{"id":45626,"date":"2026-05-15T10:34:53","date_gmt":"2026-05-15T10:34:53","guid":{"rendered":"https:\/\/www.worldfirst.com\/latam\/?page_id=45626"},"modified":"2026-05-15T10:39:35","modified_gmt":"2026-05-15T10:39:35","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.worldfirst.com\/latam\/privacy-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"45626\" class=\"elementor elementor-45626\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fe83da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fe83da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c628994\" data-id=\"c628994\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b252989 elementor-widget elementor-widget-heading\" data-id=\"b252989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17175ad elementor-widget elementor-widget-heading\" data-id=\"17175ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Overview<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-492f87d elementor-widget elementor-widget-text-editor\" data-id=\"492f87d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>At WorldFirst (Singapore) Merchant Services Pte. Ltd. (\u201c<strong>WorldFirst MS<\/strong>\u201d), we pride ourselves on maintaining the highest level of security, transparency and integrity in our work, and recognise the importance of protecting and respecting your personal data.<\/p><p>To provide you with our services we need to know things about you. We will only collect information we need to provide you with the services you have requested or as permitted by applicable law. We will always handle your information with the utmost care.<\/p><p>Any information we receive about you will be subject to strict controls to minimise the risk of misuse \u2013 including unauthorised access to, or disclosure of, your personal data. This Privacy Policy applies to information that WorldFirst MS may collect about visitors to its website (even if you do not become a customer), companies and individuals who register for its services, and continue using its services, and any other person who contacts WorldFirst MS over the telephone or in writing. <strong>By accessing our website, registering for our services, using our services, and\/or by your provision of information to us, you are consenting to our collection, use and disclosure of personal data as described within this Privacy Policy. <\/strong><\/p><p>Please read this Privacy Policy carefully, together with our <a href=\"https:\/\/render.worldfirst.com\/p\/c\/180021490000000255\/index.html?agreementId=BP00100015&amp;env=prod\">General Terms and Conditions<\/a>, <a href=\"https:\/\/www.worldfirst.com\/en-hk\/disclaimer-policies\/cookies\/\">Cookies Policy<\/a> and any other documents referred to within or provided to you when you sign up to our services or from time to time as you use our services. For the purpose of this Privacy Policy, the term \u201c<strong>personal data<\/strong>\u201d (in the context of the Personal Data Protection Act 2012 of Singapore (the \u201c<strong>PDPA<\/strong>\u201d)) means data, whether true or not, about an individual who can be identified (a) from that data; or (b) from that data and other information to which we have or are likely to have access. It does not include anonymous data or any data which cannot be linked back to you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa854e6 elementor-widget elementor-widget-heading\" data-id=\"fa854e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Who we are<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5041dc elementor-widget elementor-widget-text-editor\" data-id=\"d5041dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are WorldFirst (Singapore) Merchant Services Pte. Ltd. (referred to in this Privacy Policy as \u201cWorldFirst MS\u201d, \u201c<strong>we<\/strong>\u201d, \u201c<strong>us<\/strong>\u201d or \u201c<strong>our<\/strong>\u201d) with our company address: 128 Beach Road, #20-01, Guoco Midtown Office, Singapore 189773.<\/p><p>WorldFirst MS acts as the the \u201corganization\u201d (in the context of the PDPA) of your personal data for the activities described in this Privacy Policy. That means WorldFirst MS is the legal entity deciding why and how your personal data is collected and used.<\/p><p>If you would like to know more about any of the terms of this Privacy Policy, please contact our Privacy Office (please see <strong>Section 13<\/strong> below) so that we can help you with any questions or concerns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b7ba6 elementor-widget elementor-widget-heading\" data-id=\"a8b7ba6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. What information do we collect? And how do we collect it?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486520f elementor-widget elementor-widget-text-editor\" data-id=\"486520f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Information you provide to us <\/strong><\/h4><p>To open an account or use WorldFirst MS services, you will be asked to provide identifying information about yourself (e.g. name, address, contact details like email or phone number, date of birth) and your company (together, \u201c<strong>Account Information<\/strong>\u201d), together with documents to verify the information provided \u2013 such as, proof of identification such as identity card or passport details, proof of address, biometric information such as your facial image or voiceprint details, information about your employment, source of wealth and source of funds such as copies of your proof of income and business registration information (together, \u201c<strong>Identification Information<\/strong>\u201d). You will also be asked to provide \u201c<strong>Profile Information<\/strong>\u201d including your username and password.