{"id":27634,"date":"2021-10-26T07:33:36","date_gmt":"2021-10-26T07:33:36","guid":{"rendered":"https:\/\/www.worldfirst.com\/au\/?p=27634"},"modified":"2024-05-11T05:04:30","modified_gmt":"2024-05-11T05:04:30","slug":"keababies","status":"publish","type":"post","link":"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/keababies\/","title":{"rendered":"No baby steps for KeaBabies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27634\" class=\"elementor elementor-27634\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5cb87a e-flex e-con-boxed e-con\" data-id=\"6c5cb87a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7ea808 elementor-widget elementor-widget-text-editor\" data-id=\"3d7ea808\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/\">Home<\/a>\u00a0 &gt;\u00a0 <a class=\"x-crumbs-link\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/\">Guides to grow your business<\/a><i class=\"x-icon\" aria-hidden=\"true\" data-x-icon-l=\"\uf105\"><\/i>\u00a0 &gt;\u00a0 <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/\">Customer stories<\/a><\/p><div class=\"x-row x-container max width e7057-e53 m5g1-1 m5g1-3 m5g1-4 m5g1-6 m5g1-c m5g1-j wf-card-three-img-top-noauthor flex-nowrap-box\"><div class=\"x-row-inner\"><div class=\"x-col e7057-e54 m5g1-r m5g1-u m5g1-v m5g1-y m5g1-z m5g1-10\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68a07aba e-flex e-con-boxed e-con\" data-id=\"68a07aba\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b2ec905 e-flex e-con-boxed e-con\" data-id=\"2b2ec905\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4dbce6 elementor-widget elementor-widget-text-editor\" data-id=\"c4dbce6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"x-text x-content e7014-e7 m5eu-16 m5eu-17 m5eu-18 m5eu-19 m5eu-1a m5eu-1b m5eu-1c\"><h3 style=\"text-align: center;\">No baby steps for global business KeaBabies<\/h3><\/div><h3 class=\"x-text x-content e7014-e8 m5eu-16 m5eu-18 m5eu-1b m5eu-1c m5eu-1d m5eu-1e m5eu-1f m5eu-1g m5eu-1h\" style=\"text-align: center;\">\u00a0<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11675c00 e-flex e-con-boxed e-con\" data-id=\"11675c00\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c95e6 elementor-widget elementor-widget-text-editor\" data-id=\"31c95e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"x-row x-container max width e7014-e5 m5eu-2 m5eu-3 m5eu-5 m5eu-6 m5eu-7 m5eu-8 m5eu-g m5eu-h wf-banner\"><div class=\"x-row-inner\"><div class=\"x-col e7014-e6 m5eu-q m5eu-r m5eu-u m5eu-v m5eu-w m5eu-x m5eu-y\"><div class=\"x-text x-content e7014-e8 m5eu-16 m5eu-18 m5eu-1b m5eu-1c m5eu-1d m5eu-1e m5eu-1f m5eu-1g m5eu-1h\"><p style=\"text-align: center;\">Since launching in 2017, the Singapore-based maternity and baby brand has reached over two million customers worldwide. Here&#8217;s how founder Jane Neo and her partner Ivan Ong have achieved this stratospheric growth.<\/p><\/div><\/div><\/div><\/div><div class=\"x-row e7014-e9 m5eu-2 m5eu-3 m5eu-5 m5eu-8 m5eu-9 m5eu-a m5eu-b m5eu-g m5eu-i\"><div class=\"x-row-inner\"><div class=\"x-col e7014-e10 m5eu-q m5eu-r m5eu-s m5eu-t m5eu-u m5eu-x\" style=\"text-align: center;\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d88052 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"63d88052\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"454\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073205318-768x454.png\" class=\"attachment-medium_large size-medium_large wp-image-27635\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073205318-768x454.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073205318-300x177.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073205318.png 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40d429d9 e-flex e-con-boxed e-con\" data-id=\"40d429d9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141247f6 elementor-widget elementor-widget-text-editor\" data-id=\"141247f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Maternity and baby brand\u00a0<a href=\"https:\/\/keababies.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">KeaBabies<\/a>\u00a0may only have launched five years ago, but the Singapore-based online business has seen stratospheric sales and growth in a short time, achieving milestone after milestone. In 2021, they reached two million customers worldwide. The eCommerce company has consistently hit revenue targets, pulling in US$20 million in sales 2020, despite the pandemic.<\/p><p>KeaBabies has been using WorldFirst since 2018 to pay suppliers overseas and repatriate money from the thirteen countries where their product range is sold.<\/p><p>\u00a0<\/p><h4>How it all began<\/h4><p>Online seller KeaBabies started like many businesses do, by identifying a gap in the market and addressing consumers\u2019 needs. Founder Jane Neo says, \u201ccoming from a struggle to find trusted products for my baby, I wanted to create a far better experience for our customers.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78531bb elementor-widget elementor-widget-image\" data-id=\"78531bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"402\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073508974-768x402.jpg\" class=\"attachment-medium_large size-medium_large wp-image-27637\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073508974-768x402.jpg 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073508974-300x157.jpg 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073508974-1024x536.jpg 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073508974.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca5bc5 elementor-widget elementor-widget-text-editor\" data-id=\"2ca5bc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As new parents, Jane and husband Ivan Ong realised the importance of affordable, functional, high-quality products that would help others like them on their journey. Products for modern parents that were lacking in the market at the time.