Amazon Prime is a subscription service which gives members exclusive benefits such as faster delivery, shopping deals and streaming services.
One of Amazon’s largest sales days is Prime Day, where members are privy to special discounts for one day only. In 2018 this event took place July 16-17.
HOW MUCH DOES AMAZON PRIME COST?
Amazon Prime costs $119 USD for an annual membership or $12.99 for a monthly subscription. Students can also access a cheaper membership of $59 p/a or $6.49 p/m.
WHY IS AMAZON PRIME IMPORTANT FOR SELLERS?
Customers love Prime because they want their products delivered yesterday! Many shoppers will filter their searches by Prime, so if you can’t offer this service you will be lowering your chance of winning the buy box. Prime Day is also one of the largest sales days of the year, participating in this event can really impact your success for the year.
The best way to be granted Prime status is to use FBA as your fulfilment service.
AMAZON AND WORLDFIRST
WorldFirst can open local currency receiving accounts for the countries you’re selling in. These accounts can be added to Amazon Seller Central and means you’ll be able to receive better exchange rates when repatriating your international Amazon sales revenue and make transfers at times that suit you.