International payments experts, World First, today announces an exciting new partnership with the fast growing French online marketplace Cdiscount. From today, World First will be integrated into Cdiscount’s seller portal and registration process to ensure that thousands of new and existing international sellers trading on the Cdiscount marketplace can take advantage of World First’s award winning service.

With 16 million registered members shopping online at Cdiscount, the new partnership makes it easier for international sellers to benefit from this growing marketplace through seamless delivery and currency transfer processes.

At present, many international sellers in Europe use a standard international bank transfer when repatriating their revenue, which can be costly and inflexible. World First offers free access to EURO receiving accounts so merchants can collect marketplace revenue in the local currency. They can then transfer their earnings back home through World First at a great exchange rate.

This capability enables World First to support eCommerce traders selling in France by removing the hassle of currency transfers and allowing them to maximise their returns and grow their business.

Speaking on the partnership, Luke Trayfoot, Head of Partnership Sales EMEA at World First says:

“With a growing number of international online sellers signing up for Cdiscount, a viable solution to repatriate their revenues is paramount to the success of their marketplace growth plans. At World First, it is our mission to get as many of our sellers on marketplaces that work for their business, and our partnership with Cdiscount will help us to engage with our audience in more ways than one.

Since our launch in 2004, World First has capitalised on the growing trend of the mini-multinational, particularly online marketplace traders by offering fast, flexible and cost effective currency solutions to individuals and businesses let down by traditional banks”