WorldFirst eCommerce case study: Australian business reaps the benefits of an organic shout out from one of the world’s most influential celebrities.
Sales of Australian cosmetic brand, Quinn’s, have sky-rocketed after Khloe Kardashian revealed she uses the company’s rose witch hazel toner in her latest new-mum morning beauty routine.
Nearly 10 million people have watched the Kardashian extol the virtues of regularly using Quinn’s rose witch hazel toner in a video posted to Vogue’s YouTube channel.
Quinn’s products on Amazon.com in the USA sold out in minutes after the video was first released and the brand has been working around the clock to keep up with demand since.
Brand quickly rises to the top of Amazon’s ‘Best Seller’ rankings
It isn’t everyday one of the most famous people in the world endorse your brand, and the founder of Quinn’s, Australian entrepreneur Katrina Allen, was still busy trying to keep up with orders.
“We had no idea Khloe Kardashian had endorsed one of our products, we just knew we had sold out”, Allen says of the initial spike in sales. “It wasn’t until a friend told us about the video that we found out why.”
Allen modestly says the endorsement was ‘pure luck’ – that, and years of hard work and early mornings to get Quinn’s to the point where it is today.
A humble idea turns Quinn’s Cosmetics into a global success story
Launched in 2016, Quinn’s was founded on the idea of creating a skincare brand that busy women could use every-day.
“I wanted to create a range of products I would use”, Allen says, “I wouldn’t sell something I wouldn’t have in my own home.”
At the centre of Allen’s idea have been timeless natural and organic ingredients, which have obviously been a hit – particularly with Khloe Kardashian.
Quinn’s products are made in the USA and sold through Amazon and TJ Maxx & Marshalls in the USA, Marshalls & Winners in Canada, and TK Maxx in Europe.
How WorldFirst has been a key part of Quinn’s business
Quinn’s started using WorldFirst after Allen was told about the platform by a friend. “It’s saved us a huge amount of money”, Allen says.
Having a WorldFirst account has allowed Quinn’s to access local currency accounts like USD, where payments are received from sales made in US dollars from Amazon, which it can then transfer to Australian dollars at great exchange rates.
Prior to having a WorldFirst account which could accept US dollars, Quinn’s was having to rely on the exchange rate set by traditional banks who would pay the company in Australian dollars.
Allen’s advice to entrepreneurs starting out
“You have to be passionate about your products”, Allen says, “I’m up at 4.30a.m. every morning and I love it”.
Allen adds it is important to be unique and stand out – but nothing substitutes for hard work and passion.
“It’s never going to be a walk in the park”, Allen says, “but if you love what you do and work at it, success will come”.
What’s next for Quinn’s Cosmetics?
There’s plenty of products in the pipeline at Quinn’s and the brand has just released a new range including:
Cucumber & Mint Witch Hazel Toner, Pink Grapefruit & Orange Rind Witch Hazel Toner, Lavender Facial Toner and Mist Spray.
These products are available in the USA, Canada, and Europe.
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