Complaints policy

WorldFirst is committed to providing a competitive and efficient service its customers. Your feedback is important to us. Please let us know if you are not satisfied with a product or service we have provided. We have simple and clear procedures in place to set out how we will deal with any complaints you may have.

Our complaint process

When you make a complaint with us we will: acknowledge your complaint and make sure we understand the issue; try our best to resolve the issue; keep you informed throughout; maintain a record of your complaint; provide you with details including contact person’s name and reference numbers for you to follow up in case you want to and give you a final response within 45 days (most complaints can be resolved within a few days).

You can make a complaint by a way that is most convenient to you which includes either calling us, emailing us or writing to us.

Our contact information

Complaints Department
World First Pty Ltd
Level 7
33 York Street
NSW 2000

Tel: (02) 8298 4937


The investigation into your complaint will commence as soon as possible with the aim to resolve the matter as quickly as possible, keeping you regularly informed. A final response will be provided to you explaining the assessment of your complaint to you, along with any remedial action or redress. Measures to improve any systems or processes may be made where necessary.

We will deal with any information that you provide us with confidentiality and it is subject to our Privacy Policy.

External Review

If you are not satisfied with the outcome of your complaint, you can contact the Australian Financial Complaints Authority (AFCA). Please note that before AFCA will deal with your complaint, they generally require that you have provided us with the opportunity to address the complaint by first making the complaint with WorldFirst.

AFCA contact information:

Australian Financial Complaints Authority
GPO Box 3
Melbourne VIC 3001

Tel: 1800 931 678



World First Pty Ltd is a designated remittance provider with the Australian Transaction Reports and Analysis Centre (AUSTRAC), remittance sector registration number: IND100192523-001. Regulated by the Australian Securities and Investments Commission (ASIC), Australian Financial Services Licence (AFSL) number 331945. Australian Company Number (ACN) 132 368 971. Member of the Australian Financial Complaints Authority, membership number 13405.

If you’re considering making a foreign exchange transaction, or you’re a new or existing customer looking for more information, it’s important your read our PDS available online.

*Pricing from 0.50% or less applies to 25 of our major and most popular currencies.

Price match applies if it doesn't result in a loss for us, we'll match it.

Many banks and payment providers frequently claim to offer “fair” and “transparent” pricing, yet the reality is something very different. Our new pricing model aims to provide both new and existing customers with fair, simple and transparent pricing, using 3 clear FX margin bands margins (0.5%, 0.25% and 0.15%) with no hidden fees. With transparent pricing our customers and potential customers can clearly compare WorldFirst to our competitors.

How do we collect this data?

WorldFirst obtain price comparisons from other international payment providers’ websites, at specific dates and time using a third-party supplier. The comparison table shows the margin applied by the competition to transfer amounts of AUD 1,000, 10,000 and 50,000 into EUR, USD and GBP.

1. The Margin

The margin is the percentage difference between the exchange rate we buy our currency at and the rate at which we sell it to our customers. We at WorldFirst take a smaller margin than most banks and other currency companies, and pass this benefit on to our clients, making all our transfers simpler and more transparent.

2. The cost of international payments

For each pricing band we look at the FX margin applied. This is what we use to compare against our fixed bands of (0.50%, 0.25% and 0.15%).

When researching and making comparisons it is important to know if any additional transaction charges will be applied such as payment fees or account management fees. For most customers WorldFirst does not apply additional fees to make payments or to maintain an account with us. If any fees are applicable these will be made clear to you in advance.

3. How do we work out a comparison up to 8 times cheaper than the banks

When we collect data from providers, we do it using different “amounts” such as $1,000, $10,000 and $50,000 where possible. For our data we have focused on the top currency pairs in Australia: GBP to USD/EUR/AUD.

Because the WorldFirst fixed pricing tiers are based on annual volumes transacted by our customers, we have averaged out the margins applied by competitors to transactions of differing amounts in those tiers to calculate an average margin. We take our margins and divide by the average margins of the big 4 banks. This is important, because providers tend to offer better exchange rates and smaller transfer fees when a customer is moving larger sums of money.

What all this means for you

Other money-transfer providers may have variable margins across different currencies, whilst WorldFirst now has fixed margins, agreed ahead of time, making it easier to compare.