{"id":49325,"date":"2025-07-30T08:02:16","date_gmt":"2025-07-30T08:02:16","guid":{"rendered":"https:\/\/www.worldfirst.com\/sg\/?page_id=49325"},"modified":"2025-07-31T02:16:33","modified_gmt":"2025-07-31T02:16:33","slug":"nook-theory","status":"publish","type":"page","link":"https:\/\/www.worldfirst.com\/sg\/insight\/case-study\/nook-theory\/","title":{"rendered":"Nook Theory Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"49325\" class=\"elementor elementor-49325\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5528c9ee elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"5528c9ee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/cdn.marmot-cloud.com\\\/worldfirst\\\/sites\\\/9\\\/2025\\\/05\\\/20250523104242500.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-phone\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-4d46b127 e-con-full e-flex e-con e-child\" data-id=\"4d46b127\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a737dd1 elementor-widget elementor-widget-heading\" data-id=\"7a737dd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Customer story \u2022 Ecommerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7b3f87 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"7b7b3f87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Nook Theory hit 7 figures in its first 12 months<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ec5f8a elementor-widget elementor-widget-heading\" data-id=\"53ec5f8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In its first year, Nook Theory grew into a seven-figure e-commerce brand without a big budget or a large team. Founder Christina built the brand by staying lean and relying on the right financial tools to reduce FX costs, move money faster and reinvest savings into growth. Her story shows how to achieve growth without overspending.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b32cfe5 e-con-full e-flex e-con e-child\" data-id=\"1b32cfe5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c40eaf6 elementor-widget elementor-widget-button\" data-id=\"2c40eaf6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=SG&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up for Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743c7986 elementor-widget elementor-widget-button\" data-id=\"743c7986\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/watch?v=punlFwG-ZAg&#038;feature=youtu.be\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View full video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15370fbd elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"15370fbd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/cdn.marmot-cloud.com\\\/worldfirst\\\/sites\\\/9\\\/2025\\\/05\\\/20250523104227318.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-346af33e e-con-full e-flex e-con e-child\" data-id=\"346af33e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f93c92 elementor-widget elementor-widget-heading\" data-id=\"42f93c92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer story \u2022 Ecommerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bfd494 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"48bfd494\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Nook Theory hit 7 figures in its first 12 months<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350841ca elementor-widget elementor-widget-heading\" data-id=\"350841ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In its first year, Nook Theory grew into a seven-figure e-commerce brand without a big budget or a large team. Founder Christina built the brand by staying lean and relying on the right financial tools to reduce FX costs, move money faster and reinvest savings into growth. Her story shows how to achieve growth without overspending.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6153adb6 e-con-full e-flex e-con e-child\" data-id=\"6153adb6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-956d387 elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"956d387\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=SG&#038;lang=en-GB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up for Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-546bcb3d elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"546bcb3d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/watch?v=punlFwG-ZAg&#038;feature=youtu.be\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View full video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc72c92 e-flex e-con-boxed e-con e-parent\" data-id=\"fc72c92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17c1bf88 e-con-full e-flex e-con e-child\" data-id=\"17c1bf88\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4821c89d elementor-widget elementor-widget-heading\" data-id=\"4821c89d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact at a glance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49398eda elementor-widget elementor-widget-heading\" data-id=\"49398eda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faster, smarter and more profitable<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3543199b e-con-full e-grid e-con e-child\" data-id=\"3543199b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-46948525 e-con-full e-flex e-con e-child\" data-id=\"46948525\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-786c0a0 elementor-widget elementor-widget-image\" data-id=\"786c0a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154223968.webp\" class=\"attachment-large size-large wp-image-48425\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154223968.webp 176w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154223968-150x150.webp 150w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6913433d e-con-full e-flex e-con e-child\" data-id=\"6913433d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-112932aa elementor-widget elementor-widget-heading\" data-id=\"112932aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>95% faster payment transfers<\/strong> across international suppliers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2cef88 elementor-widget elementor-widget-heading\" data-id=\"3b2cef88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.worldfirst.com\/sg\/pricing\/\">View