<\/p><p>In order to make payments, you will be asked to provide the information required to facilitate the payment \u2013 e.g. Payer\/payee Information (see below) and certain Transaction Information (see below) \u2013 in particular, bank account details and source of funds.<\/p><p>Through the course of our business relationship, we may ask for additional evidence in order for us to comply with our legal obligations \u2013 e.g. anti-money laundering regulations. These can include, but are not limited to, documents required to verify any information provided or evidence of source of funds (\u201c<strong>KYB\/AML Information<\/strong>\u201d).<\/p><h4><strong>Information we collect and generate when you use our website and services<\/strong><\/h4><p>Our website uses cookies to provide you with a better experience on our website, for fraud prevention and to provide internet-based advertisements such as banner advertisements on our website. For detailed information on the cookies we use and the purposes for which we use them, please see our full <a href=\"https:\/\/www.worldfirst.com\/en-hk\/disclaimer-policies\/cookies\/\">Cookies Policy<\/a>.<\/p><p>The WorldFirst MS user community participants will have their sessions recorded to allow us to capture the feedback to improve our services and help with the development of new products.<\/p><p>For the detection and prevention of fraud and cyber-crime, we will collect information, including session, device and IP address (\u201c<strong>Device Information<\/strong>\u201d) to help ascertain the legitimacy of the account login. We will also collect information about your activities on and use of our website including, for example, browser history, product engagement, IP address or other unique identifiers, and other information regarding your interaction with our website and our advertisements (\u201c<strong>Usage Information<\/strong>\u201d).<\/p><p>For the purposes of risk control and development of new products and value-added services, we may conduct data analysis based on your usage of our services, and generate information about your preferences and risk scores\/tags (\u201c<strong>User Portrait<\/strong>\u201d).<\/p><h4><strong>Public information<\/strong><\/h4><p>For non-registered users, where permitted under applicable law, we may contact you using publicly available information or information from third parties (i.e., name and contact details), which you have consented to being shared, to let you know about products that could be relevant for your business. Such third party sources include, for example, social media platforms, company registration lists, and telephone and other publicly available directories.<\/p><h4><strong>Transactional information<\/strong><\/h4><p>Once your account is fully set up and you begin to transact with us we will collect, process and store your WorldFirst MS financial and transactional information. This information includes the amount, currency, type of transaction, source of funds, exchange rate, recipient name and bank details (together, \u201c<strong>Transaction Information<\/strong>\u201d). Such information may come from other banks and payment institutions.<\/p><h4><strong>Information about you that we receive from third parties (\u201cThird-party Information\u201d)<\/strong><\/h4><p>To protect ourselves and our customers against fraud, we verify the information you provide (e.g., the KYB \/ AML Information) with anti-fraud agencies, electronic identity verification services, government registries and other sources of public records. In the course of verification, we receive and process information about you from such services. It may include the collection of biometric information (via facial recognition technologies) used for real identity verification and authentication purposes.<\/p><p>Information may also be collected from our affiliates, credit reference agencies and risk analysis service providers, such as credit reports and risk scores\/tags.<\/p><p>To facilitate the payment and\/or other value-added services provided to you, we will collect information about you or your company from our business partners (e.g. the e-commerce platforms or financial service providers designated by you).<\/p><h4><strong>Communications<\/strong><\/h4><p>All calls (including video calls) are recorded and correspondence retained for the purposes of quality control, security and training, as evidence of transactions and to fulfill regulation requirements. Any information you disclose to us will be held on these recordings in compliance with applicable law (\u201c<strong>Call Recording Information<\/strong>\u201d).<\/p><h4><strong>Individuals who are not registered users of WorldFirst MS<\/strong><\/h4><ul><li>Connected parties<\/li><\/ul><p>WorldFirst MS will collect information about connected parties to a WorldFirst MS client during the course of the business relationship from the client to comply with our legal obligations \u2013 e.g. directors, shareholders, ultimate beneficiary owners, and\/or suppliers of a WorldFirst MS client (\u201c<strong>Connected Party Information<\/strong>\u201d). Where customers provide this information, they are responsible for bringing this Privacy Policy to the attention of the individuals concerned.<\/p><ul><li>Payers and payees<\/li><\/ul><p>WorldFirst MS will collect information required to be able to send a payment to an individual or collect a payment from an individual, who may not be a WorldFirst MS client. This may include name, contact details and bank account details that are required to process the payment (\u201c<strong>Payer\/payee Information<\/strong>\u201d).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35eb9fb elementor-widget elementor-widget-heading\" data-id=\"35eb9fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. What do we use your information for?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc36b42 elementor-widget elementor-widget-text-editor\" data-id=\"dc36b42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The purposes for which we process your personal data include:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf8c91 elementor-widget elementor-widget-html\" data-id=\"1bf8c91\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style type=\"text\/css\">\r\n.tg  {border-collapse:collapse;border-spacing:0;}\r\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:default, sans-serif;font-size:14px;\r\n  overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:default, sans-serif;font-size:14px;\r\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg .tg-amwm{font-weight:bold;text-align:center;vertical-align:top}\r\n.tg .tg-0lax{text-align:left;vertical-align:top}\r\n<\/style>\r\n<table class=\"tg\"><thead>\r\n  <tr>\r\n    <th class=\"tg-amwm\">   <br>Category of Personal Data<br>   <br>    <\/th>\r\n    <th class=\"tg-amwm\">   <br>Purpose of Processing   <\/th>\r\n  <\/tr><\/thead>\r\n<tbody>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>All personal data in <span style=\"font-weight:bold\">Section 3<\/span> above other than Usage Information, User Portrait, Payer\/payee   Information and Device Information   <\/td>\r\n    <td class=\"tg-0lax\">   <br><span style=\"font-weight:bold\">Registration and Administration:<\/span> We use your personal data to enable you to register with us. Once   you have an account with us we will use your personal data to contact you and   to reply to any queries or requests. We will use your personal data in the   administration of your account, which includes us contacting you in order to   update your account details (this assists with keeping our records up to date   or in order), to notify you of changes or improvements to our products or   services that may affect our service to you, or to send you notices and   disclosures as required by law \u2013 you cannot opt-out of the receipt of these   service messages.   <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>All personal data in <span style=\"font-weight:bold\">Section 3<\/span> above other than Usage Information and Device   Information   <\/td>\r\n    <td class=\"tg-0lax\">   <br><span style=\"font-weight:bold\">Provide Payment Services:<\/span> We use your personal data in order to supply our products and   services to you, including, enabling transactions and facilitating payments,   and to meet our contractual obligations to you. This will include the sharing   of your personal data with other financial institutions, including banks,   money service operators and payment service providers, to manage risk and   meet their legal and regulatory obligations, such as conducting verification   checks on payers, payees and transactions (see Section 5 below).   <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>Account Information, Identification Information,   Profile Information, KYB\/ AML Information, User Portrait, Transaction   Information, Third-party Information, Connected Party Information   <\/td>\r\n    <td class=\"tg-0lax\">   <br><span style=\"font-weight:bold\">Provide Value Added Services:<\/span> We cooperate with various business partners to offer value-added   services for our clients, including but not limited to assisting your   applications to open and manage a store on certain e-commerce market places   or for financial products provided by our business partners. With your   specific authorisation, we will share your personal data with trusted   business partners designated by you.    <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>Usage Information, Device Information, User   Portrait   <\/td>\r\n    <td class=\"tg-0lax\">   <br><span style=\"font-weight:bold\">Improve Our Products and Services:<\/span> To understand our customers\u2019 actions, behaviours, preferences, transactions,   expectations, and feedback in order to improve our products and services,   develop new products and services, including to design   financial services or related products for your use, and to improve the relevance of offers of products and services by us.   <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>Account Information, Profile Information,   Identification Information, KYB\/AML Information, User Portrait, Payer\/payee   Information, Transaction Information, Third-party Information   <\/td>\r\n    <td class=\"tg-0lax\">   <br><span style=\"font-weight:bold\">Prevention and Detection of Crime:<\/span> We are subject to strict anti-money laundering and counter-terrorist   financing regulations which require us to undertake due diligence on our   customers and their beneficiaries. This may include the conduct of soft   searches through an identity-referencing agency and through other sources of   information and the use of scoring methods to identify risk and to verify   identity. These activities may involve the use of electronic verification   tools (such as, facial recognition technologies) and the collection of biometric   data. It may also include the sharing of personal data with police, law   enforcement, tax authorities or other government and fraud prevention   agencies.   <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>Name and contact details, User Portrait   <\/td>\r\n    <td class=\"tg-0lax\">   <br><span style=\"font-weight:bold\">Direct Marketing:<\/span> We may use your information to keep you up   to date concerning WorldFirst MS Group Companies\u2019 products and services, tell you   about new products\/ services or to ask about your experience with us. We may provide   you with personalised advertising, to show you products and services that may   be of interest to you or your business. You can opt-out from direct marketing   or adjust   your personal preferences at any time. The classes   of services, products and subjects that may be marketed include money   services, payment services, financial services, foreign exchange services,   reward programmes, loyalty programmes, privileges, co-branding programmes and   promotions for related products and services.   <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>Call Recording Information   <\/td>\r\n    <td class=\"tg-0lax\">   <br><span style=\"font-weight:bold\">Monitoring:<\/span> We record all our telephone, audio and video calls for quality   control, security and training purposes, e.g., to assess the quality of our   customer services and to provide staff training.   <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>All personal data in <span style=\"font-weight:bold\">Section 3<\/span> above   <\/td>\r\n    <td class=\"tg-0lax\">   <br>To defend and enforce our rights including, against legal claims that   involve us or other WorldFirst MS Group companies, to manage regulatory matters,   investigations, data breaches, and\/or data subject requests, and to administer   our business (including for legal, internal and external reporting and   accounting purposes), including reporting and accounting within the WorldFirst MS Group Companies.   <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>All personal data in <span style=\"font-weight:bold\">Section 3<\/span> above   <\/td>\r\n    <td class=\"tg-0lax\">   <br>To enable any   due diligence and other appraisals or evaluations for any actual or proposed   merger, acquisition, financing transaction or joint venture contemplated by   us or any WorldFirst MS Group   Company.   <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>All personal data in <span style=\"font-weight:bold\">Section 3<\/span> above   <\/td>\r\n    <td class=\"tg-0lax\">   <br>To enable analysis   within the WorldFirst MS Group   Companies in relation to any of the above purposes.   <\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-0lax\">   <br>Designated information   <\/td>\r\n    <td class=\"tg-0lax\">   <br>With your instruction   or consent from time to time, to share your personal data with third parties   as independent controllers for the third party\u2019s own use.    <\/td>\r\n  <\/tr>\r\n<\/tbody><\/table>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1cc552 elementor-widget elementor-widget-heading\" data-id=\"a1cc552\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Who do we share your data with?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c202bc elementor-widget elementor-widget-text-editor\" data-id=\"2c202bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We will only share your personal data with other companies in accordance with applicable data protection laws.<\/p><p><strong>\u00a0<\/strong><\/p><h4><strong>WorldFirst MS Companies<\/strong><\/h4><p>\u201c<strong>WorldFirst MS\u00a0Group Companies<\/strong>\u201d refer to the companies owned (whether partially or wholly) by Ant Group, including but not limited to the companies listed below:<\/p><ul><li>World First UK Ltd (UK)<\/li><li>World First Netherlands B.V. (EU)<\/li><li>World First Pty Ltd (Australia)<\/li><li>World First Asia PTE Ltd (Singapore)<\/li><li>World First Japan K.K (Japan)<\/li><li>World First Asia Limited (China &#8211; Hong Kong)<\/li><li>WorldFirst Digital Technology Pte. Ltd (Singapore)<\/li><\/ul><p>These <strong>WorldFirst MS<\/strong> Group Companies will access and process your personal data categories included in <strong>Section 3<\/strong> to assist in the provision of services to you including, for back-up purposes, to assist with compliance and anti-money laundering activities and for internal audit and risk control purposes. However, the way information is accessed, processed and transmitted and our level of security remains consistent across <strong>WorldFirst MS<\/strong> Group Companies.