In keeping with World First’s ethos to place clients at the heart of the company, a core team has been identifying ways to improve the service offering.

Following mapping out ‘client journeys’, around 40 client service improvements are now underway.

Sara Cass, operations manager said, “Working through this exercise has enabled us to genuinely see things from a client’s point of view. Managing different people’s interests in specific processes is challenging, but ‘going the extra mile’ is one of our core philosophies so final decisions are easy – what’s best for the client is what gets done.”

World First has always sought client feedback and whilst this is approaching 100% positive and encouraging, the company doesn’t want to rest on its laurels.

Jonathan Quin, joint founding director said, “When Nick Robinson and I started World First six years ago, we wanted to not only build a ‘good’ company but a ‘great’ one. We believe we can only achieve that by taking our clients with us on a ‘great’ journey. We want to offer them ‘the best’”.

Other service initiatives introduced at World First include Xchange, the online trading system and in the past 12 months, an office in Sydney Australia, so the company can offer a 24-hour service during the working week.

Ends

For further information contact:

Wendy Casterton
t: 020 7801 1060
e: wendy.casterton@worldfirst.com
w: worldfirst.com

Notes for editors:

World First is a currency exchange broker, serving both private and corporate clients. Set up in 2004 by directors Jonathan Quin and Nick Robinson, the company is experiencing very fast growth and now employs over 80 people in two offices (London, UK and Sydney, Australia).  It was named the 53rd fastest growing company in the UK in the Sunday Times Fast Track 2009. With over 20,000 private clients and 4,700 corporate clients, World First transacted over £1 billion in 2009.
World First’s corporate clients are generally import or export companies, making regular transfers. World First helps them minimise their exchange rate risk and manage their currency exposure.

Private clients largely use broker services to purchase a property abroad, usually a second home or investment or to emigrate.

World First is also now offering currency options to SMEs and private clients through World First Markets Ltd, which is authorised and regulated in the UK by the FSA. World First is the first broker to offer currency options which have, until now, been the preserve of very large corporate organisations through their banks.