our rates \u2192<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1170d703 e-con-full e-flex e-con e-child\" data-id=\"1170d703\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-252ae7a6 elementor-widget elementor-widget-image\" data-id=\"252ae7a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154234732.webp\" class=\"attachment-large size-large wp-image-48426\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154234732.webp 176w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154234732-150x150.webp 150w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5846ea2 e-con-full e-flex e-con e-child\" data-id=\"5846ea2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d529db2 elementor-widget elementor-widget-heading\" data-id=\"7d529db2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>90% reduction<\/strong> in payment delays<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34e857f1 e-con-full e-flex e-con e-child\" data-id=\"34e857f1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4318b5f6 elementor-widget elementor-widget-image\" data-id=\"4318b5f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154254303.webp\" class=\"attachment-large size-large wp-image-48427\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154254303.webp 176w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154254303-150x150.webp 150w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4217f2fa e-con-full e-flex e-con e-child\" data-id=\"4217f2fa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c315317 elementor-widget elementor-widget-heading\" data-id=\"c315317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>USD 420 in cashback<\/strong> earned via the World Card in a month<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31142f34 elementor-widget elementor-widget-heading\" data-id=\"31142f34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.worldfirst.com\/sg\/product\/pay\/world-card\/\">Get your own World Card \u2192<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c300e59 e-con-full e-flex e-con e-child\" data-id=\"6c300e59\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecc89e1 elementor-widget elementor-widget-image\" data-id=\"2ecc89e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"78\" height=\"64\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522154719898.webp\" class=\"attachment-large size-large wp-image-48428\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a32178d e-con-full e-flex e-con e-child\" data-id=\"1a32178d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14881828 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"14881828\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taking action is better than being perfect. The right time doesn\u2019t exist\u2014start first, adjust as you go, and scale smarter.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aebc8fc e-con-full e-flex e-con e-child\" data-id=\"6aebc8fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8fe6c3 elementor-widget elementor-widget-image\" data-id=\"2e8fe6c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"134\" height=\"134\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150459857.webp\" class=\"attachment-large size-large wp-image-48422\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f94b73b e-con-full e-flex e-con e-child\" data-id=\"f94b73b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28607bab elementor-widget elementor-widget-heading\" data-id=\"28607bab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Christina Ng<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa79999 elementor-widget elementor-widget-heading\" data-id=\"fa79999\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Founder of Nook Theory<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68a16a59 e-con-full e-flex e-con e-parent\" data-id=\"68a16a59\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-573eb03d e-con-full elementor-hidden-desktop navBar e-flex e-con e-child\" data-id=\"573eb03d\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset_tablet&quot;:76,&quot;sticky_offset_mobile&quot;:61,&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5568906c hoverItemSpanMobile elementor-widget elementor-widget-heading\" data-id=\"5568906c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#About_Nook\">About Nook Theory<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-185f5e5f hoverItemSpanMobile elementor-widget elementor-widget-heading\" data-id=\"185f5e5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#The_challenge\">The challenge<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664f244d hoverItemSpanMobile elementor-widget elementor-widget-heading\" data-id=\"664f244d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#The_impact\">The impact<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb54ba1 elementor-absolute elementor-widget-tablet__width-inherit elementor-widget elementor-widget-premium-divider\" data-id=\"3eb54ba1\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"premium-divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"premium-bordered-top premium-separator-container premium-separator-solid\" data-settings=\"solid\">\n\t\t\t<div class=\"premium-separator-wrapper\">\n\t\t\t\t<div class=\"premium-separator-wrapper-separator\">\n\t\t\t\t\t<div class=\"premium-separator-wrapper-separator-divider\">\n\t\t\t\t\t\t<div class=\"premium-separator-inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-separator-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-separator-divider-right premium-separator-right-side premium-svg-nodraw\">\n\t\t\t\t\t\t\t\t\t\t\t<hr>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-clearfix\"><\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-143b9457 e-flex e-con-boxed e-con e-child\" data-id=\"143b9457\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56a8ae14 e-con-full elementor-hidden-mobile elementor-hidden-tablet navBar e-flex e-con e-child\" data-id=\"56a8ae14\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13104d5c hoverItemSpan elementor-widget elementor-widget-heading\" data-id=\"13104d5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#About_Nook\">About Nook Theory<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67afc722 