Reverse logisticsThird-party logistics service providers have become an integral part of many businesses. They handle the in-betweens of your supply chain process, along with your last-mile deliveries, and help save you time and costs while allowing you to focus on other aspects of your business. Not all of them offer reverse logistics, however.

With online shopping becoming increasingly popular, and therefore competitive, any opportunity to stand out will provide an advantage. When consumers are researching a company, what often sets one brand apart from another are the reviews, which are closely related to customer service and ease of transaction.

In the digital age, it’s easier than ever to search for a brand or product and return dozens, if not hundreds of reviews from websites such as Seedly and Google Reviews, not to mention the company’s Facebook page and blog posts. And, quite often, negative reviews stem from shipping delays, a poor quality product and lacklustre customer service.

This is where reverse logistics can come in.

What are reverse logistics?

In basic terms, reverse logistics refers to the ‘reversing’ of any portion of the logistics process. Imagine that a retailer makes an order from a factory in China to their central warehouse in the USA. These products then need to be delivered to bricks-and-mortar stores, which may fulfil online orders to consumers. They may also be shipped directly from the warehouse to the customer. Any returns back up the chain are covered by the term reverse logistics.

Most reverse logistics scenarios relate to the final transaction in this chain, with examples including post-sale refunds or warranty periods. The recall of defective products is also included here, as is the collection of products at the end of their life cycle for recycling or disposal.

Beneath a seamless reverse logistics transaction is a complicated maze of fulfilment partners and processes, especially if you run an international business. Who pays the return postage to get the product back to base, especially from a different country? (Hint: If it’s you, customers will react more favourably as it builds trust, and it will give you an edge over the competition.)

While you need to ensure the process is easy for the consumer, you should also consider your strategy for returned items. If a customer returns a damaged piece of clothing for example, or something in the wrong size, where does it end up? Will it be repaired, destroyed or placed back in your inventory?

The reverse logistics process can run from the end consumer all the way back to the original supplier.Reverse logistics process

What are the advantages of reverse logistics?

According to a survey of almost 7,688 consumers in the USA, free returns are an important consideration when purchasing online, rating highly with 76% of respondents. Easy returns, too, reduce the barrier to purchase and offer an advantage over other online sellers who have a lengthy or difficult returns process.

An easy returns process builds trust, since it shows that the company backs its product, and it provides a positive after-sale experience. Therefore, a well-planned reverse logistics strategy may enhance a company’s reputation, allowing it to differentiate itself from its competitors.

How can I improve my reverse logistics?

As one of the most trusted courier services in Singapore, DHL Express helps with your shipment’s return by allowing you to create a return label for your customers, free of charge. While your main air waybill will take care of the door-to-door delivery, DHL Express’s return air waybill can be printed and placed within your parcel or document as well.

If the customer decides to return a purchase, they simply need to call DHL’s customer service specialists to arrange a collection.

This article was written in partnership with DHL Express and originally appeared here.

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About DHL Express

DHL Express is an international courier service in Singapore that provides a customised door-to-door logistics solution for businesses and end customers. No matter how big or small your shipments are, their team of certified international specialists will be there round the clock, serving you with passion, speed and a positive can-do attitude.