<\/p><p>\u201cOur customers are modern mums looking to buy affordable but quality stuff for their babies,\u201d says Ivan. Jane took on the task of research, design and product testing and KeaBabies was born. It launched with the\u00a0<a href=\"https:\/\/keababies.com\/collections\/baby-wrap-carriers\" target=\"_blank\" rel=\"noopener noreferrer\">baby wrap carrier<\/a>\u00a0and has since expanded into\u00a0<a href=\"https:\/\/keababies.com\/collections\/pregnancy-maternity\" target=\"_blank\" rel=\"noopener noreferrer\">maternity products<\/a>,\u00a0<a href=\"https:\/\/keababies.com\/collections\/nursery\" target=\"_blank\" rel=\"noopener noreferrer\">nursery accessories<\/a>\u00a0and\u00a0<a href=\"https:\/\/keababies.com\/collections\/baby-care\" target=\"_blank\" rel=\"noopener noreferrer\">babycare<\/a>.<\/p><figure id=\"attachment_1573\" class=\"wp-caption alignright\" aria-describedby=\"caption-attachment-1573\"><figcaption id=\"caption-attachment-1573\" class=\"wp-caption-text\"><\/figcaption><\/figure><p>From its inception, building trust was paramount for the couple. \u201cWe\u2019re thinking long term. We are here to stay, so we put the satisfaction of the visitor above all.\u201d<\/p><p>This means offering a one-year warranty and promising a money back guarantee. They have also created a KeaBabies community on social media that provides parenting advice, activity ideas for kids and giveaways. The brand has also won several awards in the USA, including the National Parenting Product Awards and consistently garners five-star reviews across social media and review websites.<\/p><p>In 2020, it received the notable ISO 9001:2015 accreditation, an international standard dedicated to Quality Management Systems (QMS) as well as GOTS certification, an internationally recognised organic textile standard.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db96ce8 e-flex e-con-boxed e-con\" data-id=\"3db96ce8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25698a3 e-flex e-con-boxed e-con\" data-id=\"25698a3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-336b8a38 elementor-widget elementor-widget-heading\" data-id=\"336b8a38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 02-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">Open a World Account for free<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8814de elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4b8814de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Open 10+ local currency accounts with local account details<\/li><li>Direct CNH payments to 1688.com<\/li><li>Pay suppliers, partners and staff in 40+ currencies and 130+ destinations<\/li><li>Collect secure payments from 100+ marketplaces and payment gateways, including Amazon, AliExpress, Paypal and Shopify<\/li><li>Lock in currency conversion rates for up to 24 months<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180e29c6 elementor-widget elementor-widget-button\" data-id=\"180e29c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portal.worldfirst.com\/register?region=SG\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73c253d e-flex e-con-boxed e-con\" data-id=\"73c253d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b58d52b elementor-widget elementor-widget-text-editor\" data-id=\"b58d52b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><br><\/h3><h3>Online sales strategy<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-443992a e-flex e-con-boxed e-con\" data-id=\"443992a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79865e1 e-con-full e-flex e-con\" data-id=\"79865e1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92c296b elementor-widget elementor-widget-image\" data-id=\"92c296b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"671\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073709641.png\" class=\"attachment-large size-large wp-image-27638\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073709641.png 940w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073709641-300x251.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073709641-768x644.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d8d8a8 e-con-full e-flex e-con\" data-id=\"7d8d8a8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea238e3 elementor-widget elementor-widget-text-editor\" data-id=\"ea238e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The majority of sales come from the USA via Amazon, although the company also sells in online shops and on eCommerce platforms such as Walmart, Target, Kroger and Macy\u2019s. Ivan attributes KeaBabies\u2019 success to being present where customers are, whether that be eCommerce sites, wholesaling website Faire, Google, YouTube or social media.<\/p><p>\u201cE-commerce really exploded,\u201d says Ivan. \u201cOur business doubled last year because COVID accelerated everything. We\u2019re expanding very aggressively.\u201d<\/p><p>Being on Amazon allowed them to expand into other international markets such as Canada, Germany, the UK, France and Italy, which now account for one quarter of total revenue. Last year, the company raked in US$500,000 over two days during Amazon Prime Day.<\/p><p>Selling during a global pandemic has its challenges, however. The biggest headache has been \u201cthe supply chain disruption, which actually causes a lot of shipment delays and supply chain logistics delay\u201d, increasing shipping costs. Prices for shipping containers to import products from China have doubled from a year ago.<\/p><p>KeaBabies is overcoming these delays and costs by \u201cplanning ahead and doing more buffering for lead time for our production.\u201d This involves \u201cmaking sure that we plan everything in advance and pre-book freight containers, and having more third party warehouses in the US and over the world to help us to store backup inventory.