hoverItemSpan elementor-widget elementor-widget-heading\" data-id=\"67afc722\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#The_challenge\">The challenge<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734ad30c hoverItemSpan elementor-widget elementor-widget-heading\" data-id=\"734ad30c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#The_impact\">The impact<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-722b98a4 e-con-full e-flex e-con e-child\" data-id=\"722b98a4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-318d6f1a e-con-full e-flex e-con e-child\" data-id=\"318d6f1a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1fb9ff59 e-con-full e-flex e-con e-child\" data-id=\"1fb9ff59\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee92ce6 elementor-widget elementor-widget-heading\" data-id=\"1ee92ce6\" data-element_type=\"widget\" id=\"About_Nook\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Nook Theory<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b14141b elementor-widget elementor-widget-heading\" data-id=\"3b14141b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nook Theory's story<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-616881ff e-con-full e-flex e-con e-child\" data-id=\"616881ff\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-147bf260 e-con-full e-flex e-con e-child\" data-id=\"147bf260\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23389460 elementor-widget elementor-widget-heading\" data-id=\"23389460\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nook Theory was launched with a clear focus: to create thoughtful daily essentials without compromising on sustainability, design or quality. From materials to packaging, every decision is made to reduce environmental impact while keeping products functional, durable and easy to integrate into daily life. Rather than chase fast growth or trend cycles, the business has scaled by doing a few things well \u2013 building close relationships with suppliers, curating products that customers love and scaling only when operations can keep up.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c099878 elementor-widget elementor-widget-image\" data-id=\"4c099878\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"568\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150555515.webp\" class=\"attachment-large size-large wp-image-48423\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150555515.webp 794w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150555515-300x215.webp 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150555515-768x549.webp 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150555515-360x258.webp 360w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-503e3c9e e-con-full e-flex e-con e-child\" data-id=\"503e3c9e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-37c39fc3 e-con-full e-flex e-con e-child\" data-id=\"37c39fc3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c93234a elementor-widget elementor-widget-heading\" data-id=\"1c93234a\" data-element_type=\"widget\" id=\"The_challenge\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238b742d elementor-widget elementor-widget-heading\" data-id=\"238b742d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scaling with limited resources<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f034182 e-con-full e-flex e-con e-child\" data-id=\"3f034182\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b31d344 elementor-widget elementor-widget-image\" data-id=\"1b31d344\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"568\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150631686.webp\" class=\"attachment-large size-large wp-image-48424\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150631686.webp 794w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150631686-300x215.webp 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150631686-768x549.webp 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250522150631686-360x258.webp 360w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91abb62 e-con-full e-flex e-con e-child\" data-id=\"91abb62\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d541c3b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7d541c3b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.worldfirst.com\/app3\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Managing multiple roles: In the early days, Christina handled product research, sourcing, digital marketing, customer service and everything in between \u2013 limiting her ability to focus on growth<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tight cash flow: With a limited budget, she had to monitor every expense to avoid cash shortfalls that could impact production or customer acquisition<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Unpredictable supplier costs: Despite careful planning, fluctuating exchange rates often pushed budgets beyond expectations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Slow payments: Long delays in international transfers disrupted restocks and risked missing key sales windows<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c336a1 e-con-full e-flex e-con e-child\" data-id=\"9c336a1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23f625e2 e-con-full e-flex e-con e-child\" data-id=\"23f625e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9117aa elementor-widget elementor-widget-heading\" data-id=\"2b9117aa\" data-element_type=\"widget\" id=\"The_impact\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The impact<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484aaa61 elementor-widget elementor-widget-heading\" data-id=\"484aaa61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The World Card helped Nook Theory cut costs and simplify spending<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b421ecb e-con-full e-flex e-con e-child\" data-id=\"1b421ecb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-370eab79 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"370eab79\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-756c3f3a e-con-full e-flex e-con e-child\" data-id=\"756c3f3a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc73ef7 elementor-widget