<\/p><p><strong>\u00a0<\/strong><\/p><h4><strong>Banking Partners<\/strong><\/h4><p><strong>WorldFirst MS<\/strong> uses various banking partners around the world to ensure your payment can get to where it needs to go as quickly as possible. When you transact with <strong>WorldFirst MS<\/strong>, we will need to share your personal data with payment providers or banking partners, including those located outside of Singapore, such as intermediary or beneficiary banks \u2013 e.g. if you ask us to make a USD payment to China, the funds may be cleared through an intermediary bank in the United States before reaching China.<\/p><p>For transparency, verification and legal requirements, we are required to include certain information on the payment which could include: Account Information, Payer\/payee Information, Identification Information, KYB\/AML Information and Connected Party Information.<\/p><p>In addition, where you use the services of a banking partner of ours, and\/or a banking partner requests us to provide certain data about you according to your authorisation, we may share your personal data with such banking partner to provide the relevant banking services to you.<\/p><p><strong>\u00a0<\/strong><\/p><h4><strong>Trusted Partners<\/strong><\/h4><p>We work with certain platforms, that refer merchants and participants to the services and platforms provided by us. If one of our trusted partners introduced you to us, we may provide them with your personal data that is necessary to fulfil our contractual obligations with the partner.<\/p><p>We may also cooperate with trusted partners to provide value-added services for you. Such value-added services may include, without limitation to, helping you to open and manage a store on designated e-commerce platform, or assisting your application for financial services provided by our trusted partners. We may share your personal data to such trusted partners, in order for them to evaluate and determine whether you are suitable for their services, and help detect and prevent fraud, money laundering and other criminal or abusive behaviour. We require trusted partners to undertake a strict confidentiality obligation and not to use your data that we share with them for any other purposes. We would also require trusted partners to adopt sufficient technical security measures to protect your data.<\/p><p>Additionally, we may share your contact details with a trusted partner for their direct marketing purposes if you have provided us with consent as required under applicable law. You may opt-out from direct marketing or adjust your personal preferences at any time.<\/p><p><strong>\u00a0<\/strong><\/p><h4><strong>Advertising Providers<\/strong><\/h4><p>We may share personal data with companies that help us with our marketing efforts, including social media platforms, advertising networks, and AdTech companies. This allows us to serve interest-based advertisements that may be more relevant to you.<\/p><h4><strong>Contractors, Professional Advisors and Service Providers<\/strong><\/h4><p>We may share any personal data identified in <strong>Section 3<\/strong> above with our contractors, professional advisers and third party service providers who provide administrative, customer support, telecommunication, computing, remittance, background checks, web hosting, marketing and advertising services, audit and compliance, identity authentication, or other services to us in connection with the operation or maintenance of our products and services.\u00a0 We may also share your personal data with vendors to help detect and protect against fraud or data security vulnerabilities.<\/p><p><strong>\u00a0<\/strong><\/p><h4><strong>Regulators and law enforcement agencies<\/strong><\/h4><p>We may share your personal data as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. This may include all personal data identified in <strong>Section 3<\/strong> above.<\/p><h4><strong>Other Parties<\/strong><\/h4><p>We may share your personal data with actual or proposed entities involved in any merger, acquisition, corporate reorganisation or financing, or similar transaction with us, including in the event of the sale of all or part of our assets. All personal data categories included in <strong>Section 3<\/strong> may be disclosed on a need-to-know basis depending on our business needs and the type of corporate transaction.<\/p><p>Also, we may share your information with any person acting on your behalf provided that you have given us the permission to do so.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e7b90 elementor-widget elementor-widget-heading\" data-id=\"08e7b90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Transfer of your personal data outside of Singapore<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf33e7 elementor-widget elementor-widget-text-editor\" data-id=\"9bf33e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our operations are supported by a network of computers, servers and other infrastructure and information technology, including third party service providers \u2013 as identified in <strong>Section 5<\/strong> above. Some of these are established in countries and regions outside of Singapore. Your personal data identified in <strong>Section 3<\/strong> above, are transferred outside of Singapore as permitted by applicable data protection and privacy laws and regulations, including but not limited to the following countries and regions: Australia, Japan, the Netherlands, the United Kingdom, the United States, Hong Kong and mainland of China and Malaysia.