortcode\" data-id=\"46a7efa9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/how-to-sell-online-in-singapore\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/12\/61954773.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/how-to-sell-online-in-singapore\/\">How to sell online in Singapore<\/a>\n                <\/h1>\n                <p>Want to sell online in Singapore? In this guide, we share what you need to know about e-commerce marketplaces and how to manage multiple currencies.<\/p>\n                <span>May \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/how-to-sell-on-tiktok-shop\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2025\/05\/20250521112712363-scaled.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/how-to-sell-on-tiktok-shop\/\">How to sell on TikTok Shop (+ tips to optimise your e-commerce sales)<\/a>\n                <\/h1>\n                <p>Selling on TikTok Shop can be a profitable strategy for any e-commerce brand. Here we show you how to get set up and optimise your sales.<\/p>\n                <span>May \/ 2025<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/how-to-start-selling-on-amazon\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2025\/03\/woman-starts-selling-amazon.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\" loading=\"lazy\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/how-to-start-selling-on-amazon\/\">How to start selling on Amazon UK<\/a>\n                <\/h1>\n                <p>If you\u2019re curious as to how to get started selling on the world\u2019s biggest online marketplace, look no further than this five-step guide.<\/p>\n                <span>May \/ 2025<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16fe0b42 e-grid e-con-boxed e-con e-child\" data-id=\"16fe0b42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4983f3bd e-flex e-con-boxed e-con e-parent\" data-id=\"4983f3bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2670cff3 elementor-widget elementor-widget-template\" data-id=\"2670cff3\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"45101\" class=\"elementor elementor-45101\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d900fac e-flex e-con-boxed e-con e-parent\" data-id=\"6d900fac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36c1eca9 e-flex e-con-boxed e-con e-child\" data-id=\"36c1eca9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c238113 elementor-widget elementor-widget-heading\" data-id=\"4c238113\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f9ec2 elementor-widget elementor-widget-text-editor\" data-id=\"b7f9ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WorldFirst articles cover strategies to mitigate risk, the latest FX insights, steps towards global expansion and key industry trends. Choose a category, product or service below to find out more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6457b31 e-grid e-con-boxed e-con e-child\" data-id=\"6457b31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fa6f1 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"27fa6f1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-online-sellers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for online sellers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6712d69 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6712d69\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/for-importers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accounts for importers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d3516 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e0d3516\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/exploring-new-markets\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Exploring new markets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c09e4 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"a5c09e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/business-with-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Doing business with China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea8463 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cea8463\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/global-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Global insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cacb43 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6cacb43\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/international-transactions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">International transactions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e016d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"77e016d\" 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href=\"https:\/\/www.worldfirst.com\/uk\/blogs\/e-commerce-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">E-commerce guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-685bf966 e-flex e-con-boxed e-con e-parent\" data-id=\"685bf966\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0f374 elementor-widget elementor-widget-template\" data-id=\"fd0f374\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Almost 1,000,000 businesses have sent USD$300B around the world with WorldFirst and its partner brands since 2004<\/li><li>Your money is safeguarded with leading financial institutions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658bb0a0 elementor-widget elementor-widget-image\" data-id=\"658bb0a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png\" class=\"attachment-large size-large wp-image-32123\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1024x347.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-300x102.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-768x260.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-1536x520.png 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999-360x122.png 360w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/15\/2024\/05\/20240326104849999.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\u00a0 &gt;\u00a0\u00a0 Blogs\u00a0 &gt;\u00a0 E-commerce guides E-commerce 101: What is brand identity? Brand identity is vital if you want to stand out from your competitors and become memorable to consumers. It takes careful planning to build a good brand identity, and there are reputational consequences for getting it wrong If you ask members of the [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":46635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce 101: What is brand identity? | WorldFirst UK<\/title>\n<meta name=\"description\" content=\"Brand identity is central to building a successful small business. 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