Fiona Greiner: Matchesfashion.com

Diversity is a hedge

The worst thing a company can do is slip into inertia during times of crisis or volatility, according to Fiona Greiner from Matchesfashion.com.

In our report The Magnificent Se7en: The seven unavoidable global trends facing your business today, the fashion retailer’s chief financial officer says that keeping focused will help any company move forward during uncertain periods.

Greiner is one of five experts to talk exclusively with World First about the trends that could impact your business in the coming months, looking more closely at the currency exchange market and the economy. Others include: economics expert Stephanie Flanders, Linda Yueh from London Business School, Dr Paola Subacchi from Chatham House and Re-Define’s Sony Kapoor.

This video is one of a series available through our website and YouTube channels.

Download the report here