<\/p><p>The laws and privacy regulations of each country \/ region may differ from Singapore. Where we share or transfer your data outside of Singapore, we will ensure that the recipient is based in a country or region with adequate data protections under local laws, or that we otherwise impose contractual obligations or require the recipient to be certified with a framework of protection deemed suitable by WorldFirst MS.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c64eb elementor-widget elementor-widget-heading\" data-id=\"33c64eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. How long do we keep your personal data for?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5288215 elementor-widget elementor-widget-text-editor\" data-id=\"5288215\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WorldFirst MS will only retain your personal data for as long as is necessary for the purposes for which we have collected your personal data and will not hold or process your personal data for any longer than we are legally permitted to. The criteria used to determine the appropriate retention periods include:<\/p><ul><li>Regulatory requirements WorldFirst MS is subject to<\/li><li>Limitation periods and whether legal claims may be brought against WorldFirst MS<\/li><li>Necessity of information to provide our service to our customers or otherwise for the purposes of collection that we notified you<\/li><li>The types of personal data being processed<\/li><li>The legal basis for processing your personal data \u2013 e.g. consent<\/li><\/ul><p>Information about connected parties and beneficiaries, which may not belong to a WorldFirst MS client, are stored for a period to comply with applicable legal requirements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a838c1 elementor-widget elementor-widget-heading\" data-id=\"3a838c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Direct marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-903e6e4 elementor-widget elementor-widget-text-editor\" data-id=\"903e6e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether you are a registered WorldFirst MS user or a visitor to our website, WorldFirst MS Group Companies may, with your consent, use your personal data to perform direct marketing activities to keep you updated about our products, market or exchange rates and market updates.<\/p><p>We will seek your consent for direct marketing activities in accordance with applicable law.<\/p><p>If you change your mind on which communications you would like to receive or how you would like to receive them or you decide that you do not wish to receive direct marketing communications, you can unsubscribe at any time by:<\/p><ul><li>if you are a registered user, managing your preferences through the World First Online trading platform; or<\/li><li>clicking the link to unsubscribe at the bottom of any direct marketing email that you receive.<\/li><\/ul><p>You will not miss any service we provide by not choosing to receive marketing from us and you can change your mind whenever you like as often as you like.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41dd082 elementor-widget elementor-widget-heading\" data-id=\"41dd082\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. What are your rights?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94af653 elementor-widget elementor-widget-text-editor\" data-id=\"94af653\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You have certain rights in respect of your personal data as outlined below:<\/p><ul><li>to ask for a copy of the information WorldFirst MS holds about you;<\/li><li>to ask for information that WorldFirst MS holds about you to be corrected or updated without charge; and<\/li><li>object to direct marketing (see <strong>Section 8<\/strong> above).<\/li><\/ul><p>If you would like to exercise any of the above rights, please contact our Privacy Office by emailing <a href=\"mailto:privacy@worldfirst.com\">privacy@worldfirst.com<\/a> or writing to the address below and we will respond to your request.<\/p><p style=\"padding-left: 40px;\"><strong>Address of WorldFirst MS<\/strong><\/p><p style=\"padding-left: 40px;\">Privacy Office<br \/>128 Beach Road<\/p><p style=\"padding-left: 40px;\">#20-01, Guoco Midtown Office<\/p><p style=\"padding-left: 40px;\">Singapore 189773<\/p><p>However, please note that the above rights are not absolute and may be subject to limitations. Where we are legally permitted to, we may decline your request in full or in part, but we may provide an explanation with the response.<\/p><p>As necessary we will request you to provide proof of identity and to provide sufficient information to enable us to locate relevant information and verify that the person making the request is entitled to do so.<\/p><p>Non-registered users (e.g. website users, connected parties and payers\/payees) have the same rights as any registered users and may contact WorldFirst MS to request for any of the above.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3ebc1 elementor-widget elementor-widget-heading\" data-id=\"4b3ebc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Security of personal data<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7224a77 elementor-widget elementor-widget-text-editor\" data-id=\"7224a77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We store all data electronically and physically in a manner aimed at securing and protecting the data\u2019s confidentiality, integrity and availability. Data is stored on servers which are protected by actively maintained firewalls. We make use of up-to-date anti-virus software and our servers have restricted access.<\/p><p>If you provide paper-based documentation for the purpose of identity verification these will be stored electronically and the original will be destroyed securely or returned to you.<\/p><p>Transmission of data on the internet can never be completely secure. We do not and cannot guarantee the security of information collected or transmitted electronically however, we take reasonable care to safeguard your personal data.<\/p><p>If you suspect any unauthorised use of or access to your account or information, please contact us immediately.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81306b5 elementor-widget elementor-widget-heading\" data-id=\"81306b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11.\tWhat if I am unhappy?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e717ea5 elementor-widget elementor-widget-text-editor\" data-id=\"e717ea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If at any time you are not happy with how we handle your personal data, you can make a complaint to us.<\/p><p>We would really like the opportunity to set things right with you, but you also have the right to raise any data protection concerns directly with a data protection authority, including the Personal Data Protection Commission of Singapore.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a656b elementor-widget elementor-widget-heading\" data-id=\"c7a656b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12.\tExternal links<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea454e0 elementor-widget elementor-widget-text-editor\" data-id=\"ea454e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our website may contain links to other third-party websites, which may have privacy policies\/statements that differ from our own. We are not responsible for the activities and practices that take place on these websites.<\/p><p>Accordingly, we recommend that you review the privacy policies\/statements posted on any website that you may access through our website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe3040b elementor-widget elementor-widget-heading\" data-id=\"fe3040b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13.\tContact us<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90ef82 elementor-widget elementor-widget-text-editor\" data-id=\"f90ef82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you would like to get in contact with us, please contact our Privacy Office by sending an email to <a href=\"mailto:privacy@worldfirst.com\">privacy@worldfirst.com<\/a> or by writing to the address below.<\/p><p style=\"padding-left: 40px;\"><strong>Address of WorldFirst MS<\/strong><\/p><p style=\"padding-left: 40px;\">Privacy Office128 Beach Road<\/p><p style=\"padding-left: 40px;\">#20-01, Guoco Midtown Office<\/p><p style=\"padding-left: 40px;\">Singapore 189773<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc51fb elementor-widget elementor-widget-heading\" data-id=\"1bc51fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14.\tChanges to our Privacy Policy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddba3f7 elementor-widget elementor-widget-text-editor\" data-id=\"ddba3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We may change, amend or revise this Privacy Policy from time to time including, for example, in response to changing legal, technical or business developments. You can view the latest version of this Privacy Policy on our website at any time and you are encouraged and responsible for consulting the latest version of this Privacy Policy before making use of the services referenced in this Privacy Policy.<\/p><p>Once posted on our website the new Privacy Policy will become immediately effective. <strong>By continuing to access our website, register for our services, use our services, and\/or by your provision of information to us, you are consenting to our collection, use and disclosure of personal data as described within the new Privacy Policy.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy 1. Overview At WorldFirst (Singapore) Merchant Services Pte. Ltd. (\u201cWorldFirst MS\u201d), we pride ourselves on maintaining the highest level of security, transparency and integrity in our work, and recognise the importance of protecting and respecting your personal data. To provide you with our services we need to know things about you. 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