elementor-widget-heading\" data-id=\"5dc73ef7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259e5d36 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"259e5d36\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4709650b e-con-full e-flex e-con e-child\" data-id=\"4709650b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa8100 elementor-widget elementor-widget-heading\" data-id=\"2fa8100\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Result<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f934f9 e-con-full e-grid elementor-hidden-desktop elementor-hidden-tablet e-con e-child\" data-id=\"0f934f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2809a3b elementor-widget elementor-widget-heading\" data-id=\"2809a3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3e86c elementor-widget elementor-widget-heading\" data-id=\"ad3e86c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Result<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47c074d e-con-full e-flex e-con e-child\" data-id=\"47c074d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-542e63f2 e-con-full e-flex e-con e-child\" data-id=\"542e63f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55aecdfb elementor-widget elementor-widget-heading\" data-id=\"55aecdfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WorldFirst enabled same-day transfers to international suppliers and provided local currency accounts.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b346dfb elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b346dfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250514113540678.svg\" class=\"attachment-large size-large wp-image-48308\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b8940f e-con-full e-flex e-con e-child\" data-id=\"5b8940f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e181fea elementor-widget elementor-widget-heading\" data-id=\"e181fea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increasing cross-border payment speed by 40%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-415ad44b e-con-full e-flex e-con e-child\" data-id=\"415ad44b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-740cabe5 e-con-full e-flex e-con e-child\" data-id=\"740cabe5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc9c5aa elementor-widget elementor-widget-heading\" data-id=\"5bc9c5aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">With competitive rates and no hidden charges, there was full visibility on costs.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae7b58c elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1ae7b58c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250514113540678.svg\" class=\"attachment-large size-large wp-image-48308\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6816fa57 e-con-full e-flex e-con e-child\" data-id=\"6816fa57\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3397a6ac elementor-widget elementor-widget-heading\" data-id=\"3397a6ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Saving thousands of dollars and making it easier to budget.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-371b3046 e-con-full e-flex e-con e-child\" data-id=\"371b3046\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1007da12 e-con-full e-flex e-con e-child\" data-id=\"1007da12\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d03554b elementor-widget elementor-widget-heading\" data-id=\"2d03554b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The World Card allowed Nook Theory to pay chinese suppliers on 1688 and pay for google ads in real time, speeding up product restocks and campaigns. With the World Card's cashback feature, Nook Theory recovered a portion of spend each month.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689be6d8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"689be6d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250514113540678.svg\" class=\"attachment-large size-large wp-image-48308\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-393ff58e e-con-full e-flex e-con e-child\" data-id=\"393ff58e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63f4269d elementor-widget elementor-widget-heading\" data-id=\"63f4269d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$15K in cashback savings: Both speeding up restocks, gained cashback on all spend which streteched inventory budget further.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-335d83c7 e-con-full e-flex e-con e-child\" data-id=\"335d83c7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-269a3c47 e-con-full e-flex e-con e-child\" data-id=\"269a3c47\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30dde4e1 elementor-widget elementor-widget-heading\" data-id=\"30dde4e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faster payments and reliable spend management meant Nook Theory was able to scale into new markets sooner.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ae990c elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"15ae990c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/9\/2025\/05\/20250514113540678.svg\" class=\"attachment-large size-large wp-image-48308\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7ee01e e-con-full e-flex e-con e-child\" data-id=\"e7ee01e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d9dc3f elementor-widget elementor-widget-heading\" data-id=\"69d9dc3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Driving a 35% increase in global sales within six months.