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-364ad6d e-flex e-con-boxed e-con\" data-id=\"364ad6d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f29aa2 elementor-widget elementor-widget-text-editor\" data-id=\"5f29aa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>How WorldFirst has helped<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8190951 e-flex e-con-boxed e-con\" data-id=\"8190951\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e675c09 e-con-full e-flex e-con\" data-id=\"e675c09\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfc3ec elementor-widget elementor-widget-image\" data-id=\"bbfc3ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"671\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073836685.png\" class=\"attachment-large size-large wp-image-27639\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073836685.png 940w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073836685-300x251.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240426073836685-768x644.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b38ba7 e-con-full e-flex e-con\" data-id=\"5b38ba7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-884ede8 elementor-widget elementor-widget-text-editor\" data-id=\"884ede8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the current market, volatile exchange rates and costs are the norm. One way WorldFirst mitigates costs for customers is by offering competitive exchange rates and allowing them to maximise their revenue with lower FX costs and transaction fees. For Jane and Ivan, the\u00a0<a href=\"https:\/\/www.worldfirst.com\/nz\/international-payments\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Payments Account<\/a>\u00a0\u201csaves us the transaction fee involved in transferring money from A to B, even transferring money to our suppliers in China, or to anybody in the world.\u201d<\/p><p>The\u00a0<a href=\"https:\/\/www.worldfirst.com\/nz\/international-collections\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Collections Account<\/a>, too, saves them time and money. Says Ivan, \u201cbecause we sell our products in many countries, there is involvement of multi currencies. WoldFirst is able to provide us with all the different virtual bank accounts for the different countries to collect our payments in different currencies all on the one platform.\u201d<\/p><p>As with KeaBabies, which aims to create trust with their customers, trust with their business partners is important to Ivan. One of the reasons they chose WorldFirst for their foreign exchange requirements was because of its Singapore office presence. \u201c[It] makes us feel that we can get hold of the WorldFirst team easier in terms of communication or any requirements that we have and they understand Singapore monetary law regulations.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e3ea374 e-flex e-con-boxed e-con\" data-id=\"6e3ea374\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-387bfce3 e-flex e-con-boxed e-con\" data-id=\"387bfce3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5c0e1 elementor-widget elementor-widget-text-editor\" data-id=\"7d5c0e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Future plans<\/h3><div>\u00a0<\/div><p>With demand for the company\u2019s products reaching up to 5,000 units a day on average, there\u2019s no stopping KeaBabies. Jane and Ivan\u2019s plans for expansion include strengthening their market share in existing regions and opening a flagship store in the USA. Further international expansion is also on the cards, although they\u2019ve found that in Asia, \u201cconsumers\u2019 product preferences were uniquely different from those in the US market.\u201d<\/p><h4>Ultimately, the couple want to create a legacy, where KeaBabies becomes a household name globally, one \u201cthat can be passed on to a trusted someone when we are no longer around.\u201d<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1a3839 elementor-widget elementor-widget-image\" data-id=\"6f1a3839\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"160\" height=\"160\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901.png\" class=\"attachment-large size-large wp-image-26847\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901.png 160w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082638901-150x150.png 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c625e84 elementor-widget elementor-widget-heading\" data-id=\"5c625e84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f08f09 elementor-widget elementor-widget-shortcode\" data-id=\"4f08f09\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"blogs_container\">\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/paul-bennet-group\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240423101252278.jpg\"\n                     alt=\"cover_img\" class=\"cover_img\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/paul-bennet-group\/\">Airshow mastery meets business innovation<\/a>\n                <\/h1>\n                <p>With a career spanning over two decades, Paul Bennett has flown from the shipyard to the stratosphere, leading a conglomerate that covers everything from airshows to resin manufacturing and freight.<\/p>\n                <span>Sep \/ 2023<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/an-educational-toy-captivating-kids-in-over-50-countries\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240423093855943.png\"\n                     alt=\"cover_img\" class=\"cover_img\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/an-educational-toy-captivating-kids-in-over-50-countries\/\">An educational toy captivating kids in over 50 countries<\/a>\n                <\/h1>\n                <p>Launched from a garage in 2019, Connetix Tiles now boasts well over 500 retailers worldwide, with customers, suppliers and warehouses globally.