Enjoy 30% off all FX as a Lazada seller

An exclusive for 2022. Plus, source for products on 1688.com and pay suppliers seamlessly with WorldFirst.

Sign up now

Save with every payment to 1688.com

WorldFirst only charges a small percentage for currency conversion, passing on more savings to you.

Example of SGD payments using WorldFist compared to banks

Making a SGD 20,000 payments into China

*% currency conversion is described as the profit taken by a bank or payment service provider. Above estimation is calculated based on published rate by tier 1 banks in Singapore, last updated 28 February 2022.

Introducing World Account

The easiest way for international buyers to make payment on 1688.com
Speed up international payments - fast transfers icon

Fully compliant 

WorldFirst is the only payment provider fully integrated with 1688.com’s Cross-border Pay (KJB) — transfer funds safely from your World Account into KJB.

Increase custer loyalty icon

Seamless & Quick

Enjoy a frictionless procurement experience without potential Alipay account restrictions, with payments guaranteed within 24 hours.

Window forward contracts icon

No annual limits

No transaction limits for yearly foreign exchange payments to 1688.com


Save with every purchase

With no commissions, no transfer fees, low transaction fees & competitive foreign exchange rates

Lazada Logo

Lazada Seller Exclusive - Enjoy 30% off all FX transfers this year

Register for a World Account and enjoy 30% off FX rates on all transactions with WorldFirst in 2022. 

To enjoy this offer, insert your Lazada Seller short-code into "Where did you hear about us" when registering online.

*Full terms and conditions apply


What is 1688.com?

1688.com is China's leading online B2B marketplace for businesses dealing with wholesale, sourcing and dropshipping.

Facts about 1688.com:

  • 120 million registered users
  • 10 million suppliers
  • 1700 sub-categories

What is 1688 KJB payment solution?

Cross-border Pay (跨境宝/KJB)* is a payment service provided by 1688.com and Ant Group. It is a one-stop cross border payment solution for international 1688 buyers outside of mainland China.  

How to use Cross-border Pay (跨境宝 /KJB):

  1. Register for and activate Alipay Business account
  2. Register for a World Account with WorldFirst
  3. Add funds into your WorldFirst currency accounts and make a transfer into your Alipay Business account
  4. Link your World Account and Alipay Business account to pay suppliers on 1688.com via Cross-border Pay (跨境宝 /KJB)

*This payment solution is applicable to registered companies in Singapore, Malaysia, Thailand, Australia, Hong Kong, Macau, Taiwan, Virgin Island British only. 

Reach us to learn more

Why source from 1688.com?


Competitive pricing

  • Up to 15% cheaper than sourcing from other B2B sourcing platforms and marketplaces
Marketplace sellers icon

Marketplace support

  • Support global selling on Lazada, Shopee, Amazon and AliExpress 
  • Orders can be delivered directly to multiple major marketplaces' warehouses in China
  • Alternatively, work with logistic companies that support international delivery 
Change is the only constant icon

Wide selection of products

  • Comprehensive coverage of the suppliers on 1688.com
  • Reach out directly to factories to discuss product requirements 
  • Widely support OEM model

An international buyer’s recipe for success


"Love the Kuajingbao (KJB) feature, saved all my hassles looking for a payment agent every time. Enjoyed correspondence with WorldFirst team as well with every queries always well clarified."

Jimmy Tan

Amazon seller


"Ever since my company used WorldFirst and KJB, our procurement process has improved in terms of efficiency and cost. Stable platform, transparent pricing. Highly recommended!"


Founder of Masoglobal

Beginner's guide in using 1688.com


Step-by-step guide for International Buyers

Purchasing on 1688.com outside of China does not need to be complex. Download our step-by-step guide for international buyers.

Download our guide
Ultimate Guide to sourcing 1688.com

If you’re a wholesaler, brand owner, e-commerce merchant, drop shipper or sourcing agent looking to save on your product purchasing costs, download our comprehensive guide to find out how to source like a pro on 1688.com.

Get your Ultimate Guide to Sourcing on 1688.com