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79ff4a86 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"79ff4a86\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-140508a9 e-con-full e-flex e-con e-child\" data-id=\"140508a9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8745698 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"8745698\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expand business with WorldFirst<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b98dc09 e-con-full e-flex e-con e-child\" data-id=\"6b98dc09\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60ae8add elementor-widget elementor-widget-premium-addon-button\" data-id=\"60ae8add\" data-element_type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\r\n\t\t<a class=\"premium-button premium-button-none premium-btn-lg premium-button-none\" href=\"https:\/\/portal.worldfirst.com\/register?region=SG&#038;lang=en-GB\">\r\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<span >\r\n\t\t\t\t\t\tGet Started\t\t\t\t\t<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/a>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4953b0 elementor-widget elementor-widget-premium-addon-button\" data-id=\"2d4953b0\" data-element_type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\r\n\t\t<a class=\"premium-button premium-button-none premium-btn-lg premium-button-none\" href=\"https:\/\/www.worldfirst.com\/sg\/help-support\/contact-us\/\">\r\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<span >\r\n\t\t\t\t\t\tContact Us\t\t\t\t\t<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/a>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44fa6bfa gorwSwiper e-flex e-con-boxed e-con e-parent\" data-id=\"44fa6bfa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48206ca2 e-con-full e-flex e-con e-child\" data-id=\"48206ca2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f147653 elementor-widget elementor-widget-heading\" data-id=\"3f147653\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other brands that scaled globally with WorldFirst<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38950fde elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"38950fde\" data-element_type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7045580&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;c3705f3&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;3cbdb51&quot;}],&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;3&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.worldfirst.com\/app3\/plugins\/elementor-pro\/assets\/css\/widget-nested-carousel.min.css?ver=1754015751\">\t\t<div class=\"e-n-carousel swiper\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b77a03e e-flex e-con-boxed e-con e-child\" data-id=\"6b77a03e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13da34c1 e-con-full e-flex e-con e-child\" data-id=\"13da34c1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1155e88 e-con-full e-flex e-con e-child\" data-id=\"1155e88\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cf978df e-con-full e-flex e-con e-child\" data-id=\"3cf978df\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f15c3a7 e-con-full e-flex e-con e-child\" data-id=\"f15c3a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7d027c elementor-widget elementor-widget-heading\" data-id=\"5a7d027c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Saving time and money with WorldFirst<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3589f9e5 e-con-full e-flex e-con e-child\" data-id=\"3589f9e5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-208f801a elementor-widget elementor-widget-heading\" data-id=\"208f801a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12 Apr 2025<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4727662a elementor-widget elementor-widget-premium-addon-button\" data-id=\"4727662a\" data-element_type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\r\n\t\t<a class=\"premium-button premium-button-none premium-btn-lg premium-button-none\" href=\"https:\/\/www.worldfirst.com\/sg\/insight\/case-study\/dreamcore\/\">\r\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"10\" viewBox=\"0 0 12 10\" fill=\"none\"><path d=\"M6.94415 9.97155L6.29987 9.32727L10.087 5.57155H0.187012V4.59727H10.087L6.29987 0.825837L6.94415 0.197266L11.8313 5.08441L6.94415 9.97155Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/a>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13b67d2d e-flex e-con-boxed e-con e-child\" data-id=\"13b67d2d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3fbde4cc e-con-full e-flex e-con e-child\" data-id=\"3fbde4cc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73b1343c e-con-full e-flex e-con e-child\" data-id=\"73b1343c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c618bf6 e-con-full e-flex e-con e-child\" data-id=\"2c618bf6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1658bd81 e-con-full e-flex e-con e-child\" data-id=\"1658bd81\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45e04b59 elementor-widget elementor-widget-heading\" data-id=\"45e04b59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Tantex saved 70% on transaction fees by using Worldfirst<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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fill=\"white\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/a>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7ec6 pa-display-conditions-yes elementor-widget elementor-widget-premium-addon-button\" data-id=\"25d7ec6\" data-element_type=\"widget\" data-settings=\"{&quot;pa_display_conditions_switcher&quot;:&quot;yes&quot;}\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\r\n\t\t<a class=\"premium-button premium-button-none premium-btn-lg premium-button-none\" href=\"https:\/\/www.worldfirst.com\/sg\/insight\/\">\r\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<span >\r\n\t\t\t\t\t\tSee all customer stories\t\t\t\t\t<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/a>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer story \u2022 Ecommerce How Nook Theory hit 7 figures in its first 12 months In its first year, Nook Theory grew into a seven-figure e-commerce brand without a big budget or a large team. Founder Christina built the brand by staying lean and relying on the right financial tools to reduce FX costs, move [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":0,"parent":40630,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nook Theory Case Study | WorldFirst SG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldfirst.com\/sg\/insight\/case-study\/nook-theory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nook Theory Case Study\" \/>\n<meta property=\"og:description\" content=\"Customer story \u2022 Ecommerce How Nook Theory hit 7 figures in its first 12 months In its first year, Nook Theory grew into a seven-figure e-commerce brand without a big budget or a large team. 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