<\/p>\n                <span>May \/ 2023<\/span>\n            <\/div>\n        <\/div>\n                    <div class=\"blogs_item\">\n            <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/the-ecommerce-startup-that-became-a-household-name\/\" class=\"blog_img_box\">\n                <img decoding=\"async\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240419024230421.png\"\n                     alt=\"cover_img\" class=\"cover_img\">\n            <\/a>\n            <div class=\"blog_abstract\">\n                <h1>\n                    <a href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/the-ecommerce-startup-that-became-a-household-name\/\">The eCommerce startup that became a household name<\/a>\n                <\/h1>\n                <p>Founder Faith Lim created a sister brand to her family legacy business after discovering a gap in the market.<\/p>\n                <span>Jan \/ 2023<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a1f11f1 e-grid e-con-boxed e-con\" data-id=\"3a1f11f1\" data-element_type=\"container\" data-settings=\"{&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cb4ca50 e-flex e-con-boxed e-con\" data-id=\"7cb4ca50\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ac49383 e-flex e-con-boxed e-con\" data-id=\"3ac49383\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38f145bf elementor-widget elementor-widget-heading\" data-id=\"38f145bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You might also like<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2edadaca elementor-widget elementor-widget-text-editor\" data-id=\"2edadaca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Choose a category below for more business, finance and foreign exchange support from WorldFirst.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-608df4b2 e-flex e-con-boxed e-con\" data-id=\"608df4b2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474459d elementor-widget elementor-widget-button\" data-id=\"474459d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/grow-your-business\/global-business-expansion\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Business expansion<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4df479 elementor-widget elementor-widget-button\" data-id=\"3c4df479\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/grow-your-business\/online-sellers-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">eCommerce insights<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41077a90 elementor-widget elementor-widget-button\" data-id=\"41077a90\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/grow-your-business\/customer-stories\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Customer stories<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9a835a elementor-widget elementor-widget-button\" data-id=\"1f9a835a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.worldfirst.com\/au\/grow-your-business\/business-insights\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Business insights and news<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-211adb90 e-flex e-con-boxed e-con\" data-id=\"211adb90\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-338225cc elementor-widget elementor-widget-heading\" data-id=\"338225cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Businesses trust WorldFirst<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd9274d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6bd9274d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Almost 1,000,000 businesses have sent USD$150B around the world with WorldFirst and its partner brands since 2004<\/li><li>Your money is safeguarded with leading financial institutions<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff12e9b elementor-widget elementor-widget-image\" data-id=\"4ff12e9b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"271\" src=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-1024x347.png\" class=\"attachment-large size-large wp-image-26848\" alt=\"\" srcset=\"https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-1024x347.png 1024w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-300x102.png 300w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-768x260.png 768w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248-1536x520.png 1536w, https:\/\/cdn.marmot-cloud.com\/worldfirst\/sites\/8\/2024\/04\/20240418082639248.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home\u00a0 &gt;\u00a0 Guides to grow your business\u00a0 &gt;\u00a0 Customer stories \u00a0 No baby steps for global business KeaBabies \u00a0 Since launching in 2017, the Singapore-based maternity and baby brand has reached over two million customers worldwide. Here&#8217;s how founder Jane Neo and her partner Ivan Ong have achieved this stratospheric growth. \u00a0 \u00a0 Maternity and [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":27635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.1.2 (Yoast SEO v20.11) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>No baby steps for KeaBabies | WorldFirst AU<\/title>\n<meta name=\"description\" content=\"Since launching in 2017, the maternity and baby brand has reached over two million customers worldwide. Here\u2019s how founder Jane Neo and her partner Ivan Ong have achieved this growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.worldfirst.com\/au\/insight\/customer-stories\/keababies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No baby steps for KeaBabies\" \/>\n<meta property=\"og:description\" content=\"Since launching in 2017, the maternity and baby brand has reached over two million customers worldwide. 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