On Tuesday August 29, WorldFirst ran an eCommerce event in Melbourne with leading marketplaces, online platforms and eCommerce business enablers. We were lucky enough to hear from eBay, Shopify and two successful Amazon Sellers in the marketplace and platform session. During the business enablers session, WorldFirst were joined by Scottish Pacific Business Finance, Codisto and Australia Post.
The theme of the event was ‘Be Everywhere’ – be selling on more marketplaces, be in more countries, be everywhere for your clients.
Five tips for online sellers
- Take action everyday
Do SOMETHING every day. Even if it’s new product research, improving your listings, speaking to new suppliers, joining new social networks, whatever; just don’t let a day pass where you aren’t moving forward with your eCommerce business.
- Find your support network
Surround yourself with the right people, the ones who want to work hard and support you. Share knowledge through masterminds, join meetup groups and attend events to find the right support network.There are also lots of great Facebook groups who will support you. Our favourite groups are Amazon Sellers Australia and FBA Lifestyle.
- Build your brand
Companies who understand who they are as a brand and who their customers are end up being the most successful sellers. Once you have those two facets of your business under control the rest of the work can become easy. This is particularly important when selling through a platform like Shopify.
- Be customer-centric
Customers should be your number one, no matter what. Understand what their needs are, always try and be consistent with your customer service and go above and beyond to help them. Customers are becoming more demanding when it comes to service, so keep lifting your game.
- The countries you should be selling in
Outside of Australia, you should be selling in China, New Zealand, the US and the UK. New Zealand is surprisingly a country that many Australian’s ignore, the country has so many similarities with Australia, success can be quicker to come by across the ditch. When targeting Australia, look for suburbs with strong housing developments that are lacking retail infrastructure. These places will have great online selling demand.
Photos from the evening: