Date of launch

PriceMinister was launched in August 2000 and bought by Japanese e-commerce giant Rakuten in 2010.

Global footprint

PriceMinister marketplace is operational in 20 countries, including France, Germany, Brazil, USA, Japan and Taiwan.

Marketplace overview

PriceMinister told us that they see an average of more than 30,000 transactions per day take place across the marketplace, making it one of the busiest global marketplaces around and the second most visited e-commerce platform in France (behind Amazon).

Sellers are paired up with a dedicated E-Commerce Consultant (ECC) who is expert in that market and can help you get started and optimise as you go. Sellers also have access to free online training and tutorials which are designed to help you master listing tools and the range of marketing options available. In addition, all payments are secure and guaranteed with PriceMinister operating a policy of active monitoring to identify cases of fraud or counterfeited products. In their own words, “we are your partner, not your competitor.”

5 most popular product categories on the marketplace

  1. Books
  2. Electronics and Accessories
  3. Home
  4. Shoes and Handbags
  5. Health and Beauty

Total number of products listed

200 million references online.

Verified audience size: (inc. data source)

PriceMinister claim to have 11 million unique visitors per month.

Total number of global vendors

More than 5,000 active sellers


Varies by region but in the US, for example, monthly charges start at $33 and each item listed is charged at $0.99 when sold.

Options to receive payments from marketplace

Automatic transfer via a virtual purse (twice a week). WorldFirst is a preferred payments partner – sign up to our World Account now.

3 things you didn’t know about the marketplace

PriceMinister operates the Rakuten Super Points programme, an internal payment method reserved for PriceClub members where 1€ spent = 5 Super Points. PriceMinister rewards all actions of the PriceClub members according to a very simple mechanics:

  1. Integrate Super Points into campaigns to attract customers to merchant’s store or retain them.
  2. Super Points are also used by PriceMinister during marketing operations such as the Shopping Marathon or other campaigns. It’s a great way to increase your sales.

You also get access to a dedicated E-Commerce Consultant (ECC) who can help you decide which tools are best suited to your shop and can help you optimise your strategy on a daily basis.

Two B2B e-commerce events are organized per year for professional merchants – one is called Forum and is in October in the South of the France and the other is Rakuten Expo during May/June in Paris.

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